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4 Resources for

shift communications

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Should You Start Issuing Social Media Releases?
Should You Start Issuing Social Media Releases?Nothing but a cheap PR stunt by SHIFTI have never had a reporter, blogger, or Facebook user request one of these. It's a cheap PR stunt concocted by SHIFT Communications. There is no demand for this, and it makes the whole profession look like...
Tags: Public relations, Social Media Release, Start Issuing Social Media Releases, traditional release, cheap PR stunt, social media, PR Stunt
Discussion threads 2008-02-29
If the Content is Lousy, PR 2.0 Isn't Going to Fix It
There are scores of self-serving, PR agency-written blogs out there today about the emergence of (*gag*) "PR 2.0" - pontificating on the power of blogging, tagging, podcasting, social networking and wikis for generating buzz and credibility. Very few give any sort of valuable context about when it actually makes...
Tags: Travis Van, public relations, PR 2.0
Blog posts 2007-07-31
Using Facebook to Do PR
I'm spending more and more time on Facebook. It's an amazing social media phenomenon. First and foremost is the fact that everyone or virtually everyone is on Facebook under their real identity. So you have some idea of who you are dealing with. Secondly, it's an incredibly dynamic and rich...
Tags: Jon Greer, SHIFT Communications, Facebook, public relations
Blog posts 2008-02-01
Should You Start Issuing Social Media Releases?
The Social Media Release is a new press release template that attempts to provide bloggers and other Internet media with news release information in a completely new format. There's a lot of talk about this subject in PR 2.0 circles, and you can get in on some...
Tags: Jon Greer, social media, social media release, Social Media Release
Blog posts 2008-02-29
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