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Make Customers Happy: Charge Them More
Okay, I'm being puckish -- anyone in business knows that customers constantly argue for a better deal. But in at least some contexts, like buying wine, people feel better about what they buy if it costs more. That's the gist of what's called the price-placebo effect, reported...
Tags: Michael Fitzgerald, Marketing, Marketing Research, Shankar Vedantam, Effect, Eliot Spitzer
Blog posts 2008-04-03

Additional Resources

Difficulty in debunking myths rooted in the way the mind works
The federal Centers for Disease Control and Prevention recently issued a flier to combat myths about the flu vaccine. It recited various commonly held views and labeled them either "true" or "false." Among those identified as false were statements such as "The side effects are worse than the flu" and...
Articles 2008-01-01
Cho's rampage disturbingly similar
WASHINGTON -- For more than two centuries, explorers, travelers and researchers have tracked the disturbing phenomenon of individuals who act out their rage against the world in an abrupt burst of homicide against total strangers. Invariably, the violence ends with the person getting killed or taking his own life. ...
Articles 2007-04-22
Scientists find 3 planets outside our solar system
WASHINGTON -- Three new planets have been discovered in other solar systems and are the closest ever found to Earth in size, marking an important step in the search for planets that could support life elsewhere in the universe, scientists have announced. The new planets are...
Articles 2004-09-01
Officials now convinced cow came from Canada
An ear tag on a slaughtered Washington state Holstein cow found to be infected with mad cow disease shows the animal came from Alberta, Canada, where another case of mad cow disease was discovered in May, government officials said Saturday. The breakthrough could turn what was...
Articles 2003-12-28
Infected cow's origin focus of probe
A Washington state Holstein cow found infected with mad cow disease may have brought in the disease from outside the state, even outside the country, a top U.S. official and a veterinarian familiar with the investigation said Thursday. In tracking records from the Sunny Dene Ranch...
Articles 2003-12-26
10 nations ban U.S. beef imports
WASHINGTON -- Federal officials announced the recall Wednesday of more than 10,000 pounds of meat that passed through a Washington state slaughterhouse on the same day as a Holstein cow infected with mad cow disease. Fearing that contaminated beef could pose a threat to their food...
Articles 2003-12-25
Promising memory drug wins FDA nod
WASHINGTON -- The first medicine effective against symptoms of moderate to severe Alzheimer's disease won approval Friday from the government and could be on the market by January for the more than 2 million Americans battling advanced stages of the debilitating illness. The new medicine, memantine, works...
Articles 2003-10-18
Study on biology of promiscuity feeds debate on mores
A fierce debate about whether jealousy, lust and sexual attraction are hardwired in the brain or are the products of culture and upbringing has recently been ignited by the growing influence of a school of psychology that sees the hidden hand of evolution in everyday life. ...
Articles 2003-08-03
When Explaining Is Explaining Away.(Brief Article)
Critics accuse secular humanists of reductionism, of assuming too hastily that mundane physical explanations explain away the need for mystery Yet a sufficiently powerful explanation will explain some mysteries away. For example, once one truly understands the idea of living on a rotating...
Articles 2001-09-22
Government Advisory Group Recommends Changes for Gene-Therapy Field.
Knight Ridder/Tribune Business News Dec. 10 -- BETHESDA, MD -- In the wake of the nation's first gene-therapy death, a government watchdog group yesterday suggested far-reaching changes in the burgeoning but as yet unproven field. The recommendations, following two days...
Articles 1999-12-10
Tobacco Ads on Billboards Come Down Thanks to Settlement.
Knight Ridder/Tribune Business News Apr. 22 -- It's barely 2:30 p.m., and traffic leaving the city on the Schuylkill Expressway at 30th Street has slowed to a crawl. Strategically looming over frustrated motorists has long been a picture of serene...
Articles 1999-04-23
Pennsylvania Hospital System's Workers Try to Ignore Rumors, Keep Working.
Knight Ridder/Tribune Business News Jul. 14--As rumors fly about the fate of Allegheny Health, Education and Research Foundation's nine area hospitals, the system's 18,000 employees have a daily challenge: working. Reminded by each day's headlines or cafeteria gossip of the system's economic instability,...
Articles 1998-07-13
Liggett Documents Show Early Awareness of Tobacco Addictiveness.(Originated from San Jose Mercury News, Calif.)
WASHINGTON--Apr. 4--Secret documents from the Liggett tobacco company reveal that executives wrestled at least two decades ago with the moral question of making cigarettes less harmful at the cost of more widespread addiction to tobacco. A 1978 document concluded: "The...
Articles 1997-04-04
Philadelphia Lawyer Assists Ecuadorians Suing Texaco for Environmental Mess. (Originated from Philadelphia Inquirer)
PHILADELPHIA--Jun. 5--Joseph Kohn's conference table at his law office on Market Street is a long way from the oil wells of Ecuador. The polished, brown table and the South American jungle have been getting to know each other, though, as Kohn piles on documents about a...
Articles 1994-06-03
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