Most advertising experts agree that, if done correctly, direct mail is the best way to sell any thing to anyone. Why is it so successful? Because direct mail uses a rifle approach rather than a shotgun approach. If a person shoots a rifle at a target the person has to...
Use this template to identify where and who your target market is. This gives you an audience to aim for and hone in on rather than using the time- and money-wasting shotgun approach.
In the spirit of promoting a business and its products and/or services aggressively, some companies take a shotgun approach to their promotional efforts. With this approach they place ads in publications or other media that might have little or no relevance to the markets they serve. A targeted approach is...
When you hit the road, what kind of smartphone rides shotgun? Are you packing a BlackBerry? Rocking an iPhone? Talking on a Treo? (Okay, enough with the weak alliteration.) Satisfy our insatiable curiosity and vote in our latest poll. Then answer the big question: Do you like your...
There is no substitute for due diligence in corporate mergers. So much for getting off on the right hoof. Such shotgun mergers are exceedingly rare, but the judgment establishes an intriguing legal precedent regarding corporate control. It will likely affect the balance of power between buyers and sellers of companies...
From the executive summary: ‘In cyberspace, people look for specific information. With the vast amount of information available, failing to have a target market is like shooting a shotgun at the side of the barn.’ Hence, it is important for companies to devise effective cyber-marketing plans. Such plans help in...
When marketing is continuous and targeted rather than occasional and shotgun, business gets easier. If prospects have a positive view of your wares and reputation before you call or before they start shopping, you're that much closer to nailing a sale. The next news flash is that ongoing marketing isn't...
Joint efforts between factory or independent reps and distributor salespeople amount to ineffective tagalongs, with the rep riding shotgun while the distributor salesperson makes his or her scheduled stops that day. Distributors that develop specific goals and strategies for working with factory reps can achieve above average results. Also, the...
Account-based marketing is the ultimate expression of the trend toward smaller and more precisely targeted campaigns. As marketers move from shotgun-style programs toward more focused initiatives, it's perhaps not surprising that some are moving all the way to individualized programs for specific accounts. At a time when anchor clients and...
Banking Issues Update provides insight into key banking industry issues. Articles in this issue include detailed explanation on Sarbanes-Oxley 404, Accounting and Financial Reporting and Regulatory and Taxation. The first section includes Sarbanes-Oxley 404 Survey Results, 404 considerations for the Tax Practitioner. The second section contains articles like SOP 03-3...
The World Economic Forum is set to kick off tomorrow in Davos, Switzerland. Top of the agenda: the looming shortage of fresh water. Pepsi Co's Chairman and CEO, Indra Nooyi, is co-chair of this year's meeting, and both her company and its soft drink rival, Coca Cola, have been out...
NEW YORK (Reuters) - Lehman Brothers Holdings Inc LEH should be able to survive any crisis of confidence, given the strengthening of its funding base and its support from the Federal Reserve, Sanford C. Bernstein & Co analyst Brad Hintz said...
