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BNET Business Dictionary
- Service
- any activity with a mix of tangible and intangible outcomes that is offered to a market with the goal of satisfying a customer's need or desire. Early marketing tended to...
- Service definition on BNET »
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- Sending out an S.O.S.: public safety communications interoperability as a collective action problem
- I. INTRODUCTION II. WHY DO WE LACK INTEROPERABILITY? A. Collective Action Problem B. Where Are the Entrepreneurs? C. Inefficiency III. A POSITIVE SELECTIVE INCENTIVE A. Spectrum Integration ...
- Research articles 2007-06-01
- Winning in the Aftermarket
- The Idea in Brief In many industries--automotive, consumer electronics, home appliances--the after-sales service market has ballooned to four to five times the size of the original equipment business. And the aftermarket is a high-margin cash cow: in...
- Articles 2008-02-13
- MarketBusting
- The Idea in Brief You can't outperform rivals if you compete the same way they do. To be king of the jungle, not copycat, you must spur substantial new growth--quickly, profitably, and safely. ...
- Articles 2008-01-04
- Competing For Profits
- The true test of a marketing program is to deliver products and services that are both competitive and profitable. To do this you need to understand the factors that differentiate your business from your competitors and focus on developing your strengths. In some cases that means enhancing your products or...
- Articles 2008-01-03
- Developing an Online Strategy
- An increasing number of marketing activities including advertising, direct marketing, relationship-building, customer service, and channel support are now Internet-based. It's essential to identify the activities that can move effectively to the Web and ensure that they're produced to the same rigorous standards as traditional marketing activities. An online strategy can...
- Articles 2007-12-18
- Keep Your Travel Plans in Sync with TripIt
- Remember TripIt, the travel-management site that automatically organizes all your itineraries and other travel deets? The service recently rolled out some interesting updates, starting with TripIt To Me: You send an e-mail or text message to TripIt, and the service sends back your itinerary, flight details,...
- Blog posts 2007-12-07
- Pricing Your Products and Services
- Although pricing can be one of the most difficult marketing decisions, the basic process is straightforward—calculating your costs; estimating the benefits to customers and the limits on how much they're willing to pay; and comparing your products, services, and prices to others that are similar. What You Need to...
- Articles 2007-11-28
- Producing Case Studies
- Case studies build confidence in both customers and prospects. They demonstrate a company's products and services in action and help explain benefits. Case studies should include background, objectives, achievements, and measurable results. In addition to published items, they can be used as the basis for press articles and advertorials. ...
- Articles 2007-11-27
- Making Existing Customers More Profitable
- Increasing customer profitability can be tricky. Many companies offer customers discounts or free services to win or retain business. But if they find that the cost of providing those services or discounts exceeds customer profitability, the company has to make a difficult decision between cutting costs or losing customers. Using...
- Articles 2007-11-26
- Developing a Channel Strategy
- What's the best way to sell into a new market or improve performance in existing markets? You can build your own sales force to sell directly to customers or use an indirect channel partner to reach customers. You can also use other channels such as the Internet. The decision is...
- Articles 2007-11-16
- Create Presentations Online with Spresent
- Watch out, PowerPoint:Â Spresent lets you whip together spiffy Flash-based presentations from the free and comfy confines of your Web browser. The service provides a robust set of presentation-building tools, all of them wrapped in an attractive, familiar-looking interface. You can choose from a...
- Blog posts 2007-11-08
- Interviewing Over the Telephone
- Many hiring managers conduct telephone interviews in the early stages of the recruiting process because it can be a cost- and time-efficient way to narrow down a list of candidates. This method of interviewing also offers valuable insight for positions that require phone communication skills.Managers generally conduct face-to-face interviews before...
- Articles 2007-10-16
- Improving Customer Loyalty
- Retaining customer loyalty is vital to the long-term success and profitability of your business. With industry consolidation, increasing competition, and changes in the marketplace, you need to work harder than ever to maintain a strong customer base. Improving customer loyalty is an essential element in customer retention. What You...
- Articles 2007-10-10
- Save Money on Your Cell Phone Bill with Validas
- If you cringe every time you see the monthly cellular bill in your mailbox, check out Validas. This intriguing services analyzes your bill and suggests ways you might be able to save money. For instance, if you're not using anywhere near your monthly allotment of minutes, it might suggest switching...
- Blog posts 2007-10-09
- Choosing a Wire Service
- Today a relatively new wire distribution service (24-7pressrelease.com) announced that it was named #1 in a list of the "top five press release companies" (ironically, 24-7pressrelease.com used PRNewswire for the distribution of their press release announcing this accomplishment).10 years ago, press release distribution was basically a two horse race between...
- Blog posts 2007-08-07
- Determining the Right Price for a Product or Service
- Setting the price of a product or service is both a financial and marketing issue. Clearly, the price has to cover all the costs you have incurred. It also has to generate a profit—the business won't survive otherwise. Then again, you should never gouge your customers or you will lose...
- Articles 2007-05-03
- Adding Value with Service
- Service is a business concept that is often overlooked. Implemented properly, though, it can be a key differentiator between your business and the competition. Meeting a customer's requirements in the most appropriate and efficient way greatly enhances the perceived value of your product. It also has the potential to increase...
- Articles 2007-05-01
- Partners in butterfly conservation
- When the American Zoo and Aquarium Association AZA and the Fish and Wildlife Service conceived of organizing the Butterfly Conservation Initiative BFCI, it was, in many ways, a good idea because of the expertise that already existed within the conservation community as a whole. Several AZA zoos and aquariums have...
- Research articles 2004-04-01
- Cohabiter dans le sous-sol de Montreal: la commission des services electriques et les entreprises de service public
- Abstract For the deployment of its underground technical networks, Montreal has a unique institution: la Commission des services electriques de Montreal CSEM. The Commission has the responsibility to conceive, build, maintain and manage a network of underground structures in which run the networks of various public utility undertakings. In...
- Research articles 2003-06-22
- Relationship between measures of adaptive functioning and community adjustment for adults with mental retardation
- * The construct of adaptive functioning is relatively old; its contemporary roots can be found in the early social competency research and definitions of mental retardation (Doll, 1934, 1953; Kanner 1964; Scheerenberger, 1983). During the past two decades, however, adaptive functioning has been the object of considerable activity. This activity...
- Research articles 1992-05-01
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