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Serena Software Inc. is in the Technology Industry
Latest News and Analysis
July 10th: Just MASH Marketing: The Customer Reference Mashup
Your business is booming. You have a long list of happy customers...but don't know if you have the most current story. Register for and attend this Serena Webinar on Thursday, July 10, 2008 at 12:00 pm ET / 9:00 am PT, which will feature a demo of Serena's Pre-Built...
Bet Your Excel Spreadsheet Can't Do This - Align IT and Business with Demand Management
In this white paper, renowned Project Portfolio Management PPM luminary, and former PMI President and Chairman, Harvey Levine discusses the newest approaches to Demand Management, and how you and your company can easily manage, evaluate, and execute on your resource demands. After reading this white paper you will have a...
Business Mashups in Three Steps: Go from business idea to Business Mashup in no time
Keeping your business running like a well-oiled machine can be a herculean task. Serena Business Mashups make it simple to coordinate the activities of different people and systems. In three simple steps you can go from business idea to Business Mashup. Download this must read brief now!
A Practical Framework for IT Governance
Though both corporate governance and IT governance are increasingly hot topics, many organizations are struggling to find ways to achieve the holy grail of a governance structure that not only controls the way IT operates, but also empowers the organization to become more effective. This paper shows how the Serena...
Imagine the Impact of One Little Change: How Serena SAFE Brings Control to Managing Change in IT Environments
Despite all the sophistication of today's information technology, the business world is rife with examples of mighty systems brought down by the unanticipated impact of ordinary change. The results of this lack of integration between tools and processes can all too often be seen in poor levels of IT service...
The Impact of Sarbanes-Oxley on IT and Corporate Governance
The intent of the Sarbanes-Oxley Act of 2002 is to protect investors by improving the accuracy and reliability of corporate disclosures. The Sarbanes-Oxley Act created new standards for corporate accountability, as well as new penalties for acts of wrongdoing. It changes how corporate boards and executives must interact with each...
Optimizing Your Infrastructure for Outsourced Application Development
The application outsourcing market was first initiated when enterprises employed third parties for maintenance of mainframe legacy applications. It now includes developing and deploying client/server applications, and, more recently, Web-based applications that enable e-business connectivity. This paper explains why and how change management practices must be in place to successfully...
Managing Regulatory Risk Through Improved IT Processes
With increased pressure from mandated regulations and with internal IT auditing functions becoming more involved in the IT organization, IT executives have to develop sound strategies to ensure that software development processes are defined and repeatable. There are inherent business risks in not establishing these processes and procedures. In order...
Improving Application Availability With Integrated Change Information
While arriving as unwelcome surprises, application failures and sudden, slow performance are usually the result of changes to the application. When these slow-downs and stoppages occur, the resulting application downtime damages the business system availability expectations of customers, employees and business partners. This white paper discusses the challenges when stand-alone...
LookSmart Lowers Time, Costs to Complete Sarbanes-Oxley Audit
As the web continuously expands as a vast information resource, LookSmart provides innovative search-based solutions for consumers and business. A media and technology company, LookSmart helps web users find the essential information they need, advertisers connect with their customers through targeted advertising, and publishers provide relevant content and tools to...
Additional Resources
E2open Appoints New CEO
Former Serena Software CEO Mark Woodward To Lead E2open's Next Growth Phase As the Leader in Multi-enterprise Supply and Demand Chain Solutions REDWOOD CITY, Calif., July 15 /PRNewswire/ -- E2open, Inc., the leading provider of multi-enterprise on-demand solutions for supply and demand chains, procurement and B2B integration,...
Serena Software Drives ALM Innovation With New Mashup for Application Release Management
Web 2.0 meets the Mainframe in the first Business Mashup to coordinate the release process for mission critical applications REDWOOD CITY, Calif., July 7 /PRNewswire/ -- Serena Software, the company recognized as a leader in Gartner, Inc.'s January 2008 Magic Quadrant for Software Change and Configuration Management,...
Churchill Club Presents 'From Dilbert to Dude: Succeeding with Web 2.0 within the Enterprise'
SANTA CLARA, Calif., June 13 /PRNewswire/ -- Who: The Churchill Club, Silicon Valley's premier business and technology forum, is hosting a panel on Tuesday, June 17, 2008, in Santa...
Mashups Meet Widgets in New Serena Mashup Composer
Consumer Information Can Now Be Integrated with Business Processes and Data to Create Rich Interface Mashups REDWOOD CITY, Calif., June 11 /PRNewswire/ -- Mashups are an increasingly popular enterprise tool. In fact, Forrester projects that the enterprise mashup market will reach nearly $700 million by 2013 in...
Serena Shifts to SaaS with On-Demand Business Visibility from LucidEra
LucidEra's Analytic Mash-up with Salesforce.com Helps fuel Growth of Serena's Business SAN MATEO, Calif. -- LucidEra, the leading provider of simple-to-set-up and simple-to-use business analytics-as-a-service for sales, operations, and finance managers, today announced that Serena Software is taking advantage of LucidEra for Salesforce.com to track and analyze pipeline...
Technology Skills, Attitude Give Edge to Gen Y Women Entering Workplace, Says Serena Software Masher Survey
Free Quiz Assesses How Individuals Use Technology in Everyday Life REDWOOD CITY, Calif., May 21 /PRNewswire/ -- Young millennial women translate social networking skills and technology-friendly attitudes into a workplace advantage as "Accidental" Mashers, one of five Masher profiles defining the essential characteristics of technology early adopters...
HiveLive LiveConnect Community Platform Chosen By Serena Software
Software Services Company Implements HiveLive Solution for Mashup Exchange Community BOULDER, Colo. -- HiveLive[TM], Inc., a leading enterprise social software platform provider, today announced that Serena Software selected the LiveConnectTM Community Platform for its business-to-business Mashup ExchangeTM. Serena Mashup Exchange--the first of its kind--was created by...
Serena Chooses HCL Technologies to Provide End-to-End Software Lifecycle Management
HCL Technologies Ltd. ("HCL"), India'sleading global IT services company, today announced a significantlyexpanded partnership with Serena Software, Inc. Further strengthening aseven-year relationship between the two companies, HCL will now provideend-to-end product development, sustenance engineering and releasemanagement for Serena® PVCS® Professional and Serena® Dimensions®RM, and will open a dedicated offshore...
Serena Software Launches First Mashup Exchange
An Online Marketplace for Business Users, IT, and Partners to Find, Buy and Sell Mashups, Template Workflows, and Professional Services Offerings REDWOOD CITY, Calif., April 29 /PRNewswire/ -- Serena Software today announced that it has launched SerenaR Mashup ExchangeTM (http://www.mashupexchange.com/), an online marketplace to accelerate the creation...
Serena Software Empowers Workers to Solve Business Problems With Capgemini's 'RApid INnovation' and Mashups
REDWOOD CITY, Calif., April 22 /PRNewswire/ -- Serena Software and Capgemini, one of the world's foremost providers of consulting, technology, and outsourcing services, are helping companies bring new Web-based, consumer-oriented technology into the enterprise so workers can address business issues on their own rather than relying on IT. Serena...
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