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	<title><![CDATA[selling Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to selling]]></description>
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		<title><![CDATA[High-Performance Telesales for Enterprise Technology]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13723_23-277736.html]]></link>
		<description><![CDATA[Mari Anne Vanella-Wright, founder and CEO of the Vanella Group and author of "42 Rules of Cold Calling Executives," explains her method for netting new accounts.]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Tue, 06 Oct 2009 20:44:22 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/high-performance.html"><![CDATA[High-performance]]></category>
		<category domain="http://resources.bnet.com/topic/sales+tools.html"><![CDATA[Sales Tools]]></category>
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	<item>
		<title><![CDATA[Finding Better Lead Information on the Web]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13723_23-222179.html]]></link>
		<description><![CDATA[Michael Souza, VP of sales at Zoom Info, explains how the company gathers and organizes information from business websites to make it easy to search and sort -- saving sales representatives lots of time.]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Wed, 16 Sep 2009 21:59:24 -0700</pubDate>
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		<title><![CDATA[How to Sell to the Federal Government]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13237_23-316457.html]]></link>
		<description><![CDATA[Yes, the procedures are Byzantine and there are reams of red tape.  But in this economy, the federal government could be your best customer.          Understand That the Government Operates Differently    Goal: Assess whether your company can succeed...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Mon, 29 Jun 2009 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/u.s.+general+services+administration.html"><![CDATA[U.S. General Services Administration]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[Agency]]></category>
		<category domain="http://resources.bnet.com/topic/schedule+contract.html"><![CDATA[Schedule Contract]]></category>
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		<category domain="http://resources.bnet.com/topic/vertical+industries.html"><![CDATA[Vertical Industries]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+crash+course.html"><![CDATA[BNET Crash Course]]></category>
		<category domain="http://resources.bnet.com/topic/selling.html"><![CDATA[Selling]]></category>
		<category domain="http://resources.bnet.com/topic/government+contracting.html"><![CDATA[Government Contracting]]></category>
		<category domain="http://resources.bnet.com/topic/federal+contracts.html"><![CDATA[Federal Contracts]]></category>
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		<category domain="http://resources.bnet.com/topic/chris+warren.html"><![CDATA[Chris Warren]]></category>
	</item>
	<item>
		<title><![CDATA[Five Strategies for Selling During a Recession]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13237_23-315702.html]]></link>
		<description><![CDATA[Are these the worst of times? Or are they the best of times — to prove your product's value, snatch up top talent, and make your regular customers feel special? Depends on your perspective.                ...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Fri, 26 Jun 2009 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/recession.html"><![CDATA[Recession]]></category>
		<category domain="http://resources.bnet.com/topic/stevens.html"><![CDATA[Stevens]]></category>
		<category domain="http://resources.bnet.com/topic/asher.html"><![CDATA[Asher]]></category>
		<category domain="http://resources.bnet.com/topic/employee+training.html"><![CDATA[Employee Training]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/selling.html"><![CDATA[Selling]]></category>
		<category domain="http://resources.bnet.com/topic/downturn.html"><![CDATA[Downturn]]></category>
		<category domain="http://resources.bnet.com/topic/sales+tactics.html"><![CDATA[Sales Tactics]]></category>
		<category domain="http://resources.bnet.com/topic/ibm.html"><![CDATA[IBM]]></category>
		<category domain="http://resources.bnet.com/topic/sell+like+ibm.html"><![CDATA[Sell Like IBM]]></category>
		<category domain="http://resources.bnet.com/topic/christina+salerno.html"><![CDATA[Christina Salerno]]></category>
	</item>
	<item>
		<title><![CDATA[Delivering Value in a Tough Economy]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13723_23-305113.html]]></link>
