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33 Resources for

slogan

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One Tourism Slogan that is Tough to Top: Some of the most effective slogans in history took a lot of chutzpah and wit. Alliteration and 30-second television jingles are out. It seems that many of the most recent successes bucked the trend and set a path different from standard practice. What is touted as the most effective tourism...; Tags: Jonathan Haeber, tourism authority, slogan, advertisement, Vegas Stay; Blog posts 2008-03-14
One Tourism Slogan that is Tough to Top: One Tourism Slogan that is Tough to TopBest in the Tourism BizI will admit that I was surprised with the Las Vegas Convention & Visitors Authority launched the "What Happens Here, Stays Here" campaign. I had a an inside knowledge of the Authority's marketing - I was a former employee...; Tags: Marketing research, Tourism, Tourism Slogan; Discussion threads 2008-03-25
What Makes a Brand Authentic?: Fast Company has a nice article outlining why authenticity is the benchmark to judge brands. It calls out several brands for their shortcomings, including the clichés Chevy Silverado, the fakes Cold Stone Creamery, and the Johnny-Come-Latelies (Levi's). So what do you need to be authentic? Here's a quick run down from...; Tags: Branding, Joseph De Avila, brand; Blog posts 2007-04-26
Sales Promotion: Sales promotion is an activity wherein prospective customers are invited to try out a newly launched product or service. It involves offering an incentive for the same. The incentive can be of two types viz. price reduction and non-monetary incentive like running contest or slogan writing. The paper examines the...; Tags: Sales force management, Sales strategy, San Jose State University, sales promotion, incentive, sales; Presentations 2003-01-01
Branding From the Inside Out: How to Approach Brand Strategy, Brand Measurement and the Management of Brands as Assets: A brand is not a by-product, ad campaign, logo, or slogan. It is a differentiating identity and the most important reason for employees, investors and customers to want to do business with you. In a real sense, it is a firm's most important asset. Increasing the appeal and value of...; Tags: brand, brand strategy, brand equity, asset, branding, strategy, advertisement, job; White papers 2005-12-01

First, Pick a Disease: Doctors without borders converts 99% of its roadshow visitors by turning a cause into an experience. Their secret? Make people sick. Now it’s your turn. It explains about the roadshow trailer arranged by doctors trying to tell people who’ll listen about their access to essential medicine campaign. To catch...; Tags: Disease; White papers 2003-01-01
Building Brands From the Inside: No longer do forward-thinking companies view brand as merely an advertising campaign or catchy slogan. The brand is better understood as the set of expectations and associations evoked from experience with a company or product how customers think and feel about what that business or product actually delivers across the...; Tags: Branding, brand, board, advertisement; White papers 2003-06-01
MIT Sloan Sales Club Executive Speaker Series: This presentation explains MIT slogan sales club executive speaker series.; Tags: Sales strategy, Sales force management, Massachusetts Institute of Technology, sales; Presentations 2006-10-10
Thimk - A Good Reminder to do Just That: When Thomas J. Watson, Sr. joined the Computer-Tabulating Recording Company in 1914, he brought with him the slogan he coined while a sales manager at the National Cash Register Company, "THINK." His famous "THINK" slogan and sign became a fixture in IBM offices worldwide for many decades. ...; Tags: Will, THIMK, Mad Magazine; Blog posts 2006-12-19
Kansas Department of Health and Environment: Data for Sound Public Health Decisions" is the slogan for the Center for Health and Environmental Statistics CHES, one of the divisions of the Kansas Department of Health and Environment KDHE, headquartered in Topeka, Kansas. Most people think of vital records such as birth, marriage, and death certificates only in...; Tags: FileNet Corp., data security, environment; Case studies
The Quality Policy: The ISO9001: 2000 standard identifies the techniques of policies and objectives primary tools of top management to direct the organization toward its quality goals for the products and processes of the company. The quality policy is a general statement made by top management that it intends to achieve quality because...; Tags: Quality, PRODUCTIVITY, Core Business Solutions Inc., Quality Management System, quality management, technique, performance, tool; White papers 2002-01-01
Business Hacks Poll: What's Your Operating System?: Business Hacks Poll: What's Your Operating System?RE: Business Hacks Poll: What's Your Operating System?XP at work, Leopard at home. Much prefer OSX!No Vista for meThe more time I spend with Windows Vista, the more convinced I become that I'm sticking with XP. It's like for every good thing Microsoft...; Tags: Microsoft Windows, Operating systems, Microsoft Windows Vista (Longhorn), Microsoft Windows XP, Business Hacks poll, Business Hacks, operating system; Discussion threads 2008-04-22
The Definition Of E-Commerce: So what does e-commerce mean anyway? E-commerce is the pre-eminent buzzword of the online business revolution. It captures the excitement and focus of this fast emerging market. But it is more than a slogan or glib party line. At its core it embodies a concept for doing business online. Electronic...; Tags: Web technology, E-business/E-commerce, Investment, e-business, Internet shopping, EDI, B2B, bond, emerging market, fax, graphics, stock, e-mail, Internet, software; White papers 2008-01-01
What's Your Brand?: With so many similar products and services out on the market, it's difficult for small businesses to differentiate themselves from their larger competitors. So how can a small business gain a competitive edge against larger businesses? Great branding! Branding isn't just about having a catchy slogan or a unique company...; Tags: branding, small business, brand, technique, advertisement, tool; White papers 2006-08-17
Eight Simple Ways To Use Promotional Products Online: With the increase competition on the Internet, it can be hard to find ways to make the company seem different from everyone else. One thing the author believes Internet marketers are failing to utilize correctly is promotional products. Promotion products are every day items that are printed with the company...; Tags: Internet, Web site, Web; White papers 2004-01-01
Building Brands Form the Inside: Internal Systems Must Work Together to Support the Brand: No longer do forward-thinking companies view brand as merely an advertising campaign or catchy slogan. The brand is better understood as the set of expectations and associations evoked from experience with a company or product how customers think and feel about what that business or product actually delivers across the...; Tags: Branding, brand, brand strategy, board, advertisement; White papers 2003-06-01
Positive Leadership in Project Management: "The article is about the positive leadership in project management and discusses the leadership lesson that should be considered for developing good leadership. The series may not be on the top of the list of sources one would seek out to learn about leadership, but it may believe we...; Tags: captain, leadership, project management, Metropolitan Area Network, talent, knowledge, team; White papers 2003-01-01
Facing Adversity, Candleworks Thrives While Giving The Disadvantaged A New Beginning In Iowa City, IA: Born out of the struggle to survive was Candleworks, a company producing natural home fragrancing and aromatherapy candles - and dedicated to employing the economically disadvantaged and disabled. Candleworks, now located in Iowa City, IA, is a unique company - its slogan is "Providing Light through Social Responsibility." The business...; Tags: small business, bank; Case studies
Value Vindicated: Faced with intense competition and demanding consumers, companies are recognizing the value of delivering a positive customer experience from start to finish. As competition intensifies and customers grow more demanding, companies are recognizing that reaching out to consumers takes much more than a catchy slogan or flashy packaging. It means...; Tags: wireless; White papers 2003-01-01
MediaForge Has "Widgets Comin' Out of Our Ads": If there were an award for the best slogan by a media startup this year, my vote would go to MediaForge, with its "We've got widgets comin' out of our ads!" As you may have guessed, this is a Web 2.0 play that...; Tags: Advertisement, MediaForge, David Weir; Blog posts 2008-06-12