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- Contextual Advertising and Site Monetisation
- Contextual advertising, a form of site monetisation, which works by putting third party advertising on a web site and pays one a cost-per-click for every visitor who responds to it, is an increasingly popular part of the Internet marketing mix. The advantage of site monetisation, whether contextual advertising, exit traffic...
- White papers 2005-05-11
Additional Resources
- Dailymotion Funding Keeps Coming: Raises New $25.5 Million Round
- Exactly two weeks after raising ?15 million (£22.5 million) in VC funds, French video site Dailymotion has raised another VC round worth ?17 million ($25.5 million). Existing investors Advent Venture Partners, AGF PE, Partech International and Atlas Ventures all take part and ?7.5 million ($11.2 million) is contributed by...
- External links 2009-10-22
- AOL denies Bebo sale rumours
- AOL is denying rumours that it is looking to sell Bebo, the social network it bought for USD850m less than a year ago. The denial comes amid claims Bebo has underperformed since it was acquired last March and may be...
- Articles 2009-01-28
- New ad plan to monetise Google News
- Google is rolling out ads on European press agency stories in a step that could anger traditional publishers and draw online ad revenues away from newspapers. The move comes just weeks after Google introduced paid search results as part of...
- Articles 2009-03-17
- Facebook's Valuation: A Return To Dot-com Boom?
- Those of you who remember the heady days of the dot-com boom circa 1999 will have a queasy feeling - the kind you get at the top of a roller-coaster - when you hear that the management at Facebook think their business is worth between $5bn and $6bn. The team...
- Blog posts 2009-05-05
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