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shankar vedantam

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BNET Resources

Make Customers Happy: Charge Them More
Okay, I'm being puckish -- anyone in business knows that customers constantly argue for a better deal. But in at least some contexts, like buying wine, people feel better about what they buy if it costs more. That's the gist of what's called the price-placebo effect, reported...
Tags: Michael Fitzgerald, Marketing, Marketing Research, Shankar Vedantam, Effect, Eliot Spitzer
Blog posts 2008-04-03

Additional Resources

Why We Can't Stop Making Bad Decisions
Might the bailout of the week strategy in vogue in Washington be simply irrational behavior on an institutional level? I hinted at this in Peeling Away the Economic Onion. I ran across this Shankar Vedantam column in the Washington Post, Taking More Risks Because You Feel...
Tags: Michael Fitzgerald, Emerging Technologies, Finance, Financial Planning, Robots, Financial Services, Investment, Taxes
Blog posts 2008-07-17
Do Career Managers Actually Outperform Stars?
Sean Silverthorne has a good post on the car czar concept being floated as a lifesaver for Detroit.  He raises a number of the issues, but hones in on the idea of a political appointee being in charge of the U.S. car business. Is a political appointee running the car...
Tags: Car, Sean Silverthorne, Professional Development, Career, Michael Fitzgerald
Blog posts 2008-12-11
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