Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- General Mills shares shopper insights with retail partners.
- General Mills is using an unprecedented initiative that collects and shares shopper insights with retailers to boost business across several of its lines. Green Giant Side Dishes, Pillsbury Refrigerated Dough, Yoplait Refrigerated Yogurt and General Mills is...
- Research articles 2006-05-01
- Unilever Stalks the Elusive Shopper
- At Reveries.com, Unilever's Lisa Klauser explains how to figure out what shoppers want and turn that information into business growth -- whether it's using a social change message to connect women to Dove or helping guys find the Axe deodorant. by Lisa Everitt
- Blog posts 2008-05-27
Additional Resources
- ebates.com Survey Reveals `Dot-Shopper Types,' Lays Out Roadmap to Success for E-Tailers
- Business/Entertainment Editors & Multimedia Writers SAN FRANCISCO--BUSINESS WIRE--May 12, 2000 Six Shopping Types Emerge in Landmark E-Commerce Study Conducted by Harris Interactive, Providing Insight on Consumer Targets; Online Shopping Patterns Break From Brick & Mortar Traditions A new landmark study, "The ebates.com Dot-Shopper Survey" --...
- Research articles 2000-05-12
- Insight
- getting it right MOST E-COMMERCE WEBSITES POMMEL CUSTOMERS WITH COMPETING PROMOTIONS THAT SERVE INTERNAL POLITICAL AGENDAS BETTER THAN THE OVERALL BRAND-NOT TO MENTION THE CUSTOMER. IKEA'S SITE DOESN'T PLAY THAT GAME. IT STAYS FOCUSED ON THE SHOPPER, PRESENTING A DISTINCT PERSONALITY WITHIN A THOUGHTFUL DESIGN. ...
- Research articles 2003-01-01
- Secret Shopper
- MISSION: To find out which technology resellers are best serving home-based workers. THIS MONTH'S TARGETS: Beyond.com, BuyDirect.com, Chumho.com, Global Computer, and Insight. Macromedia's Dreamweaver is a smart, comprehensive publishing package--that's why we gave it an HOC 100 Award. But if you buy the program at Macromedia's site (www.macromedia.com),...
- Research articles 1998-12-01
- Food shopper savvy
- The Food Marketing Institute's annual "state of the industry" report gives manufacturers insight into... Knocked about by the recession and worried about unemployment, supermarket shoppers are getting tough on prices and working harder than ever to save money. That means more business for house brands, more coupon clipping, more...
- Research articles 1992-06-01
- The Benefits of Responsible Mystery Shopping
- It is strange that one of the most effective methods of collecting a good knowledge of your workforce and the quality of service they provide -- the mystery shopper -- is also one of the most poorly executed and misused. Mention the term to the...
- Blog posts 2009-10-09
- ORC International Launches 'e.Tr@ck,' Nationally Projectable Internet Survey
- PRINCETON, N.J.--BUSINESS WIRE--Oct. 28, 1999-- Syndicated Product Measures Brand Awareness and Shopper Satisfaction of Online Merchants Amazon.com, Barnesandnoble.com, eBay Ranked Three Most E-Powerful Online Brands Opinion Research Corporation International(AMEX:OPI) has introduced e.Tr@ckSM, a nationally projectable syndicated research study of online shoppers designed to provide e-commerce...
- Research articles 1999-10-29
- Wal-Mart Sees Encouraging Signs in Sales Mix
- Tom Lindmark submits: I’m a big fan of Wal-Mart WMT, but not as a shopper. I think that the enormous data they mine from their network on a real time basis provides the best insight to the American consumer available. So, when they come out with information, I take note....
- External links 2009-04-30
- Costco, Safeway Ensure Private Labels Won't Fade With Recession
- Alberstons LLC announced this week that it was rolling out Safeway's O Organics line of natural foods, and the move demonstrates why private labels that have grown with the recession won’t fade when it ends. Retailer efforts to make store brands more attractive and integral to the...
- Blog posts 2009-05-08
- Food departments whet the appetite for more
- Part of the problem is defining a role for the consumables department that's distinct from the competition and still makes sense within the drug store format. Drug chains have to carve out a niche that's different from the typical convenience store approach ("We have what you need when you're stuck...
- Research articles 1998-09-07
- Stocks Could Sputter With Black Friday Eyed
- By Leah SchnurrNEW YORK (Reuters) - U.S. stocks could sputter next week as volumes dry up in holiday-shortened trading and with a slew of economic reports likely to illustrate the recovery is still fragile.Investors will also get a glimpse of how holiday shopping could shape up with Black Friday, which...
- News items 2009-11-20
- Stocks May Sputter With Black Friday Eyed
- By Leah SchnurrNEW YORK (Reuters) - Stocks could sputter this week as volumes dry up in holiday-shortened trading and with a slew of economic reports likely to illustrate the recovery is still fragile.Investors will also get a glimpse of how holiday shopping could shape up with "Black Friday," which traditionally...
- News items 2009-11-22
- << Previous
- page 1 of 1
- Next >>
