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- The Positioning Pentagon
- Service positioning is a component of effective demand generation. Over the past four years, the author has had the opportunity to review the service positioning of many companies. Regardless of company size or target industry, technical professional services organizations position their services pretty consistently: "We have really smart people, that...
- White papers
Additional Resources
- The Recycled Tire Research and Engineering Foundation has received 501-C-3 status from the Internal Revenue Service, positioning the foundation to receive tax deductible contributions, bequests, devices, transfers and gifts
- The Recycled Tire Research and Engineering Foundation has received 501-C-3 status from the Internal Revenue Service, positioning the foundation to receive tax deductible contributions, bequests, devices, transfers and gifts. The East Arkansas Planning and Development District has become the first sponsor for the foundation. The EAPDD has actively been pursuing...
- Research articles 2005-01-01
- CHINA UNICOM LAUNCHES NEW POSITIONING SERVICE
- AsiaInfo Services 01-18-2008 China Unicom Launches New Positioning Service SHANGHAI, Jan 18, 2008 SinoCast via COMTEX -- China Unicom Ltd. (SEHK: 0762 and NYSE: CHU) launched a new positioning service - intelligent navigation service - for Chines AsiaInfo Services 01-18-2008 ...
- Research articles 2008-01-18
- Loral announces new navigation and positioning service
- NEW YORK--BUSINESS WIRE--August 20, 1996--Loral Space and Communications Ltd. (NYSE:LOR) announced today a commercial, space-based navigation and positioning service -- scheduled to be operational in 1998 -- that will provide customers worldwide with nearly pinpoint accuracy. The service, called Loral Integrated Navigation and Communications Satellite Services LINCSS, will use...
- Research articles 1996-08-20
- NTT DoCoMo to launch location service. (News).
- TOKYO--NTT DoCoMo Inc. said it will launch a nationwide position-information service based on its Location Platform, dubbed the DLP service, on Nov. 27. The service uses information from global positioning satellites to identify, register and TOKYO--NTT DoCoMo Inc....
- Research articles 2001-11-26
- Positioning And Differentiating The Market Offering Through The Product Life Cycle
- It is imperative for an organization to clearly differentiate its product or service from that of its competitors. This enables the firm to gain sustainable competitive advantage in the market. Positioning is the strategy by which the firm does the aforesaid endeavor. It is the process of imparting the product...
- Presentations 2003-01-01
- Developing Collaboratively Competitive Inter-Firm Business Relationships
- The purpose of this white paper is to provide a summary of the research on relationship management and to suggest a methodology for practitioners to enable them to understand and manage their complex inter- and intra-firm relationships. The paper begins by giving a brief historical context of relationship theory. It...
- White papers 2006-09-04
- TeleCommunication Systems, Inc. and Skyhook Wireless Collaborate to Bring Wi-Fi Positioning to the E9-1-1 Market
- TeleCommunication Systems TCS (NASDAQ: TSYS), a leading provider of precise location and wireless data technology, and Skyhook Wireless, provider of the industry's first Wi-Fi-based metro-area positioning system, today announced the companies will work together to integrate the Wi-Fi Positioning System from Skyhook Wireless with the fully-featured E9-1-1 routing capabilities of...
- Research articles 2005-07-07
- Provocative ads for Moto in China; Firm positioning phones as fashion accessories.
- Byline: NORMANDY MADDEN Crain News Service BEIJING-Determined to regain the lead in China, Motorola Inc. is launching bold ads positioning its trendiest products as fashion accessories. In China, Motorola has fallen behind Nokia Corp. as well a Byline: NORMANDY MADDEN...
- Research articles 2006-04-24
- DGPS service sea trials validate savings in time, fuel, and steering gear maintenance
- During recent sea trials aboard a tanker, the Fugro SeaSTAR satellite-based differential global positioning system DGPS service achieved considerable savings in time, fuel, and steering gear maintenance through more precise positioning during open ocean transits, according to a spokesman. The sea trials were carried out from August 1998 for...
