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		<title><![CDATA[Stop Consulting for Free]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=295]]></link>
		<description><![CDATA[Selling B2B is "consultative," but there's a point where you need to turn the meter on.    The concept of "consultative" selling is that the sales professional should be adding value from the very start of the customer relationship.  However, if that concept is taken too literally,...]]></description>
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		<pubDate>Mon, 21 Apr 2008 04:00:39 -0700</pubDate>
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