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Best Practices in E-Mail Channel Management

E-mail can cut hard dollars out of sales, communications and service budgets by reducing the number of printed catalogs, direct mail pieces and expensive human contacts while increasing the volume and quality of customer contacts. A well-managed e-mail channel can reduce the cost of each customer interaction by enabling multi-channel...

Tags: SilverPop, e-mail management, direct mail, e-mail, best practice, marketing, sales

White papers 2002-06-01

Additional Resources

Silverpop Study Uncovers Email Practices That Set Top Retailers Apart

ATLANTA -- Email works for retailers because consumers use it. But not all retailers do it well, and some don't even do it at all. To evaluate the top online retailers, Silverpop, a premier email service provider, joined with Internet Retailer magazine to conduct research for the "Top...

Articles 2008-06-04

ACCM Panelists Discuss Impact of Handhelds on Email Marketing

ORLANDO, Fla. -- As part of the Email Intensive workshop at the annual ACCM conference held in Orlando, FL yesterday, a panel of top-tier marketers discussed the dramatic growth of smartphones and handheld devices and their impact on email marketing. Led by Elaine O'Gorman, senior vice president of...

Articles 2008-05-20

Engaging Customers Takes Center Stage at Silverpop Conference

ATLANTA -- To be successful in a Web 2.0 world, marketers must truly engage with customers in new ways. Speakers at Silverpop's sixth annual Digital Marketer Conference encouraged attendees to move beyond today's permission-based marketing programs and create communications programs customers actually anticipate. "The next generation of online...

Articles 2008-05-13

Brainshark and Silverpop's Vtrenz Solution Partner to Improve Marketing Campaign Results

-- Brainshark ( www.Brainshark.com ) and Silverpop's Vtrenz ( www.vtrenz.com ) have partnered to increase the effectiveness of email marketing campaigns.-- By combining Brainshark's on-demand presentation solution with Vtrenz's unique marketing automation capabilities, the partnership will ...

Articles 2008-05-13

Software offers Web 2.0 interface for email marketing

Silverpop v7.0 features intuitive work flow processes and on-screen help enabling users to access main tasks and key strategic areas of application. Mailing layout includes tabbed interface allowing customers to create, save, and send campaigns. Marketers can save, import, and export rule sets and program includes Web-based WYSIWYG editor and...

Articles 2008-05-06

Silverpop Strengthens International Expansion Efforts

Schnabel Named Vice President of International Markets ATLANTA -- Silverpop, a premier provider of on-demand solutions serving the online relationship marketing needs of enterprise-level organizations throughout the world, today announced the promotion of Will Schnabel to vice president of international markets. Previously Schnabel was vice president...

Articles 2008-05-06

Silverpop 7.0 Launches to Customer Accolades

New Release Brings Web 2.0-Style Power and Ease-of-Use to Email Marketing ATLANTA, May 1 /PRNewswire/ -- Email service provider Silverpop has deployed a new release boasting a rich Web 2.0-style user interface able to transform complex procedures into simple point-and-click processes. Silverpop 7.0 has been...

Articles 2008-05-01

Silverpop Raises $15 Million for Future Acquisitions

Caps off Fourth Consecutive Year of Record-Breaking Revenue and Profits ATLANTA -- Silverpop, a leading provider of on-demand marketing technology, has closed a $15 million round of funding. The funds are earmarked for international expansion, R&D acceleration and to fund additional acquisitions to round out the company's on-demand...

Articles 2008-04-24

Silverpop is Only Company Recognized in Top Two Enterprise-Level ESPs Four Years in a Row by International Analyst Firm

ATLANTA -- For the fourth year in a row, Silverpop has been recognized by JupiterResearch as one of the top two enterprise-oriented email service providers in the marketplace. The international analyst firm praised the company for its ability to "continue to deliver the high degree of service to which its...