- Research articles 2000-03-01
- LG Telecom begins car navigation service.(News)
- LG Telecom is offering an auto navigation service that provides information on nearby traffic, businesses and restaurants to drivers via their handsets. The global positioning system-based service, named ez Drive, will allow customers to find the f LG Telecom is offering an auto navigation...
- Research articles 2004-09-20
- Positioning a Brand in the Marketplace
- This article talks about meaningfully positioning a brand, we need to be clear about why it is important to position a brand-and exactly what a brand is. The reason it is important to position a brand is because of the phenomenon that we at Lippincott & Margulies call BrandwashingSM. Consumers...
- White papers 2003-01-01
- Positioning Products And Services Accurately
- The purpose of this article is to distinguish critical factors in product marketing, particularly as they apply to the marketing of professional services. The intent is to provide ideas and tools that will enable marketers of professional services to be more effective in selling their business by helping them to...
- White papers 2001-11-15
- Sprint Nextel launches GPS-based locator service.(News)
- Sprint Nextel Corp. announced that it will help parents locate their children through a downloadable Family Locator service that utilizes Global Positioning System technology in handsets. Sprint Nextel Corp. announced that it will help parents locate their children through a downloadable Family...
- Research articles 2006-04-17
- GTE eyes nat'l link with BBN pickup. (acquisition of Internet service provider)
- GTE Corp. last week said it was acquiring Internet-service provider BBN Corp. as one of several moves aimed at positioning itself as a national carrier with a strong presence in data services. Through a combination of long-distance fiber links and GTE Corp. last...
- Research articles 1997-05-12
- NovAtel's Latest Version of ProPak-LBplus Now With Access to OmniSTAR's New XP Satellite Service.
- CALGARY, ALBERTA, Nov 22, 2005 CCNMatthews via COMTEX -- NovAtel Inc. (NASDAQ:NGPS), a precise positioning technology company, announced today that its ProPak-LBplus GPS receiver now supports OmniSTAR's new XP L-band satellite service. XP is the la CALGARY, ALBERTA, Nov 22, 2005 CCNMatthews via COMTEX -- NovAtel...
- Research articles 2005-11-22
- Trimble VRS Now Service to Be Launched in Great Britain for High Precision GPS Positioning and Gabriel Technologies to Sell WAR-LOK(TM) Line in TravelCenters of America.
- M2 PRESSWIRE-31 March 2006-US Financial Network: Trimble VRS Now Service to Be Launched in Great Britain for High Precision GPS Positioning and Gabriel Technologies to Sell WAR-LOKTM Line in TravelCenters of AmericaC1994-2006 M2 COMMUNICATIONS LTD RDATE:31032006 City of Industry, CA -...
- Research articles 2006-03-31
- Positioning as a Strategic Marketing Decision
- This article talks about positioning of a product which is the sum of those attributes normally ascribed to it by the consumers – its standing, its quality, the type of people who use it, its strengths, its weaknesses, any other unusual or memorable characteristics it may possess, its price and...
- White papers 2003-01-01
- Segmenting, Targeting, And Positioning – Cornerstones Of Marketing Management
- The paper studies the different steps involved in segmentation, targeting and positioning. Market segmentation involves grouping individuals on the basis of similar characteristics that pertains to the use of a particular product. Targeting is the process of selecting the most lucrative market segments with regard to the product or service...
- Presentations 2003-01-01
- Audiovox's New GMRS handsets Include GPS Option.(general mobile radio service, global positioning system)(Brief Article)
- Audiovox this month will ship three new GMRS Radios, one of which includes a Global Positioning System transceiver. The Audiovox GMRSGPS ($270 SRP) radio offers GMRS's 5-mile radio reception range, while also giving the user full GPS operation, compl Audiovox this month will ship three new...
- Research articles 2001-06-01
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