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- How Seth Godin Should Read a Business Book
- Seth Godin is a gifted packager of ideas for businesspeople. But does he know how to read a business book? His post on just that topic, How to read a business book , is getting a fair amount of attention on the Web (he links to about...
- Blog posts 2008-05-27
- Why Marketers Must Choose Between Passion and Pop
- The Find: Marketers must tune their products and message either to a mass-appeal "pop" audience, or to a smaller, more cult-like "passion" crowd. But never in between. The Source: Marketing guru Seth Godin's consistently thought-provoking blog. The Takeaway: Seth...
- Blog posts 2008-05-08
- Seth Godin: 14 Business Lessons from the Music Industry
- What better industry to learn from than one in a full-fledged struggle to revive its business? With sagging sales and a distribution model in crisis, the music industry of old is scrambling to make a comeback -- or at the very least, stay afloat. Thus, what better...
- Blog posts 2008-01-08
- When New Marketing Fails: Who Wants a Meatball Sundae?
- In his new book, "Meatball Sundae: Is Your Marketing Out of Sync?" -- available on December 27th -- Seth Godin dissects the 14 trends marketers need to embrace to avoid eating meatball sundaes, which Godin explains as such: A meatball is a worthwhile commodity. They are things we need and sold to everyone....
- Blog posts 2007-12-17
- The Joys of Being (Occasionally) Wrong
- Most people hate being wrong. It might be an obvious truth, but sometimes it's these commonsense ideas, these truths that seem so self-evident that we accept them without question, which turn out to be holding us back. Seth Godin, author of best-selling marketing books "Small is the...
- Blog posts 2007-10-19
- What Does Web 2.0 Mean for Marketers?
- Marketing guru Seth Godin explains how web 2.0 and social networks can help marketers build a new kind of relationship with their customers.
- Videos 2007-08-31
Additional Resources
- Best Selling Author and Influential Marketing Blogger Seth Godin to Keynote the First Annual Inbound Marketing Summit
- News Facts -- On September 8, 2008, the first annual Inbound Marketing Summit willfeature Keynote speaker, Seth Godin in Cambridge, Mass. http://www.InboundMarketingSummit.com/ -- Named as "the Ultimate Entrepreneur for the Information Age" byBusiness Week, Seth Godin is an agent of change and world-renowned authorof more than 10...
- Articles 2008-06-04
- Godin on making meatballs
- Chances are, you're in the meatball business. Yes, I know what you're thinking: This is not a food-service publication. But still, based on a definition from Seth Godin in his Meatball Sundae, you may: "a commodity, a branded item of little differentiation and decent quality." He points out that we...
- Articles 2008-06-01
- Murray attends international convention.(KEEPING UP WITH PEOPLE)
- Realtor Meredith Murray recently returned from Atlanta, Ga., where she attended her second "Family Reunion," Keller Williams International's annual convention. Along with 8,300 other agents from across North America, Murray attended educational breakout sessions as well as the keynote address by marketing expert and author Seth...
- Articles 2008-04-01
- 2,000 Marketing Professionals Representing 30% of the World's Online Marketing Spend Gather at Omniture Summit 2008
- Omniture, Inc. (NASDAQ: OMTR), a leading providerof online business optimization software, today announced the successfulconclusion of Omniture Summit2008 in Salt Lake City , one of the largest gatherings of Web analyticsand online marketing professionals in the world. Two thousandcustomers from industry leaders in retail, travel, financial services,media,...
- Articles 2008-03-13
- Knowing when to quit
- New projects, careers or relationships normally start out exciting and fun. Then it gets harder and less fun and eventually hits a low point. At this point you might be in a dip which will get better if you keep pushing or a cul-de-sac (which will never get better no...
- Articles 2008-03-01
- Omniture Summit 2008 Will Be the Largest User Conference for Online Marketing and Web Analytics Professionals
- Omniture, Inc. (NASDAQ: OMTR), a leading providerof online businessoptimization software , today announced its 2008 worldwideOmniture Summit conference will be the launch pad for new productreleases and the largest gathering of online marketing and Web analyticsprofessionals, partners and industry leaders. The Salt Lake City conference-- taking...
- Articles 2008-02-26
- Heartbeat CEO Decodes Social Networking at The Conference on Marketing
- FT. MYERS, Fla. -- Bill Drummy, founder and CEO of Heartbeat Digital, spoke to senior consumer marketing executives about how to take strategic advantage of Social Media marketing at The Conference on Marketing this week. The conference, sponsored by the Institute for International Research, featured eminent writers and...
- Articles 2008-02-08
- Seth Godin: Live and Unplugged - Ready to Answer Your Questions About Meatball Sundae
- Search Engine Strategies What: Bestselling author Seth Godin returns for a February 26th webcast to answer attendee questions now that they have absorbed the 14 trends that are changing the way businesses market themselves. Godin's new book, Meatball Sundae, outlines how whole industries are being transformed by the...
- Articles 2008-01-29
- FREE Webcast by Marketing Guru Seth Godin: How Do You Avoid the Meatball Sundae?
- Search Engine Strategies What: Bestselling author Seth Godin outlines 14 trends that are changing businesses forever. Godin will talk about how the new marketing landscape represents nothing short of an industrial revolution, and highlights the organizations and brands and products that are taking this new world by storm....
- Articles 2008-01-22
- Eight movers and shakers you should keep an eye on in 2008
- on advertising According to the marketing guru Seth Godin the first thing that you should do this year is Google yourself. Let's be honest with each other, you've done it before haven't you? Don't be shy; Googling your name is no longer an onanistic ego trip,...
- Articles 2008-01-07
- Malcolm Gladwell and Seth Godin Share the Stage for the First Time Ever at a Public Event
- NEW YORK -- Two of today's most renowned thinkers, Malcolm Gladwell, Author, The Tipping Point and Blink, and Seth Godin, Author, The Dip, Purple Cow and All Marketers Are Liars, will come head-to-head on stage at THE Conference on Marketing on February 5, 2008. It will be the first public...
- Articles 2007-12-12
- Marketer, Author and Agent of Change Seth Godin Offers Up Insights at Search Engine Strategies Chicago
- 14 Trends Completely Remaking What It Means to be a Marketer discussed at Search Marketing Conference CHICAGO -- Visionary and author Seth Godin kicked off day two of the Search Engine Strategies Chicago conference yesterday, sharing with the thousands of marketers gathered his thoughts on the search and...
- Articles 2007-12-05
- Pack it in
- Pack it in Pam Marinko reviews Seth Godin's The Dip: A Little Book wk That Teaches You When to Quit and M When to Stick Conventional wisdom warns us never to quit, ever. Perseverance is a virtue and quitting is immoral. Vince Lombardi once said, "Once you learn to quit,...
- Articles 2007-12-01
- Search Engine Strategies Chicago 2007 To Address Search Industry's Hot Topics
- Noted marketing authorities Seth Godin, Don Schultz and Jack Myers to Speak at 9th Annual SES Chicago Conference CHICAGO -- Monday marks the opening of Search Engine Strategies Chicago 2007 (www.SearchEngineStrategies.com/chicago), featuring an extraordinary combination of high-profile speakers, four-star rated sessions and specialized educational tracks. The event, set...
- Articles 2007-11-30
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