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- Sale Automation
- Sales automation amounts to much more than improving sales productivity and efficiency. This article shows how contact management programs and enterprise-wide systems can play an integral role in the company's sales and marketing strategy. Sales automation is technology that enables salespeople to increase their productivity by helping them better manage...
- White papers 2003-01-01
- Countdown Strategies
- Counting down is a pardon the pun time-honored way to build excitement as we lead up to an important date for a goal or event. But with the launch of the euro currency and the approach of the new millennium, everyone is even more intensely focused on dates and deadlines....
- White papers 2003-01-01
- Individual Incentive Travel: Steps To Success
- From the executive summary: ‘The paper outlines the most effective ways to use individual travel as part of an incentive program. It shows how to introduce this innovative type of incentive and explains the different products available in the market and where to find them'.
- White papers 2003-01-01
- Pillow Gifts
- A token of appreciation from one organization or an individual taken part in a meeting or an incentive trip to the organization sponsoring the event is considering as a pillow gift. It is not a hard and a fast rule to give pillow gifts, but they definitely enhance the attendee's...
- White papers 2003-01-01
- Creating A Successful Premium Incentive Program
- An incentive program is a tool towards building employee motivation at the workplace. Before developing an incentive program, the key issue is to recognize and take into account all the factors that affect performance. They include motivation, skills, recognition, and ability to measure progress. The paper discusses the steps involved...
- White papers 2003-01-01
- Communications Key To Maximizing Incentive Results
- An incentive program is an effective tool to bolster sales, motivate channel partners, or influence employee and customer behavior. A successful incentive program entails efficient communication and communication strategies. It should be clear and creative to the audience for which it is meant. Keeping in regular touch with the audience...
- White papers 2003-01-01
- Present Perfect: The Art Of Corporate Gift Giving
- Corporate gift giving has evolved as a well-structured program in organizations. It is an effective tool to establish or enhance critical relationships and has become a cost-effective means of recognizing activities that benefit the business. The many reasons for gift giving include thanking long-standing customers for their business and recognizing...
- White papers 2003-01-01
- Premiums: Offers That Consumers Can't Refuse
- Consumers get automatically attracted to premium offers. Technological capabilities have made it easier for suppliers to monitor and track premium programs. Also, they help in building customer loyalty. There are different types of premium programs that a company may opt for. This article gives an overview of the various premium...
- White papers 2003-01-01
- More Power From In-Packs, On-Packs, And Near-Packs
- Buyers jump to the products that suggest, "free gift enclosed", "buy one get two free," and aka. Such premium-based offers are typically known as in-pack, on-pack and near-pack offers that provide the consumers a compelling need to pick up a brand. Such trade promotions have become the order of the...
- White papers 2003-01-01
- How Cameras Fit Into The Incentives Picture
- Put the incentive programs through the eyes of cameras to see your sales picture zoom! This is the message, this particular white paper brings when it talks about how cameras have played a prominent role in premium and incentive programs. This article describes the technology and its implications in the...
- White papers 2003-01-01
- Motivating Women Employees
- Recent studies have shed new light on the attitudes women bring to the workplace and on the value of women as employees. Looking at the facts may prompt you to rethink your motivational strategy. Other research has produced even more disturbing, though controversial, assertions about how women may be counter-motivated...
- White papers 2003-01-01
- Individual Incentive Travel : Steps to Success
- This article outlines the most effective ways to use individual travel as part of your incentive program. It shows how to introduce this innovative type of incentive and explains the different products on the market and where to find them. Individual incentive travel has emerged in the last ten years...
- White papers 2003-01-01
- Using the Internet to Improve Customer Services
- The Internet is an incredible resource for managing customer relations. This article describes how a company can use Internet technology to improve customer satisfaction by responding quickly to inquiries and giving customers greater access to product and service information. Internet has great potential for improving customer service. Web-based customer service...
- White papers 2003-01-01
- Sales Training Strategie
- Whether for newly hired salespeople or veterans, sales training constitutes a major investment for most companies. This article tells how to get the most for your money, how to choose the type of training appropriate for your sales force, and where to turn for help. Companies that get the best...
- White papers 2003-01-01
- Incentives Online
- Electronic marketing may be a disappointment to those who thought it would be a pipeline to easy money, but it's a hit in the incentives business. For companies that use incentives to bolster sales and influence behavior, the Internet is proving to be an extraordinarily effective medium, and marketers are...
- White papers 2003-01-01
- Motivating Your Middle 60 Percent
- Many managers focus motivation programs on their top performers at the expense of the vast middle, where even a little improvement can have a significant effect. Here's how to structure performance-improvement efforts for maximum impact on the middle 60 percent of your organization. Almost every organization, be it a poker...
- White papers 2003-01-01
- Recognition Vs. Compensation : When to Use Cash or Tangible Awards
- This article addresses the fundamental question of when to use cash or tangible awards in your incentive, performance, or recognition program. It summarizes research on the subject and outlines steps to be taken in this critical area of employee motivation. Managers who plan incentive programs often face the basic question,...
- White papers 2003-01-01
- Frequency Marketing
- Frequency marketing is a surefire way to attract and keep long-term customers, but only if you do it right. This article describes the best techniques to use and lists several sources for obtaining more information. Frequency marketing was around long before anyone gave it a name. One of the first...
- White papers 2003-01-01
- Safety Incentive
- Every employer is concerned about safety in the workplace, and marketers can play a critical role in translating policy into action. This article reviews the recent thinking on safety programs and describes how incentives are used to launch them and keep them going. Last year there were more than 6.6...
- White papers 2003-01-01
- Promotion Guide: Selecting the Right Strategy
- This article will help you select the right promotion to achieve specific sales or marketing objectives. Whether your target is salespeople, middlemen, or consumers, you'll find the pros and cons of each option. What is the right promotion strategy for your objective? That depends on a number of factors, including...
- White papers 2003-01-01
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