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	<title><![CDATA[silverpop Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/silverpop.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to silverpop]]></description>
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		<title><![CDATA[Silverpop Study Uncovers Email Practices That Set Top Retailers Apart]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_June_4/ai_n25475435]]></link>
		<description><![CDATA[ATLANTA -- Email works for retailers because consumers use it. But not all retailers do it well, and some don't even do it at all.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 04 Jun 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[e-mail]]></category>
		<category domain="http://resources.bnet.com/topic/retail+company.html"><![CDATA[retail company]]></category>
		<category domain="http://resources.bnet.com/topic/set-top.html"><![CDATA[set-top]]></category>
		<category domain="http://resources.bnet.com/topic/silverpop.html"><![CDATA[SilverPop]]></category>
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		<title><![CDATA[Engaging Customers Takes Center Stage at Silverpop Conference]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_May_13/ai_n25409013]]></link>
		<description><![CDATA[ATLANTA -- To be successful in a Web 2.0 world, marketers must truly engage with customers in new ways. Speakers at Silverpop's sixth annual Digital Marketer Conference encouraged attendees to move beyond today's permission-based marketing programs and create communications programs customers actually anticipate.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 13 May 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/silverpop.html"><![CDATA[SilverPop]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Silverpop Raises $15 Million for Future Acquisitions]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_April_24/ai_n25355274]]></link>
		<description><![CDATA[Caps off Fourth Consecutive Year of Record-Breaking Revenue and Profits]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 24 Apr 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/silverpop.html"><![CDATA[SilverPop]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Silverpop is Only Company Recognized in Top Two Enterprise-Level ESPs Four Years in a Row by International Analyst Firm]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_March_3/ai_n24358863]]></link>
		<description><![CDATA[ATLANTA -- For the fourth year in a row, Silverpop has been recognized by JupiterResearch as one of the top two enterprise-oriented email service providers in the marketplace. The international analyst firm praised the company for its ability to "continue to deliver the high degree of service to which its...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 03 Mar 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/silverpop.html"><![CDATA[SilverPop]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Silverpop's Board of Directors Promotes O'Gorman]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_Feb_28/ai_n24354075]]></link>
		<description><![CDATA[ATLANTA -- The Board of Directors of email service provider Silverpop has approved the promotion of Elaine O'Gorman to senior vice president of marketing and product strategy.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 28 Feb 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/board.html"><![CDATA[board]]></category>
		<category domain="http://resources.bnet.com/topic/board+of+directors.html"><![CDATA[board of directors]]></category>
		<category domain="http://resources.bnet.com/topic/silverpop.html"><![CDATA[SilverPop]]></category>
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		<title><![CDATA[Respected Industry Veteran Loren McDonald Joins Silverpop]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_Jan_24/ai_n24221376]]></link>
		<description><![CDATA[ATLANTA -- Silverpop CEO Bill Nussey today announced the addition of veteran email marketing executive Loren McDonald to the company's senior executive team. Nussey said the addition of McDonald further underscores the ability of Silverpop to continually attract the very best talent in the industry, and further solidifies its position...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 24 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[e-mail]]></category>
		<category domain="http://resources.bnet.com/topic/email+marketing.html"><![CDATA[email marketing]]></category>
		<category domain="http://resources.bnet.com/topic/silverpop.html"><![CDATA[SilverPop]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[WebTrends and Silverpop Integration Delivers a Powerful Marketing Solution for Automated, Relevant and Targeted Email Messages]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Nov_8/ai_n27440012]]></link>
		<description><![CDATA[PORTLAND, Ore. -- WebTrends Inc., a leading provider of consumer-centric analytics and marketing intelligence solutions, and Silverpop, a premier email service provider ESP, today announced the first integration between an e-mail service provider and WebTrends Marketing Lab 2. The combined solutions give marketers the ability to proactively identify their most...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 08 Nov 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[e-mail]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/silverpop.html"><![CDATA[SilverPop]]></category>
		<category domain="http://resources.bnet.com/topic/webtrends+corp..html"><![CDATA[WebTrends Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Silverpop Makes Targeting Easy with Coremetrics LIVEmail 2.0 Integration]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Oct_12/ai_n27405704]]></link>
		<description><![CDATA[ATLANTA -- Silverpop announced it now enables customers using Coremetrics LIVEmail 2.0 to seamlessly move targeted segment data from the behavioral Web analytics platform to its email marketing solution.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 12 Oct 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/silverpop.html"><![CDATA[SilverPop]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Silverpop CEO Urges Marketers to Mine the Gold in Email Databases]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Oct_8/ai_n21027541]]></link>
		<description><![CDATA[LONDON -- Bill Nussey, CEO of Silverpop and author of "The Quiet Revolution in Email Marketing," recently called on marketers to implement simple tactics to unlock the value of customer relationships.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 08 Oct 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/database.html"><![CDATA[database]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[e-mail]]></category>
		<category domain="http://resources.bnet.com/topic/silverpop.html"><![CDATA[SilverPop]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Silverpop Recognized As Second-Fastest Growing Tech Company in Georgia]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Sept_28/ai_n27390368]]></link>