Articles 2008-03-03

Silverpop's Board of Directors Promotes O'Gorman

ATLANTA -- The Board of Directors of email service provider Silverpop has approved the promotion of Elaine O'Gorman to senior vice president of marketing and product strategy. Formerly vice president of strategy for Silverpop, O'Gorman is now responsible for both the delivery of products to Silverpop's clients and...

Articles 2008-02-28

Demands to Boost Marketing ROI Drives Vtrenz Growth

FARGO, N.D. -- Marketing automation solutions have moved to the forefront, especially for BtoB companies that need to maximize their marketing return-on-investment. As a result, companies like Vtrenz that provide tools to develop, execute and manage lead development campaigns, are thriving. Silverpop, a premier email service provider, acquired...

Articles 2008-01-29

Respected Industry Veteran Loren McDonald Joins Silverpop

ATLANTA -- Silverpop CEO Bill Nussey today announced the addition of veteran email marketing executive Loren McDonald to the company's senior executive team. Nussey said the addition of McDonald further underscores the ability of Silverpop to continually attract the very best talent in the industry, and further solidifies its position...

Articles 2008-01-24

Don't leave interested parties stranded on bad landing pages.(NetMarketing)

Byline: KAREN J. BANNAN Whether your prospect or customer is using a PC or a mobile device to read your e-mail messages, the goal is to get them to take action-in many cases, by clicking through to a landing page. Yet according to ...

Articles 2008-01-14

ONStor virtualised file storage solution cuts operational costs by 80% for Silverpop; Leading Email Marketing Company Cites Scalability and Stability, Plus Space and Energy Savings as Benefits of ONStor Clustered NAS.

M2 PRESSWIRE-7 January 2008-ONStor Inc: ONStor virtualised file storage solution cuts operational costs by 80% for Silverpop; Leading Email Marketing Company Cites Scalability and Stability, Plus Space and Energy Savings as Benefits of ONStor Clustered NASC1994-2008 M2 COMMUNICATIONS LTD RDATE:07012008 ...

Articles 2008-01-07

WebTrends and Silverpop Integration Delivers a Powerful Marketing Solution for Automated, Relevant and Targeted Email Messages

PORTLAND, Ore. -- WebTrends Inc., a leading provider of consumer-centric analytics and marketing intelligence solutions, and Silverpop, a premier email service provider ESP, today announced the first integration between an e-mail service provider and WebTrends Marketing Lab 2. The combined solutions give marketers the ability to proactively identify their most...

Articles 2007-11-08

Marketers Need Help Showing Their Impact on the Bottom Line

CHICAGO -- Marketers are under increasing pressure to deliver measurable results and clearly demonstrate the value they provide. Yet study after study has pointed out the difficulty of measuring the ultimate impact of marketing programs on sales results. "For too long and in too many organizations, marketing activities...

Articles 2007-10-17

Silverpop Makes Targeting Easy with Coremetrics LIVEmail 2.0 Integration

ATLANTA -- Silverpop announced it now enables customers using Coremetrics LIVEmail 2.0 to seamlessly move targeted segment data from the behavioral Web analytics platform to its email marketing solution. Silverpop is among the first email service providers ESPs to provide support for the LIVEmail 2.0 interface. The offering...

Articles 2007-10-12

Silverpop CEO Urges Marketers to Mine the Gold in Email Databases

LONDON -- Bill Nussey, CEO of Silverpop and author of "The Quiet Revolution in Email Marketing," recently called on marketers to implement simple tactics to unlock the value of customer relationships. He spoke to marketers from throughout England and Europe in his annual address at Silverpop's Advanced Email...

Articles 2007-10-08

Leading Marketing and Advertising Agency Zion & Zion Partners With Leading Email Marketing Company Silverpop

With technology bringing more and more detailedcustomer data to marketers every day, thereby enabling customerrelationships based on knowledge and research instead of guesswork, leadingPhoenix and Atlanta based marketing firm Zion & Zion has teamed with marketleading email provider Silverpop in order to offer Zion & Zion's clientsadvanced email marketing solutions...

Articles 2007-10-05