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- @ EconCeleb: Advertising Across Big And Small Brands; Cross-Platform; International
- Bringing our conference to a close, Andrew Wallenstein, deputy editor, The Hollywood Reporter, talked up advertising on celebrity content, or, as Wallenstein called it, the "straw that stirs the drink," with Henry Copeland, CEO, Blogads and director, sales and technology, PerezHilton.com; Brian Fitzgerald, co-founder & president, Gorilla Nation Media;...
- News items 2008-07-24
- Website Theft: Copycats and Plagiarists Have It Their Way
- High tech online service ventures are facing a particularly sticky problem: site theft. When all you have between you and a competitor is some HTML code and a database, the barriers to entry are too low for safety, particularly in a borderless Internet environment. Look at the suit that Facebook...
- Blog posts 2008-07-21
- Evaluating and Benchmarking - How Does Your Site Measure Up?
- If one does not have a plan, it often manifests itself on the site in the form of poor information architecture and usability. Intranets are especially known for getting out of hand with multiple "Micro-sites", lack of standards and no governance model. The poor person in charge of posting information...
- White papers
- Don't Forget to Add the Tax(onomy)
- Information Architecture IA involves the structure, organization and navigation elements of a site. A good IA will ensure that employees using one's intranet will be able to find the information on the site once they are there. And for those administering the site, a solid IA will make managing the...
- White papers
- YMCA Environmental Learning Centre
- The YMCA Environmental Learning Centre is a year-round facility located at Paradise Lake in St. Clements, 15 minutes from Kitchener-Waterloo. The site comprises 77 acres?a natural setting for education, exploration and adventure. The intent of the Centre is to create a place where the whole site?buildings and surroundings?explores environmental values...
- Case studies
- New Foam Fracturing Technology Unlocks Lower Porosity Reserves
- Using newer foam fracturing technologies, Dominion E&P has unlocked reserves - an estimated 1.5 million bbl of oil from six new wells and three re-completions - in the lower porosity (10%-to-12% range) Prue sandstone. The site is in Roberson Ranch field, southwest of Oklahoma City. Fracturing of earlier, 1970- and...
- Case studies
- Case Study: Cordova Dam
- Cordova Dam is located at Cordova Mines, Ontario. The project was put up for public tender, a process in which APS Algonquin Power Systems was chosen. This project was created at an old fish hatchery with an existing Ministry of Natural Resources MNR dam. The land and waterpower are on...
- Case studies
- Case Study: Almonte Upper Dam
- Almonte Upper Dam is located at Almonte, Ontario. This location had an existing structure and dam. These items where re-used in the new construction. The existing turbines/generators were removed and replaced with new units. The aim of the project was to build a small hydroelectric site and supply electricity to...
- Case studies
- Building Loyalty: Marketing Through Virtual Communities
- Online communities build loyalty to a website. Users are drawn to the site for the content and services it provides. They can interact with other users to share opinions, concerns and passions. They may receive advice and reassurance from like-minded people about products and services they wish to purchase on...
- White papers
- Case Study: Gamesville
- The experience of Gamesville.com reveals a highly effective e-commerce strategy: one of the most compelling ways to attract visitors is to offer games with real prizes. The site has parlayed this basic fact from its humble origins in the mid '90s as a Bingo site, coded with simple HTML. Its...
- Case studies
- What Are Backhoe Loaders
- The most common piece of heavy equipment on a constraction job sites whether large or small is the backhoe loader. What makes the backhoe loader a must-have on all kinds of contraction and repair work site is that it is a combination of two useful tools into one machine. A...
- White papers
- Create A Document Workspace Site
- When several people in your organization work together on files, sometimes the versions, comments, and e-mail messages become scattered in different places. You can help people work together more efficiently with a Document Workspace site. To create a Document Workspace site, you must have permission to create workspace sites on...
- White papers
- Control Which Forms And Reports Are Available On A Sharepoint Site
- When you publish a Microsoft Office Access 2007 database to a Microsoft Windows SharePoint Services 3.0 site, you can control which forms and reports in the database are available to users of that site. There are three ways that you can control whether a form or report (contained in an...
- White papers
- Guarantee Your Online Success
- This article explains how you can achieve your own online success? It also simplifies the whole process of setting up your own business and selling on the Internet into three keys, achievable steps like developing a great product, building a site that sells and attracting targeted traffic to the...
- White papers
- Honda: Colliers International Worked With Honda to Evaluate Sites for Its New Assembly Plant
- Colliers International worked with Honda to evaluate sites for its new assembly plant. The challenge put forth was to locate a US site consisting of at least 1,000 acres for a new automobile assembly plant while maintaining strict confidentiality about the assignment and client. Some of the solutions provided were...
- Case studies
- 10 Steps To Getting Links To Your Site
- It's the online equivalent of word-of-mouth advertising. And just like its offline cousin, it's the most effective way to get new business. This advertising mode is known as "Link building," and it involves getting other Web sites to link to your site. In today's world, there is much more to...
- White papers
- Case Study: Spooks 2
- Spooks 2 site, as part of the public service remit, site aimed to provide additional content and functionality to a wide demographic audience, but with a bias to a younger teen audience. Site content included episode synopses, associated spy and gadget content, links, and a games centre, the 'Spy Academy',...
- Case studies
- Display Real-Time Database Information On Your Site
- At the outset of the Internet craze, when everyone from the local butcher to your teenage son was publishing a Web site, a site could get by on avant-garde visual design alone. Many sites went over the top, with animations that danced and MIDI-music files that blared. It seemed that...
- White papers
- Designing Your Web Site For Easy Maintenance
- An important goal when building your Web site should be to automate the process as much as possible so that the site is easy to maintain and update. Good site design practices can save you hours of work later. Good Web site design doesn't just mean good layout and useful...
- White papers
- Ten Top Tips for a Visitor-Friendly Web Site
- Search engine optimisation, because it focuses on making sites more appropriate to visitors' search queries, more content-rich and better-connected to other relevant sites can make a site more visitor friendly, as a natural by product of the process. In addition, a site map, breadcrumbs and descriptive text links (rather than...
- White papers
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