Resources

1 Resources for

simplifiers

How to Market in a Downturn: John Quelch, one of the best-known academic minds in marketing, talks to BNET about the two types of luxury consumers ("must-haves" and "wannabes") and how to appeal to both in a recession. You’ve said there are two types of luxury consumers. What are they?...; Tags: Brand, Recession, Luxury, Branding, Marketing, John Quelch, Recession Marketing, Luxury Marketing, BNET Q&A, Discounting, Simplifiers, Customers, Ann Marsh; Articles 2009-07-20

Marketing to "Simplifiers": The Find: Marketing expert John Quelch warns that economic turmoil is likely to produce a new type of consumer to contend with: the middle-aged Simplifier. The Source: A post on the Harvard Business Conversation Starter. The Takeaway: Quelch, a taxonomist of shoppers and a...; Tags: Consumer, Consumption, John Quelch, Marketing Research, Financial Accounting, Marketing, Finance, Jessica Stillman; Blog posts 2008-10-20
Meet the New Consumer: The Simplifier: We are about to witness a fundamental change in consumerism, at least as we have known it the last 20 years. In the 1990sÂ and 2000s we stocked up on wide-screen TVs, SUVs, and 12-room homes for our three-member families. But not today. Not tomorrow. ...; Tags: Financial Accounting, Finance, Sean Silverthorne; Blog posts 2008-10-22
Small spenders: the final frontier.(Brief Article): Apr 21, 2005 (The Sydney Morning Herald - ABIX via COMTEX) A counter-movement to consumerism is gaining more attention from marketers. Professor Sarah Todd of the University of Otago in New Zealand calls these people "frugal consumers". They are the individuals and families who...; Tags: MARKETING, University of New South Wales; Research articles 2005-04-21