		<description><![CDATA[David DiStefano, CEO of Richardson, says that to deliver value you should understand how you are going to help your customer to succeed. To do that, you may have to implement changes within your own company first. He says you have to know what behavior you're trying to change, how...]]></description>
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		<pubDate>Wed, 24 Jun 2009 09:25:41 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/change.html"><![CDATA[Change]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
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		<category domain="http://resources.bnet.com/topic/selling+power.html"><![CDATA[Selling Power]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/training.html"><![CDATA[training]]></category>
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		<category domain="http://resources.bnet.com/topic/buying.html"><![CDATA[buying]]></category>
		<category domain="http://resources.bnet.com/topic/economy.html"><![CDATA[economy]]></category>
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		<category domain="http://resources.bnet.com/topic/customer.html"><![CDATA[customer]]></category>
	</item>
	<item>
		<title><![CDATA[Sales Training Effectiveness]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13723_23-253433.html]]></link>
		<description><![CDATA[Massood Zarrabian, CEO of OutStart, says that an important part of effectively training a sales team is to have information available and findable whenever a salesperson needs it. The model of gathering new salespeople into an auditorium and dumping information on them is outdated—Zarrabian proposes a self-service training model.]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Wed, 17 Jun 2009 09:59:52 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/sales+training.html"><![CDATA[Sales Training]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
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		<category domain="http://resources.bnet.com/topic/training+and+certification.html"><![CDATA[Training And Certification]]></category>
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		<category domain="http://resources.bnet.com/topic/information.html"><![CDATA[information]]></category>
	</item>
	<item>
		<title><![CDATA[Creating a High Performing Sales Team in 2009]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13723_23-281990.html]]></link>
		<description><![CDATA[Paul Staelin, VP of sales and operations at Birst, explains how he manages a high performances sales team effectively during a downturn. He says that the best tool in a manager's toolbox is visibility—you have to be there to see what's really going on among your team members. Then, using...]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Fri, 12 Jun 2009 15:44:48 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/productivity.html"><![CDATA[Productivity]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/selling+power.html"><![CDATA[selling power]]></category>
		<category domain="http://resources.bnet.com/topic/selling.html"><![CDATA[selling]]></category>
		<category domain="http://resources.bnet.com/topic/sales+team.html"><![CDATA[sales team]]></category>
		<category domain="http://resources.bnet.com/topic/manager.html"><![CDATA[manager]]></category>
		<category domain="http://resources.bnet.com/topic/closing.html"><![CDATA[closing]]></category>
		<category domain="http://resources.bnet.com/topic/high+performance.html"><![CDATA[high performance]]></category>
		<category domain="http://resources.bnet.com/topic/pipeline.html"><![CDATA[pipeline]]></category>
	</item>
	<item>
		<title><![CDATA[Sales As a Lifeline]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13723_23-219609.html]]></link>
		<description><![CDATA[Michael Pedone, founder and CEO of Sales Buzz, explains how sales gave him a successful career, even without a college degree, and where the "Buzz" in Sales Buzz came from.]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Fri, 12 Jun 2009 15:41:16 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/selling.html"><![CDATA[selling]]></category>
		<category domain="http://resources.bnet.com/topic/buzz.html"><![CDATA[buzz]]></category>
		<category domain="http://resources.bnet.com/topic/training.html"><![CDATA[training]]></category>
		<category domain="http://resources.bnet.com/topic/manager.html"><![CDATA[manager]]></category>
	</item>
	<item>
		<title><![CDATA[Transferring Sales Knowledge]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13723_23-220151.html]]></link>
		<description><![CDATA[Michael Pedone, founder and CEO of SalesBuzz, says that in order for salespeople to gain new knowledge, they must be open to it and go looking for it. Teaching someone to make sales calls online is a challenge, but Pedone says he has broken the process down into basic steps.]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Fri, 12 Jun 2009 15:40:35 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/selling.html"><![CDATA[selling]]></category>
