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- How Seth Godin Should Read a Business Book
- Seth Godin is a gifted packager of ideas for businesspeople. But does he know how to read a business book? His post on just that topic, How to read a business book , is getting a fair amount of attention on the Web (he links to about...
- Blog posts 2008-05-27
- Why Marketers Must Choose Between Passion and Pop
- The Find: Marketers must tune their products and message either to a mass-appeal "pop" audience, or to a smaller, more cult-like "passion" crowd. But never in between. The Source: Marketing guru Seth Godin's consistently thought-provoking blog. The Takeaway: Seth...
- Blog posts 2008-05-08
- Seth Godin: 14 Business Lessons from the Music Industry
- What better industry to learn from than one in a full-fledged struggle to revive its business? With sagging sales and a distribution model in crisis, the music industry of old is scrambling to make a comeback -- or at the very least, stay afloat. Thus, what better...
- Blog posts 2008-01-08
- When New Marketing Fails: Who Wants a Meatball Sundae?
- In his new book, "Meatball Sundae: Is Your Marketing Out of Sync?" -- available on December 27th -- Seth Godin dissects the 14 trends marketers need to embrace to avoid eating meatball sundaes, which Godin explains as such: A meatball is a worthwhile commodity. They are things we need and sold to everyone....
- Blog posts 2007-12-17
- The Joys of Being (Occasionally) Wrong
- Most people hate being wrong. It might be an obvious truth, but sometimes it's these commonsense ideas, these truths that seem so self-evident that we accept them without question, which turn out to be holding us back. Seth Godin, author of best-selling marketing books "Small is the...
- Blog posts 2007-10-19
- What Does Web 2.0 Mean for Marketers?
- Marketing guru Seth Godin explains how web 2.0 and social networks can help marketers build a new kind of relationship with their customers.
- Videos 2007-08-31
- Seth Godin's newest revolution: marketing guru wants to reinvent how information is discovered.(TECHCETERA)
- Seth Godin has changed the way millions of people think about marketing with his six best-selling books, most recently "All Marketers Are Liars." Lately, Godin's thinking has centered on information, specifically how people find and crea Seth Godin has changed the way millions...
- Research articles 2006-01-02
- Seth Godin, Former Yahoo! Marketing Vice President, Author and Company Founder, to Discuss E-Marketing Strategies at Live, Interactive Internet Conference
- Business Editors
- Research articles 2000-03-17
- NAMIC'S Annual Conference Features Notable Keynote Speakers Including Martin Luther King III, Permission Marketing Author Seth Godin, and Ernst & Young's Christopher Meyer
- Business Editors
- Research articles 2001-08-22
- Seth Godin Rewrites the Rules
- Seth Godin Rewrites the RulesRE: Seth Godin Rewrites the RulesSeth does a good entertainment doesn't he? Basic problem seems to be that Seth doesn't actually know many of the "Rules" or at least doesn't undersatnd them all that well. None the less it is always good to challenge...
- Discussion threads 2008-10-16
- Welcome to the Age of Online "Brandjacking"
- Seth Godin, the popular new media pundit and blogger, has caused yet another controversy this week. His obscure start-up, Squidoo, which lets users create custom pages around their interests, announced a new initiative called "Brands in Public." The idea is that companies can no longer control everything that's created around...
- Blog posts 2009-09-25
- Seth Godin Is Wrong about Nonprofits and the Web
- Godin doesn't shy away from telling it as he sees it and that's what keeps his blog thought-provoking. As you might imagine, one of his latest entries, which takes aim at nonprofits for supposedly resisting social media tools, is causing quite a stir in the advocacy community. by Stefan...
- Blog posts 2009-09-18
- Does 'Free Work' Make Grads Recession-Proof?
- Seth Godin wades back into the topic of how grads can gain experience even if they're not actually getting a pay check and asserts that working for free is better than an unpaid internship. Is he off his rocker? by Jessica Stillman
- Blog posts 2009-08-14
- Is Free the Future? Business Bigwigs Debate
- The Find: Chris Anderson's new book Free is raising a firestorm of commentary from the likes of Malcolm Gladwell and Seth Godin, and today Mark Cuban weighs in, arguing that accepting free content is different from accepting freely distributed content. The Source: Billionaire entrepreneur Mark Cuban's response...
- Blog posts 2009-07-01
- Tips for Minimizing Meetings from Seth Godin
- The Find: If your team is drowning in meetings, Seth Godin has some suggestions for how to signal time in the conference room should be kept to a minimum. The Source: The blog of marketing guru and author Seth Godin. ...
- Blog posts 2009-03-27
- Seth Godin Deconstructs Marketing BS
- Well, well, well. Once again, a relatively innocuous post about marketing ("How Branding Can Kill Your Profit") has twisted the shorts of a plethora of marketing folk. You'd think that nobody would bother to argue against the something as uncontroversial as the idea that marketing groups sometime...
- Blog posts 2009-01-30
- Seth Godin's Tips for Dealing With Bullies
- The Find: Bullies can make work miserable so Seth Godin is offering a simple and effective if perhaps controversial way of disarming them. The Source: The blog of marketing guru Seth Godin. The Takeaway: Godin may be better known for his...
- Blog posts 2009-01-28
- Seth Godin's Alternative MBA
- Seth Godin, entrepreneur extraordinaire and best-selling author of business books galore, wants to make you an offer. Don't get an MBA--spend six months in his office instead. It's an "apprenticeship/not-internship/graduate school/charm school/track-changing opportunity." Yes, apprenticeship-slash-grad school, and not the other way around. "If you're stuck in a...
- Blog posts 2008-12-09
- Mindset of a Winner: Seth Godin
- In this video, sales and marketing guru Seth Godin lays out why sales pros simply cannot afford to be average in the Internet age. If you're going to provide the kind of service that will drive customers away from the "do it yourself" mentality, you simply must be the...
- Blog posts 2008-10-30
- Seth Godin Rewrites the Rules
- In this video, marketing guru Seth Godin explains why traditional marketing doesn't work any more and how you have to approach customers and selling differently in a world where everyone is overloaded with SPAM. by Geoffrey James
- Blog posts 2008-10-16
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