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Branding Vs. Direct Response in Small Business Marketing and Advertising: Too often, small business advertising and marketing campaigns prioritize branding at the expense of direct response - i.e., actually getting leads and/or sales right now. That is almost always a foolish and even dangerous proposition. Branding is essential for Coca Cola and Microsoft and Sheraton and all the other consumer...; Tags: Advertisement, Small Business, SitePromotionNow, Branding, Marketing; White papers

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Your Work The 7 Interview Questions You Must Ask

The 7 Interview Questions You Must Ask

Forget 'What are your strengths and weaknesses?' If you want to get the real dope on prospective employees, ask job candidates these seven questions.
Your Industry Walmart Can't Kill Every Retail Niche; Jo-Ann Shows Why

Walmart Can't Kill Every Retail Niche; Jo-Ann Shows Why

Jo-Ann Stores is posting impressive sales and earnings numbers and is an example of a retail sector on which Walmart doesn't have a steel grip.
Your Money Health Care Reform's Public Option: Everything You Need to Know

Health Care Reform's Public Option: Everything You Need to Know

The government-run public insurance option will continue to be a contentious topic as health care reform moves to the Senate. Here’s a comprehensive look at how it’s likely to be structured, what it might mean for your health care costs now and in the future, as well as some potential upsides and downsides of the proposal.

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