		<category domain="http://resources.bnet.com/topic/calling.html"><![CDATA[calling]]></category>
		<category domain="http://resources.bnet.com/topic/cold+calls.html"><![CDATA[cold calls]]></category>
		<category domain="http://resources.bnet.com/topic/closing.html"><![CDATA[closing]]></category>
		<category domain="http://resources.bnet.com/topic/training.html"><![CDATA[training]]></category>
		<category domain="http://resources.bnet.com/topic/salesperson.html"><![CDATA[salesperson]]></category>
		<category domain="http://resources.bnet.com/topic/online.html"><![CDATA[online]]></category>
	</item>
	<item>
		<title><![CDATA[Total Quality Sales Management]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13723_23-239733.html]]></link>
		<description><![CDATA[To use a total quality management approach in sales, focus on eliminating errors. Howard Stevens, founder and CEO of HR Chally, says the three most common problems are: a low percentage of salespeople reaching quota, troubles with closing final deals, and the huge turnover that is present among salespeople.]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Fri, 12 Jun 2009 15:40:10 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/sales+management.html"><![CDATA[Sales Management]]></category>
		<category domain="http://resources.bnet.com/topic/salespeople.html"><![CDATA[Salespeople]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/quality.html"><![CDATA[Quality]]></category>
		<category domain="http://resources.bnet.com/topic/tqm%252fsix+sigma%252fiso+9000.html"><![CDATA[Tqm/Six Sigma/ISO 9000]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://resources.bnet.com/topic/it+operations.html"><![CDATA[It Operations]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/selling.html"><![CDATA[selling]]></category>
		<category domain="http://resources.bnet.com/topic/training.html"><![CDATA[training]]></category>
		<category domain="http://resources.bnet.com/topic/managers.html"><![CDATA[managers]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[management]]></category>
		<category domain="http://resources.bnet.com/topic/quota.html"><![CDATA[quota]]></category>
		<category domain="http://resources.bnet.com/topic/closing.html"><![CDATA[closing]]></category>
		<category domain="http://resources.bnet.com/topic/deals.html"><![CDATA[deals]]></category>
	</item>
	<item>
		<title><![CDATA[Demand Generation vs. Lead Generation]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13723_23-245361.html]]></link>
		<description><![CDATA[Michael Scher, founder and president of Frontline Selling, discusses the differences between demand generation and lead generation in high ticket industries. One of the challenges is that high ticket items usually require a senior executive to sign off—and those executives are not always readily available.]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Fri, 12 Jun 2009 15:39:37 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/generation.html"><![CDATA[Generation]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/selling+power.html"><![CDATA[Selling Power]]></category>
		<category domain="http://resources.bnet.com/topic/selling.html"><![CDATA[selling]]></category>
		<category domain="http://resources.bnet.com/topic/executives.html"><![CDATA[executives]]></category>
		<category domain="http://resources.bnet.com/topic/leads.html"><![CDATA[leads]]></category>
		<category domain="http://resources.bnet.com/topic/closing.html"><![CDATA[closing]]></category>
		<category domain="http://resources.bnet.com/topic/salespeople.html"><![CDATA[salespeople]]></category>
		<category domain="http://resources.bnet.com/topic/frontline.html"><![CDATA[Frontline]]></category>
	</item>
	<item>
		<title><![CDATA[Unlocking Productivity Potential]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13723_23-243373.html]]></link>
		<description><![CDATA[Simon Frewer, Senior Engagement Manager of SEC Solutions, explains the results of a huge study his company did on what does and doesn't work in sales. One important thing to do is not to just study your top performers, but to understand what it is they do differently the bottom...]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Thu, 04 Jun 2009 09:18:49 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/sec.html"><![CDATA[SEC]]></category>
		<category domain="http://resources.bnet.com/topic/productivity.html"><![CDATA[Productivity]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/selling.html"><![CDATA[selling]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/salespeople.html"><![CDATA[salespeople]]></category>
		<category domain="http://resources.bnet.com/topic/performers.html"><![CDATA[performers]]></category>
