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Coca-Cola picks up Glaceau.(INDUSTRY Issues)(Energy Brands Inc.)(Brief article)
In a widely anticipated move, The Coca-Cola Co. reached an agreement last month to acquire Energy Brands Inc., maker of Glaceau Vitaminwater, Smartwater and Fruitwater products, for $4.1 billion. In a widely anticipated move, The Coca-Cola Co. reached an agreement last month to acquire...
Tags: Coca-Cola Co., industry, Smartwater
Research articles 2007-06-01

Additional Resources

Smart move
FAMILIES are being given a chance to beat the burglars at a series of consultation road-shows. People attending South Tyneside Council's events are receiving free gifts to help outsmart criminals. Officers from the council's community safety team will be at the events to hand out free...
Articles 2008-08-13
Glaceau Smartwater
* Glaceau Smartwater (from $1; at drugstores) "This water tastes crisper and more refreshing than other brands."...
Articles 2008-08-01
Gotcha, as the green water trick works; CONLON on crime
Byline: CONLON BEWARE this health warning. Car crime can turn offenders green; quite literally. The police have a special car which can catch the eye of opportunist thieves. They see equipment inside which they are tempted to steal. But once in the...
Articles 2008-07-18
Somerfield steps up war on thieves
[ILLUSTRATION OMITTED] Somerfield is deploying a new weapon in the fight against thieves who break into stores when they're closed. SmartWater is a state of the art security system that sprays intruders with a colourless liquid that stains clothes indefinitely and remains detectable on the body...
Articles 2008-07-12
Scheme tackles metal thieves
A SCHEME to protect homes and buildings from metal thefts using a special invisible liquid is now well under way. Thirty properties in Newcastle have now been marked with SmartWater, an invisible liquid with a unique code which helps identify stolen metal and return it to its rightful...
Articles 2008-07-05
Silver & Freedman Announces its 3rd Annual Hospitality and Restaurant Roundtable
LOS ANGELES -- Silver & Freedman ("S&F") has announced its 3rd Annual Hospitality and Restaurant Roundtable, taking place on Tuesday, July 22, 2008 at the Luxe Hotel in Los Angeles. Restaurants, hotels and other food-service businesses in Southern California are invited to come learn about recent changes...
Articles 2008-06-18
Water to trap thieves
CHURCHES are now using cutting-edge technology in a bid to catch crooks. Thieves have stolen tens of thousands of pounds' worth of lead and metal from religious buildings in the Newcastle diocese in recent years. The rising cost of scrap metal has made the churches lucrative...
Articles 2008-06-13
Smart way to catch thieves
POLICE are trying to outsmart crooks stealing metal. High-tech crime prevention measures are under way using SmartWater. Homes in Newcastle's East End are being sprayed with the invisible liquid, which covers all the metal with a unique code. It means stolen parts can be tracked back...
Articles 2008-05-30
Smart move
POLICE are marking lead on buildings with identification tags following a spate of metal thefts. The invisible SmartWater liquid is normally used by police officers to mark goods such as televisions. Now police in North Tyneside are using the invisible liquid to protect lead on rooftops....
Articles 2008-05-01
Coke bubbles with interest in Honest Tea
News Beat Coca-Cola may be about to drink up yet another healthy beverage. Several published reports indicated that, at press time, the soft drink behemoth was interested in investing an undisclosed sum in Honest Tea. Bethesda, Md.-based Honest Tea produces organic teas, ades and kids' drinks with little to no...
Articles 2008-02-01
On track to nab railway raiders; Eye in the camera
Byline: By ALASTAIR CRAIG A REMOTE controlled spy in the sky is being introduced to help crackdown on railway thefts. The latest technology in police surveillance, the Microdrone, is an unmanned, almost silent helicopter that can film from more than 350ft. The remote controlled...
Articles 2008-01-29
Tracking theft
TRANSPORT Police have revealed their latest high-tech weapon in the crackdown on cable theft from the railways. The latest technology in police surveillance, the Micro-drone, is an unmanned, almost silent helicopter that can film from more that 350ft. The remote-controlled helicopter, the size of a dustbin...
Articles 2008-01-28
Churches target thieves
Churches in the east of England are taking measures to prevent theft of the metal from their roofs. Anglican churches in the area made more than 270 claims in 2007 totalling 900,000 [pounds sterling] ($1.3 million Cdn.), reports the BBC News. Thieves, who also target school roofs and...
Articles 2008-01-01
Church roofs marked with DNA
LONDON -- British clergy, fed up with losing their church roofs to thieves, are striking back by daubing the lead and copper coverings with a high-tech liquid to provide each church with its own traceable "DNA." The chemical, called SmartWater, makes an individual--and invisible--identification mark that experts say...
Articles 2007-12-14
Tom Brady to pitch Smartwater drink
Coca-Cola Co.'s Glaceau unit signed New England Patriots quarterback Tom Brady as a pitchman for its Smartwater drink. Brady agreed to endorse Smartwater for at least three years and will appear in advertisements for the electrolyte- enhanced water, Glaceau marketing chief Rohan Oza said today in an...
Articles 2007-11-01
Coke unit adds some muscle to water line
Coca-Cola's newly acquired Glaceau unit will announce today that it has signed red-hot New England Patriots quarterback Tom Brady to endorse its Smartwater. The high-profile deal points up how non-carbonated drinks are now a key battle for beverage makers used to fighting over sparkling colas. Brady,...
Articles 2007-10-31
Water world
ALTHOUGH HE'S SOMETIMES most proud of being a jock, 38-year-old Queens, N.Y., native MIKE REPOLE can also brag about his entrepreneurial prowess. As the co-founder of Glaceau, the successful maker of Vitarainwater, he's guided the private drinkmaker which also produces Fruitwater and electrolyteenhanced Smartwater to sales that...
Articles 2007-10-01
Coca-Cola Enterprises
Coca-Cola Enterprises CCE has signed a distribution deal with The Coca-Cola Co. for its recently acquired GlacEau brands. The US-based Coca-Cola manufacturer and distributor said last week) that, from the November 5, it will work with Coca-Cola Bottlers to distribute the GlacEau brands smartwater, vitaminwater, and vitaminenergy across the United...
Articles 2007-09-10
Coca-Cola Enterprises Inc. Announces glaceau Distribution Agreement with the Coca-Cola Company
ATLANTA -- Coca-Cola Enterprises Inc. (NYSE: CCE) today announced that it has entered into an agreement with The Coca-Cola Company to distribute glaceau brands smartwater, vitaminwater, and vitaminenergy. CCE will carry all major package sizes and flavors of each brand in the majority of its U.S. territories...
Articles 2007-08-30
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