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silverpop

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Engaging Customers Takes Center Stage at Silverpop Conference
ATLANTA -- To be successful in a Web 2.0 world, marketers must truly engage with customers in new ways. Speakers at Silverpop's sixth annual Digital Marketer Conference encouraged attendees to move beyond today's permission-based marketing programs and create communications programs customers actually anticipate.
Tags: SilverPop
Research articles 2008-05-13
Silverpop's Board of Directors Promotes O'Gorman
ATLANTA -- The Board of Directors of email service provider Silverpop has approved the promotion of Elaine O'Gorman to senior vice president of marketing and product strategy.
Tags: board, board of directors, SilverPop
Research articles 2008-02-28
Silverpop is Only Company Recognized in Top Two Enterprise-Level ESPs Four Years in a Row by International Analyst Firm
ATLANTA -- For the fourth year in a row, Silverpop has been recognized by JupiterResearch as one of the top two enterprise-oriented email service providers in the marketplace. The international analyst firm praised the company for its ability to "continue to deliver the high degree of service to which its...
Tags: SilverPop
Research articles 2008-03-03
Silverpop CEO Urges Marketers to Mine the Gold in Email Databases
LONDON -- Bill Nussey, CEO of Silverpop and author of "The Quiet Revolution in Email Marketing," recently called on marketers to implement simple tactics to unlock the value of customer relationships.
Tags: database, e-mail, SilverPop
Research articles 2007-10-08
Barnes & Noble CMO Joins Silverpop Board
ATLANTA -- David Gitow, Chief Marketing Officer for Barnes & Noble, has joined the Silverpop Board of Directors.
Tags: Barnes & Noble Inc., board, SilverPop
Research articles 2007-06-06
Top International Analyst Firm Ranks Silverpop Number One; Ranked as Offering Highest Value in Two Industry Categories
ATLANTA -- JupiterResearch's "E-mail Marketing Buyer's Guide, 2005," ranks Silverpop as offering the highest value in the two industry categories in which the company operates. This is the second year in a row that Silverpop has taken top honors, and the third year it has ranked in the top five...
Tags: SilverPop
Research articles 2005-10-18
Silverpop Adds Top Talent to Accommodate Dramatic Growth
ATLANTA -- To support the company's strong growth and lay the foundation for future expansion, Atlanta-based email service provider Silverpop is doubling its product development team and making significant upgrades to its infrastructure.
Tags: SilverPop
Research articles 2006-06-14
Silverpop Makes Targeting Easy with Coremetrics LIVEmail 2.0 Integration
ATLANTA -- Silverpop announced it now enables customers using Coremetrics LIVEmail 2.0 to seamlessly move targeted segment data from the behavioral Web analytics platform to its email marketing solution.
Tags: SilverPop
Research articles 2007-10-12
Silverpop Survey Uncovers Best/Worst List Growth Tactics; Study Findings Announced at ACCM
ATLANTA -- A new study conducted by Silverpop found that many email marketers are planning to implement list growth tactics that others say didn't work very well.
Tags: SilverPop, survey
Research articles 2006-05-09
Origin Data Selects Silverpop Transact Email to Support Customer Acquisition Programs
ATLANTA -- Interactive marketing services company Origin Data has selected Silverpop's new Transact email product to power automated response email messaging for clients' customer acquisition programs.
Tags: e-mail, SilverPop
Research articles 2007-01-22
Silverpop Releases Comprehensive Analysis of Retailers' Email Registration Practices
ATLANTA -- Despite the proven value of targeting customers through email marketing, few retailers take full advantage the technology's tremendous potential, according to findings of Silverpop's comprehensive "2005 Retail Email Marketing Study," released today.
Tags: analysis, e-mail, SilverPop
Research articles 2005-08-17
Respected Industry Veteran Loren McDonald Joins Silverpop
ATLANTA -- Silverpop CEO Bill Nussey today announced the addition of veteran email marketing executive Loren McDonald to the company's senior executive team. Nussey said the addition of McDonald further underscores the ability of Silverpop to continually attract the very best talent in the industry, and further solidifies its position...
Tags: e-mail, email marketing, SilverPop
Research articles 2008-01-24
Silverpop Expands Board of Directors; Former DoubleClick and IBM Executives Join Board
ATLANTA -- Silverpop, a leading provider of email services and solutions, announced the addition of Court Cunningham and W. Thomas Smith, Jr. to its board of directors.
Tags: board, board of directors, DoubleClick Inc., IBM Corp., SilverPop
Research articles 2006-01-11
For Better Email Results, Put Your Back Into It; Attendees at Silverpop's Digital Marketer Conference Told Greater Effort Needed for Improved Results
ATLANTA -- Speakers at Silverpop's fourth annual Digital Marketer Conference encouraged attendees to put extra effort into adding sophisticated tactics that will raise their campaigns to a higher level.
Tags: e-mail, SilverPop
Research articles 2006-05-03
Email Marketers Missing Out on Opt-Outs; Silverpop Study Finds Retailers Can Do More to Continue the Relationship
ATLANTA -- Despite continued pressure on email marketers to grow lists and enhance ROI, Silverpop's comprehensive "Retail Email Marketing Study" found few retailers manage the opt-out process in ways beneficial to both recipient and sender.
Tags: e-mail, SilverPop
Research articles 2006-03-20
@d:tech New York 2002 Exhibitor Profiles
Business/Technology Writers @d:tech New York 2002 NEW YORK--BUSINESS WIRE--Nov. 15, 2002 @d:Tech New York convenes next week, November 18-20, 2002, at the Hilton Hotel New York. For more information about the event visit http://www.ad-tech.com/live/90/events/90NYC02. @d:tech New York exhibitor profiles are listed below. News releases and press...
Tags: advertisement, advertiser, booth, brand, Business Wire, Company, E-mail, MARKETING, media, SilverPop
Research articles 2002-11-15
The Bombay Company Sees Great Success With Interactive E-mail Program; Bombay Chooses Silverpop to Power its E-mail Solutions
Business Editors/High Tech Writers ATLANTA--BUSINESS WIRE--Oct. 21, 2002 Silverpop, a provider of e-mail marketing and customer communication solutions, and The Bombay Company (Nasdaq: BBA), a specialty retailer that markets classic and traditional furniture, prints, and accessories, announced today the successful launch of Bombay's new e-mail program. The...
Tags: Bombay, Bombay Co., E-mail, SilverPop
Research articles 2002-10-21
Silverpop's 2006 Email List Growth Survey: Comparing UK/EU Tactics with US/Canadian Methods
ATLANTA -- A new survey conducted by email service provider Silverpop found that when it comes to gathering email addresses for marketing campaigns, tactics that work well on one side of the Atlantic don't necessarily succeed on the other side.
Tags: e-mail, email list, SilverPop
Research articles 2006-07-24
Silverpop Launches New RSS Solution; Develops First Commercial-Grade Solution for Individualized RSS Content Creation and Distribution
ATLANTA -- Silverpop announced on CNBC's "Wake Up Call" earlier this week the launch of its new RSSDirectTM solution, which gives businesses an unprecedented new way to communicate with their customers.
Tags: RSS, SilverPop
Research articles 2005-10-26
Silverpop's Board Recognizes Management for Company's Strong Growth
CFO McCormick and VP Newlin Receive Promotions
Tags: board, SilverPop
Research articles 2007-02-12