		<category domain="http://resources.bnet.com/topic/study.html"><![CDATA[study]]></category>
		<category domain="http://resources.bnet.com/topic/closing.html"><![CDATA[closing]]></category>
		<category domain="http://resources.bnet.com/topic/selling+power.html"><![CDATA[Selling Power]]></category>
	</item>
	<item>
		<title><![CDATA[Enhancing Sales Productivity]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13723_23-241155.html]]></link>
		<description><![CDATA[Brad Rinklin, VP of Marketing at Akamai, calls the company "the FedEx of the internet" and describes some of the challenges involved with their rapid growth. When it comes to sales, he says it can take six to eight months to get a rep up to speed, so it is...]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Thu, 04 Jun 2009 09:18:15 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/selling.html"><![CDATA[selling]]></category>
		<category domain="http://resources.bnet.com/topic/training.html"><![CDATA[training]]></category>
		<category domain="http://resources.bnet.com/topic/growth.html"><![CDATA[growth]]></category>
		<category domain="http://resources.bnet.com/topic/public+company.html"><![CDATA[public company]]></category>
		<category domain="http://resources.bnet.com/topic/productivity.html"><![CDATA[productivity]]></category>
	</item>
	<item>
		<title><![CDATA[The Sales Education Foundation]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13723_23-239985.html]]></link>
		<description><![CDATA[Howard Stevens, founder and CEO of HR Chally, explains that the Sales Education Foundation was designed to help universities develop sales curriculum and teach it at pro level. He also discusses the Foundation's public television series coming out soon.]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Thu, 04 Jun 2009 09:17:56 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/tv.html"><![CDATA[TV]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/selling.html"><![CDATA[selling]]></category>
		<category domain="http://resources.bnet.com/topic/salespeople.html"><![CDATA[salespeople]]></category>
		<category domain="http://resources.bnet.com/topic/training.html"><![CDATA[training]]></category>
		<category domain="http://resources.bnet.com/topic/education.html"><![CDATA[education]]></category>
		<category domain="http://resources.bnet.com/topic/television.html"><![CDATA[television]]></category>
	</item>
	<item>
		<title><![CDATA[The Art and Science of Sales]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13723_23-239370.html]]></link>
		<description><![CDATA[Howard Stevens, founder and CEO of HR Chally, says that sales is being looked at more and more as a science instead of an art—and most C-level executives wish it were even more so. Stevens explains the difference between actuarial and academic science, and how both can be applied to...]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Wed, 20 May 2009 09:14:45 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/selling.html"><![CDATA[selling]]></category>
		<category domain="http://resources.bnet.com/topic/buying.html"><![CDATA[buying]]></category>
		<category domain="http://resources.bnet.com/topic/closing.html"><![CDATA[closing]]></category>
		<category domain="http://resources.bnet.com/topic/salesperson.html"><![CDATA[salesperson]]></category>
		<category domain="http://resources.bnet.com/topic/science.html"><![CDATA[science]]></category>
		<category domain="http://resources.bnet.com/topic/training.html"><![CDATA[training]]></category>
	</item>
	<item>
		<title><![CDATA[Forecasting in Tough Times]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13723_23-257465.html]]></link>
		<description><![CDATA[Kim Orumchian, founder and CEO of Right90, says that during these slow times, he's seeing many companies do a "bottom-up scrubbing" of their sales pipeline. They want to make sure that what they have there is real and that their forecasts are accurate. They are realizing that long term plans...]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Wed, 13 May 2009 09:22:42 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales+tools.html"><![CDATA[Sales Tools]]></category>
		<category domain="http://resources.bnet.com/topic/selling+power.html"><![CDATA[Selling Power]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/selling.html"><![CDATA[selling]]></category>
		<category domain="http://resources.bnet.com/topic/forecasting.html"><![CDATA[forecasting]]></category>
		<category domain="http://resources.bnet.com/topic/pipeline.html"><![CDATA[pipeline]]></category>
		<category domain="http://resources.bnet.com/topic/cycles.html"><![CDATA[cycles]]></category>
		<category domain="http://resources.bnet.com/topic/recession.html"><![CDATA[recession]]></category>
