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- Listening
- Read on in the paper that the best way to go about learning to create facilitative questions is to tune the listening skills. Buying facilitation elicits systems-based data rather than needs based data, which means that we must fine-tune the listening skills accordingly. Consultative sales ask questions to give the...
- White papers 2003-01-01
- The Competitive Advantage: Helping Buyers Buy
- Remember that making a purchase means much more than a buyer liking or needing your product. It means making a wide array of decisions involving partners, teammates, decision-makers, management, and stakeholders. It also means aligning cultural norms, hidden agendas, political maneuvering, history, rules, and roles. And it means addressing issues...
- White papers 2003-04-28
Additional Resources
- Building Trust Through Ethical Sales Behavior
- Effective selling requires more than an ability to communicate a product's features or benefits. Sales representatives must also develop quality relationships with their customers. Regardless of a company's reputation, customers choose to do business with people they trust. Sales representatives have to earn that trust by behaving ethically and conveying...
- Articles 2007-11-15
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