		<description><![CDATA[Named to Deloitte's Technology Fast 50 Program]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 28 Sep 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/silverpop.html"><![CDATA[SilverPop]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Barnes & Noble CMO Joins Silverpop Board]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_June_6/ai_n27265420]]></link>
		<description><![CDATA[ATLANTA -- David Gitow, Chief Marketing Officer for Barnes & Noble, has joined the Silverpop Board of Directors.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 06 Jun 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/barnes+%2526+noble+inc..html"><![CDATA[Barnes & Noble Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/board.html"><![CDATA[board]]></category>
		<category domain="http://resources.bnet.com/topic/silverpop.html"><![CDATA[SilverPop]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">BKS</category>
		<category domain="tickers">BKS</category>
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	<item>
		<title><![CDATA[Silverpop Acquires Demand Management Company Vtrenz]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_May_8/ai_n27230226]]></link>
		<description><![CDATA[Becomes Only Email Service Provider Offering Integrated Solutions for All Stages of Lifecycle Marketing Campaigns]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 08 May 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/silverpop.html"><![CDATA[SilverPop]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[The 2007 Silverpop SoFIE Award Winners Will Present for the South Florida Interactive Marketing Association]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_May_8/ai_n27230534]]></link>
		<description><![CDATA[FORT LAUDERDALE, Fla. -- Four of the 2nd Annual 2007 Silverpop SoFIE Award winners will present their interactive marketing campaigns on Thursday, May 10. The SoFIE Awards recognize the finest, most innovative interactive marketing campaigns in the Florida region. The Gala dinner and award ceremony held in April was attended...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 08 May 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/silverpop.html"><![CDATA[SilverPop]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[The South Florida Interactive Marketing Association Announces the Winners of the 2007 Silverpop SoFIE Awards]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_April_24/ai_n27212481]]></link>
		<description><![CDATA[FORT LAUDERDALE, Fla. -- The South Florida Interactive Marketing Association SFIMA announced on April 20th the winners for The 2nd Annual 2007 Silverpop SoFIE Awards. The SoFIE Awards recognize the finest, most innovative interactive marketing campaigns in the Florida region. The Gala dinner and award ceremony was held on April...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 24 Apr 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/silverpop.html"><![CDATA[SilverPop]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Silverpop's Board Recognizes Management for Company's Strong Growth]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Feb_12/ai_n17217979]]></link>
		<description><![CDATA[CFO McCormick and VP Newlin Receive Promotions]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 12 Feb 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/board.html"><![CDATA[board]]></category>
		<category domain="http://resources.bnet.com/topic/silverpop.html"><![CDATA[SilverPop]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Origin Data Selects Silverpop Transact Email to Support Customer Acquisition Programs]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Jan_22/ai_n17135531]]></link>
		<description><![CDATA[ATLANTA -- Interactive marketing services company Origin Data has selected Silverpop's new Transact email product to power automated response email messaging for clients' customer acquisition programs.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 22 Jan 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[e-mail]]></category>
		<category domain="http://resources.bnet.com/topic/silverpop.html"><![CDATA[SilverPop]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Silverpop's Improved Data Integration Responds to Email Marketers' Needs]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_Dec_12/ai_n27081417]]></link>
		<description><![CDATA[ATLANTA -- Email marketers struggle with a lack of customer data, according to market research conducted by JupiterResearch for Silverpop. The leading email service provider has addressed that concern through partnerships with top Web analytics firms.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 12 Dec 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/data+integration.html"><![CDATA[data integration]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[e-mail]]></category>
		<category domain="http://resources.bnet.com/topic/silverpop.html"><![CDATA[SilverPop]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Silverpop Solidifies Position As A Top Email Service Provider]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_Nov_1/ai_n16852447]]></link>
		<description><![CDATA[High Analyst Score and Strong Financial Growth Solidifies Company's Market-Leader Position]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 01 Nov 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/silverpop.html"><![CDATA[SilverPop]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Silverpop Study Reveals "Email Creative That Works"]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_Oct_16/ai_n27038806]]></link>
		<description><![CDATA[Findings identify creative elements that boost click rates]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 16 Oct 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[e-mail]]></category>
		<category domain="http://resources.bnet.com/topic/silverpop.html"><![CDATA[SilverPop]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Silverpop's 2006 Email List Growth Survey: Comparing UK/EU Tactics with US/Canadian Methods]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_July_24/ai_n16546958]]></link>
		<description><![CDATA[ATLANTA -- A new survey conducted by email service provider Silverpop found that when it comes to gathering email addresses for marketing campaigns, tactics that work well on one side of the Atlantic don't necessarily succeed on the other side.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 24 Jul 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[e-mail]]></category>
		<category domain="http://resources.bnet.com/topic/email+list.html"><![CDATA[email list]]></category>
		<category domain="http://resources.bnet.com/topic/silverpop.html"><![CDATA[SilverPop]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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