		<category domain="http://resources.bnet.com/topic/downturn.html"><![CDATA[downturn]]></category>
		<category domain="http://resources.bnet.com/topic/customers.html"><![CDATA[customers]]></category>
	</item>
	<item>
		<title><![CDATA[Effective Sales Leadership]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13723_23-250026.html]]></link>
		<description><![CDATA[Todd Harris, director of research at PI Worldwide, defines leadership as the ability to develop an organization that's both socially and economically viable. Nearly half of all companies, he says, view their leadership as incompetent, while great leaders will demonstrate passion, principles, and performance.]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Wed, 29 Apr 2009 10:18:35 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/selling.html"><![CDATA[selling]]></category>
		<category domain="http://resources.bnet.com/topic/selling+power.html"><![CDATA[Selling Power]]></category>
		<category domain="http://resources.bnet.com/topic/research.html"><![CDATA[research]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[leadership]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[management]]></category>
	</item>
	<item>
		<title><![CDATA[Tips for Effective Presentations]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13723_23-219347.html]]></link>
		<description><![CDATA[Joe Gillio, Marketing Manager of Casio, gives tips for creating a presentation that will hold your audience's attention. One of the biggest mistakes, he says, is reading from your slides: know your material.]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Wed, 11 Mar 2009 09:17:52 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/presentation.html"><![CDATA[Presentation]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/selling.html"><![CDATA[selling]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/presentations.html"><![CDATA[presentations]]></category>
		<category domain="http://resources.bnet.com/topic/slides.html"><![CDATA[slides]]></category>
		<category domain="http://resources.bnet.com/topic/products.html"><![CDATA[products]]></category>
		<category domain="http://resources.bnet.com/topic/salesperson.html"><![CDATA[salesperson]]></category>
	</item>
	<item>
		<title><![CDATA[E-learning With Sales Buzz]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13723_23-219766.html]]></link>
		<description><![CDATA[Michael Pedone, founder and CEO of Sales Buzz, describes the core business of the company: teaching sales people to sell over the phone. He says that most people want to go straight to learning how to close, but it's necessary to learn all the steps before it first.]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Wed, 04 Mar 2009 08:47:20 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/e-learning.html"><![CDATA[E-learning]]></category>
		<category domain="http://resources.bnet.com/topic/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[Software]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/selling.html"><![CDATA[selling]]></category>
		<category domain="http://resources.bnet.com/topic/cold+calls.html"><![CDATA[cold calls]]></category>
		<category domain="http://resources.bnet.com/topic/closing.html"><![CDATA[closing]]></category>
		<category domain="http://resources.bnet.com/topic/training.html"><![CDATA[training]]></category>
		<category domain="http://resources.bnet.com/topic/online.html"><![CDATA[online]]></category>
		<category domain="http://resources.bnet.com/topic/managers.html"><![CDATA[managers]]></category>
	</item>
	<item>
		<title><![CDATA[Webex Sales Collaboration]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13723_23-217228.html]]></link>
		<description><![CDATA[Jeff Weinberger, Marketing Manager for Cisco WebEx, explains how their long distance collaboration tools work. They are used for sales training, product demos, webinars—and they've even had a WebEx wedding.]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Mon, 23 Feb 2009 09:40:32 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/webex+communications+inc..html"><![CDATA[WebEx Communications Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/online+video.html"><![CDATA[online video]]></category>
		<category domain="http://resources.bnet.com/topic/teleconferencing.html"><![CDATA[teleconferencing]]></category>
		<category domain="http://resources.bnet.com/topic/collaboration.html"><![CDATA[collaboration]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/selling.html"><![CDATA[selling]]></category>
		<category domain="http://resources.bnet.com/topic/training.html"><![CDATA[training]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">WEBX</category>
		<category domain="tickers">WEBX</category>
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