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- Nielsen turns to internet usage
- Nielsen, the dominant tracker of television viewing, will begin measuring internet usage across its national panel of US television viewers by August next year, accelerating a plan to offer its network clients the ability to gauge the impact of online videos.Of the 18,000 households in its national panel of...
- News items 2009-12-01
- Alibaba plans global campaign
- Alibaba, the Chinese e-commerce company, is attempting to woo more customers outside China with a global advertising campaign and the opening of new European headquarters in London.Alibaba, which connects mainly small businesses with suppliers and trading partners over an Ebay-like internet platform, has 40m registered users, around 9.5m of...
- External links 2009-09-01
- Facebook boasts positive cash flow
- Facebook says it now has more than 300m users and that its cash flow is positive, two milestones that re-emphasise its position as one of the fastest-growing internet sites.Mark Zuckerberg, its chief executive, made the announcements in a blog post on Tuesday. "It's a large number, but the way...
- External links 2009-09-15
Additional Resources
- Crafting a Product Public Relations Campaign
- Public relations is often used to promote new products, and you can use public relations to support various sales and marketing objectives. Whatever your goals, there are many ways you can enhance product public relations using a variety of media.What You Need to KnowWhen should I hold a press conference?...
- Articles 2007-07-09
- The Burton Group Announces The Network Strategy Service; Upgrade to Information Service Includes Internet Access via the World Wide Web
- MIDVALE, Utah--BUSINESS WIRE--April 18, 1996--The Burton Group Friday announced that it has upgraded its network technology information service product in several ways, including a name change, new document types to make the service easier to use, and access to the service via the Internet's World Wide Web.According to the company,...
- Research articles 1996-04-19
- IIJ to Provide IIJ SMF Service to NTT Com on OEM Basis; OCN to Offer OCN-SMF Service Using Proprietary IIJ Technology
- TOKYO -- Internet Initiative Japan Inc. (IIJ, NASDAQ:IIJI, Tokyo Stock Exchange Mothers: 3774), one of Japan's leading Internet-access and comprehensive network solutions providers, today announced that it will provide the IIJ network management solution, IIJ SMF Service, to NTT Communications Corporation NTT Com on an OEM basis. NTT Com plans...
- Research articles 2006-01-30
- First hotel chain in UK and Ireland to introduce self service internet access to meetings; Hilton brings quick and easy connectivity to its meeting rooms...
- M2 PRESSWIRE-11 April 2006-HILTON: First hotel chain in UK and Ireland to introduce self service internet access to meetings; Hilton brings quick and easy connectivity to its meeting rooms...C1994-2006 M2 COMMUNICATIONS LTD RDATE:11042006 London - Hilton UK & Ireland today became...
- Research articles 2006-04-11
- MSOs deploy WooshCom gear. (Business Briefs).(multiple service operators use WooshCom Corp.'s DHEI to ASI Interface Adapter)(Brief Article)
- DENVER -- WooshCom Corp. has announced the first shipments of its DHEI to ASI Interface Adapter. Initial customers include AT&T Broadband, Time Warner Cable, Comcast Cable Communications and Cox Communications. The product converts MPEG-2 transport streams from Motorola's proprietary DHEI to the world standard interface ...
- Research articles 2002-12-01
- Adding Value with Service
- Service is a business concept that is often overlooked. Implemented properly, though, it can be a key differentiator between your business and the competition. Meeting a customer's requirements in the most appropriate and efficient way greatly enhances the perceived value of your product. It also has the potential to increase...
- Articles 2007-05-01
- Filing for a Trademark
- A trademark is a distinctive word, phrase, symbol, or design used to make goods and services immediately recognizable by consumers; it implies a consistent level of quality or service. Companies use trademarks to differentiate their products and services from those of their competitors. This article looks at restrictions on what...
- Articles 2007-05-08
- Making Use of Viral Marketing on the Internet
- Viral marketing is another name for word of mouth or, on the Internet, word of e-mail. It can work in mysterious ways, but the Internet offers significant potential for viral marketing, particularly with the growing popularity of blogs. Yahoo did little or no advertising in its early years; instead, people...
- Articles 2007-08-13
- Profiling Your Competitors
- To pull ahead of your business competitors, you need to build a detailed profile of their strengths, weaknesses, and relationships with customers. With that information, you can compare the performance of your business with that of your main competitors, measuring factors that are important to quality of service, and use...
- Articles 2007-02-28
- Nudge Your Customers Toward Better Choices
- A car rental agency includes insurance unless you specifically decline it. A software vendor recommends clicking "next" for a quick install. These companies have designed defaults for customers. Well-designed defaults simplify decision making, enhance customer...
- Articles 2009-02-09
- Amazon Bridges Corporate IT with the Cloud via New Virtual Private Cloud (VPC) Service
- Amazon Web Services AWS LLC, an Amazon.com company, has announced a limited public beta of its new Amazon Virtual Private Cloud Amazon VPC service, a secure and seamless bridge between a company?s existing IT infrastructure and the AWS cloud. The service helps enterprises overcome a major obstacle to adoption of...
- News items 2009-08-26
- Planning Internal Marketing
- While most companies allocate resources to understanding and communicating with their external customers, few make the same investment in time, energy, and money in communicating with their internal customers—their employees. Internal communications is traditionally viewed as the sole province of the Human Resources department, but it's essential to recognize the...
- Articles 2007-11-21
- A Contrarian View on Product Focus: Do More, Not Less
- An ascendant philosophy in the area of product development and marketing goes like this: focus on a few products but do them better than anyone else; fire your least profitable customers and shower love on the money makers; choose carefully distribution partners who will add value rather than...
- Blog posts 2008-02-05
- How to Use Web 2.0 Inside Your Company
- Today the business world is undergoing a significant transformation thanks to a set of technologies collectively known as "Web 2.0." Although it's tempting to dismiss Web 2.0 as Silicon Valley hype, that would be a mistake. Start Small and Simply Goal: Identify a Web...
- Articles 2007-05-15
- Video email: when to use it
- A year ago you might have asked "can we put videos into emails?" Today, the question is more sophisticated: should we use video and, if we should, how? To provide some answers, I picked the brains of five video email experts representing a mix of technologies and perspectives....
- News items 2009-10-17
- The 4 Ps Of Marketing In Your Internet Marketing Plan (Product Strategy)
- Except for manufacturers, perhaps, for many businesses the product strategy part of marketing is really about marketing the company, often not the individual goods or services that the company offers. So to discuss product-marketing strategy, begin to think of the business, as the product, one is marketing will gain some...
- White papers 2000-05-01
- Use Customer Surveys for Product Reviews and Improve Product Design
- Most products or services that do not change and evolve will have limited success in the market place. The cycle time for each improvement is a critical measure of success. Without adequate customer surveys it is difficult to understand the product design features that are contributing to the product/service success...
- White papers 2003-01-01
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