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The Resurgence Of Product Management
This presentation explains the resurgence of product management.
Perfecting The Product Launch
This presentation explains perfecting the product launch.
Guerilla Product Management: 17 Golden Rules for Achieving Success on the Job
This paper is a labor of love. It's filled with excitement, enthusiasm, and the possibility that product managers and product marketing managers can achieve incredible levels of effectiveness by acting purposefully - by knowing what has to be done - and in getting that work done as efficiently and expediently...
Product Management and Project Management - Two Functions, Two Vital Roles
For the past few years, the business world has suffered from "Growing pains" and the corporate community is certainly enduring its share of turbulence and disorder. Among the many causative issues, mergers and downsizing are creating conflicts over strategies, roles and responsibilities, and corporate culture clashes. The current shift to...
The Need For Science In High-Tech Marketing
From the executive summary: ‘Marketing is about taking a product to the market. It is about promotion, collateral, great web sites, and all the things needed to support the sales channel. This work requires creativity and skill. Well-executed, these activities can dependably generate revenue. Science enables individuals to look at...
Making Marketing Matter To The CEO – Part 2: "E" Is For Effectiveness
From the executive summary: ‘The challenge for marketers is to focus on customers and competition and actually contribute to the success of the organization by making decisions and taking actions that produce results.’ In other words, marketers must be effective in implementing the marketing strategy and producing results. This is...
Making Marketing Matter To The CEO -Part 3: “O” Is For Organization
The endeavor of marketers is to make the marketing activity be recognized as the top-line growth engine throughout the entire organization. Then the marketing activity contributes to the organizational decisions of strategic direction and growth. The paper examines this issue and discusses some areas of that need consistent and constant...
Additional Resources
Associations, societies & government activities
Private-label imports may raise risk of liability The National Association of Electrical Distributors is warning its members that selling private-label products and products manufactured overseas could make them liable for damages if those products are defective. A report from the association, "Product Liability Exposure: How to Manage and...
Private Label, Counterfeit Imported Product Raises Liability Risk for Electrical Distributors
As electrical distributors increasingly consider selling private-label products and products manufactured offshore, they face more serious risks of being held liable for damages caused by these products, according to a new research report from the NAED Education & Research Foundation. The study was selected and funded by NAED's Channel Advantage...
AGL Resources CEO to Speak at AGA Financial Forum
ATLANTA, April 29 /PRNewswire-FirstCall/ -- John W. Somerhalder II, chairman, president and chief executive officer of AGL Resources Inc. will speak at the American Gas Association 2008 Financial Forum in Miami, Florida, on May 5, 2008, at 10:25 a.m. EDT. A live webcast of the company's presentation...
Logic's lost genius; the life of Gerhard Gentzen
Logic's lost genius; the life of Gerhard Gentzen. Menzler-Trott, Eckart. American Mathematical Society 2007 440 pages $89.00 Hardcover History of mathematics; v.33 QA29 Under the nazis there was "German science," "German mathematics...
Enigmatec Names Industry Leader Peter O'Neill As Chief Executive Officer
Former Fortent Inc. Executive Vice President Will Drive Run Book Automation Leader's Growth LONDON -- Enigmatec Corporation Limited, the leading provider of enterprise-class run book automation RBA software, today announced that Peter W. O'Neill has been appointed as the company's CEO. O'Neill, a software industry veteran with more...
Configuresoft Expands Senior Management Team with Mike Paschal as Vice President of Engineering
Seasoned High Tech Executive Will Help Company Accelerate Product and Technology Strategy COLORADO SPRINGS, Colo. -- Configuresoft, an innovator in systems management technology, and creator of enterprise Configuration Intelligence[TM], today announced the appointment of Mike Paschal to vice president of engineering. Paschal, formerly of Sun Microsystems, Clarify and...
Andre Dahan Named President and Chief Executive Officer of Comverse Technology
NEW YORK -- Comverse Technology, Inc. (Pink Sheets: CMVT.PK) today announced that Andre Dahan, the former President and CEO of AT&T Wireless' Mobile Multimedia Services, has been named President, Chief Executive Officer and a member of the Board of Directors, effective April 30, 2007. Mr. Dahan has more...
Cornerstone OnDemand and Sequent Announce Joint Partnership to Propel Talent Management Initiatives Across Industries
New partnership to drive results using proven human resources expertise and leading, on-demand solutions SANTA MONICA, Calif. -- Cornerstone OnDemand, Inc., the only proven provider of on-demand, integrated talent management software and services, and Sequent, a respected human resources consulting and outsourcing firm, have partnered to provide comprehensive...
People Want to Interact With Ads, Too.(consumer trends in cable television industry)
By Kent Gibbons, Executive Editor When it comes to figuring out how people are responding to rapid changes in digital media, the ball increasingly is heading into Ball State University's court. That school in Muncie, Ind., and its...
Bellwether Report.com Wants Your Attention Directed to Global Epoint Inc.
M2 PRESSWIRE-18 September 2006-bellwetherreport.com: Bellwether Report.com Wants Your Attention Directed to Global Epoint Inc.C1994-2006 M2 COMMUNICATIONS LTD RDATE:18092006 Bellwether Report Takes Notice of Global Epoint Inc. (NASDAQ:GEPT) Global ePoint hopes to make the world secure through digital video ...
Bellwether Report.com Acknowledges Global Epoint Inc.
M2 PRESSWIRE-24 August 2006-bellwetherreport.com: Bellwether Report.com Acknowledges Global Epoint Inc.C1994-2006 M2 COMMUNICATIONS LTD RDATE:24082006 The Bellwether Report Takes Notice of Global Epoint Inc. (Nasdaq:GEPT) Global ePoint hopes to make the world secure through digital video surveillance. The...
Bellwether Report.com is Following Global Epoint Inc.
M2 PRESSWIRE-22 August 2006-bellwetherreport.com: Bellwether Report.com is Following Global Epoint Inc.C1994-2006 M2 COMMUNICATIONS LTD RDATE:22082006 The Bellwether Report Takes Notice of Global Epoint Inc. (Nasdaq:GEPT) Global ePoint hopes to make the world secure through digital video surveillance....
Bellwether Report.com is Following Global Epoint Inc.
M2 PRESSWIRE-15 August 2006-bellwetherreport.com: Bellwether Report.com is Following Global Epoint Inc.C1994-2006 M2 COMMUNICATIONS LTD RDATE:15082006 The Bellwether Report Takes Notice of Global Epoint Inc. (NASDAQ:GEPT) Global ePoint hopes to make the world secure through digital video surveillance....
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