Sequent Computer Systems

News & Analysis

sequent computer systems and strategy - All News and Analysis

• When the Bosses Ask for Innovation What Do They Really Mean?

  BNET - 2009-01-01

  Some companies see innovation as groundbreaking products that storm the market. Others think of it as delightful, unexpected improvements to existing offerings. Still others treat it as repackaging and repurposing products. For some product managers, it feels like innovation just to get the product out the door. But what does...

  Tags: Innovation, Product Manager, Sequent Computer Systems, Leadership, Strategy, Management

• Demystifying Marketing Strategy

  BNET - 2008-03-15

  In this paper, an attempt is made to put marketing strategy into perspective by providing four important elements or givens that must be clarified in order for strategies to be effectively formulated and carried out: all strategies are hierarchical and inter-connected; strategic planning is a complex, ongoing process; strategies are...

  Tags: Marketing Strategy, Sequent Computer Systems, Marketing Research, Strategy, Marketing, Management

• Competitive Analysis Benchmark Report

  BNET - 2008-02-21

  The informal surveys, coupled with what is learned in the learning laboratories workshops, open windows into 'What's happening' with product managers and marketers in many companies, across an array of industries. What is understood is that everyone is very busy. Resources that product managers and marketers would like to count...

  Tags: Product Manager, Competitive Analysis, Sequent Computer Systems, Networking, Strategy, Management

• Product Discontinuation Strategies

  BNET - 2007-07-13

  Product discontinuation is an important, yet often overlooked part of the product life cycle. By association, it is an integral element of the product portfolio review process. Product teams provide oversight to products as they carefully monitor their performance against their product strategies. When products are no longer strategically important...

  Tags: Sequent Computer Systems, Product Discontinuation, Strategy, Team Management, Management

• Product Management And Project Management: Two Functions, Two Vital Roles

  BNET - 2007-05-03

  Product management is re-emerging as a critical business function. Project management remains an important underpinning. If products represent the lifeblood of the firm, projects represent the skeletal structure. Both functions work in harmony in a cross-functional environment as they fulfill the goals of the organization. It is the responsibility of...

  Tags: Product Management, Sequent Computer Systems, Project Management, Tools & Techniques, Strategy, It Operations, It service Management, Management

• Product Management & Marketing Survey Results: Is Your Product Strategy a Winner?

  BNET - 2006-12-21

  The market research data, when coupled with a solid understanding of what makes a product successful allows them to develop products & services with unique benefits which are articulated in compelling value propositions. When value propositions are created, the organization is well equipped with the proof points leading to effective...

  Tags: Market Research, Sequent Computer Systems, Marketing Research, Strategy, Marketing, Management

• Aligning Departments With Your Strategy

  BNET - 2005-01-17

  Over the years, several companies have asked how to go about getting departments of their organizations to support the vision created in the strategic planning process. To begin with, it's important to recognize that this is a good idea: any department in the organization can either support the strategy by...

  Tags: Department, Sequent Computer Systems, Strategy, Management

• Bolstering Product Line Performance

  BNET - 2004-06-01

  Although the logical beginning for developing products is recognizing an opportunity or coming up with an idea, in real life product development doesn't begin there. So the question, what products should we develop?, does not happen in a vacuum. Even though many companies believe that what they must have in...

  Tags: Innovation, Performance, Sequent Computer Systems, Product Development, Product Marketing, Strategy, Leadership, Research & Development, Business Operations, Marketing, Management

• Five Steps To Improve Your Competitive Intelligence

  BNET - 2004-06-01

  Business is changing from one moment to the next. So is competition. How to keep up with the competition? How to get the scoop on them and use it effectively in product development and brand management? Is calling the competitor in the guise of a potential customer the answer? This...

  Tags: Competition, Competitive Intelligence, Sequent Computer Systems, Tools & Techniques, Marketing Research, Product Development, Strategy, Branding, Management, Marketing, Research & Development, Business Operations

• Product Management and Project Management - Two Functions, Two Vital Roles

  BNET - 2004-05-25

  For the past few years, the business world has suffered from "Growing pains" and the corporate community is certainly enduring its share of turbulence and disorder. Among the many causative issues, mergers and downsizing are creating conflicts over strategies, roles and responsibilities, and corporate culture clashes. The current shift to...

  Tags: Corporate Culture, Business Function, Sequent Computer Systems, Project Management, Leadership, Tools & Techniques, Product Development, Strategy, It Operations, It service Management, Management, Research & Development, Business Operations