<?xml version="1.0" encoding="iso-8859-1" ?>
<rss version="2.0" xmlns:s="http://resources.bnet.com/">
<channel>
	<title><![CDATA[smell Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/smell.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to smell]]></description>
	<s:counts start="0" returned="20" found="46" />
	<language>en-us</language>
	<item>
		<title><![CDATA[American Airlines flight turns back due to smell of fumes]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0CWU/is_2008_June_20/ai_n27499575]]></link>
		<description><![CDATA[AIRLINE INDUSTRY INFORMATION-C1997-2008 M2 COMMUNICATIONS LTD  An American Airlines flight from Miami to Venezuela turned back to Miami International Airport on Thursday (19 June) after the passengers and crew noticed a smell of fumes.  The cause of the odour was not immediately identified.  The flight landed safely...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 20 Jun 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/american+airlines.html"><![CDATA[American Airlines]]></category>
		<category domain="http://resources.bnet.com/topic/c.html"><![CDATA[C]]></category>
		<category domain="http://resources.bnet.com/topic/manufacturing.html"><![CDATA[Manufacturing]]></category>
		<category domain="http://resources.bnet.com/topic/smell.html"><![CDATA[smell]]></category>
	</item>
	<item>
		<title><![CDATA[Aromatherapy can cheer, but not heal: study]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200803/ai_n24365723]]></link>
		<description><![CDATA[CHICAGO AFP &#8212; Adding that expensive scented oil to your bath may help your mood, but it won't do much for your health, an upcoming study has found.  Health and beauty companies have made millions off the soothing scents of aromatherapy products.  But like many home remedies, there...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 03 Mar 2008 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/benefits.html"><![CDATA[Benefits]]></category>
		<category domain="http://resources.bnet.com/topic/healthcare.html"><![CDATA[HEALTHCARE]]></category>
		<category domain="http://resources.bnet.com/topic/ohio+state+university.html"><![CDATA[Ohio State University]]></category>
		<category domain="http://resources.bnet.com/topic/smell.html"><![CDATA[smell]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[SOFTWARE]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Burnt marijuana smell not  proof of drug: Canadian court]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200802/ai_n21411962]]></link>
		<description><![CDATA[OTTAWA AFP &#8212; A Saskatchewan appeal's court upheld a decision that the smell of burnt marijuana is not evidence of illegal drug possession since by definition the proof has gone up in smoke, it said Wednesday.  "The smell of burnt marijuana does not reasonably support the inference that additional...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 13 Feb 2008 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/agence+france-presse.html"><![CDATA[Agence France-Presse]]></category>
		<category domain="http://resources.bnet.com/topic/possession.html"><![CDATA[possession]]></category>
		<category domain="http://resources.bnet.com/topic/saskatchewan.html"><![CDATA[Saskatchewan]]></category>
		<category domain="http://resources.bnet.com/topic/smell.html"><![CDATA[smell]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[IFF to brighten economic gloom with uplifting scents.(INTERNATIONAL NEWS)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6502/is_200801/ai_n25882568]]></link>
		<description><![CDATA[[ILLUSTRATION OMITTED]    Christophe Laudamiel is used to making the unpleasant smell  appealing. The IFF senior perfumer behind Thierry Mugler's concept  collection based on the film Perfume, has now been charged with  dispelling the bad smell of the sub-prime crisis at the World Economic ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 25 Jan 2008 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/aroma.html"><![CDATA[aroma]]></category>
		<category domain="http://resources.bnet.com/topic/smell.html"><![CDATA[smell]]></category>
		<category domain="http://resources.bnet.com/topic/world+economic+forum.html"><![CDATA[World Economic Forum]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Club issues warning to British pensioner for farting: reports]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200712/ai_n21133723]]></link>
		<description><![CDATA[LONDON AFP &#8212; A British pensioner has been ordered out of his local social club for breaking wind too loudly, which "disgusted" fellow members, media reports said Wednesday.  Maurice Fox, 77, received a letter from Kirkham Street Sports and Social Club in Paignton, south-west England, about his overly-audible flatulence,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 05 Dec 2007 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/agence+france-presse.html"><![CDATA[Agence France-Presse]]></category>
		<category domain="http://resources.bnet.com/topic/smell.html"><![CDATA[smell]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Even Pats&#39; locker room smells of sweet daffodils]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4176/is_20071205/ai_n21142469]]></link>
		<description><![CDATA[THE 49ERS' Mike Nolan likes to talk about "the smell of the locker room." Coaches have a nose for that sort of thing. When you're winning, it smells good. When you're not, P.U.    No need to launch into what the 49ers locker room smells like these days....]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 05 Dec 2007 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/games.html"><![CDATA[Games]]></category>
		<category domain="http://resources.bnet.com/topic/nfl.html"><![CDATA[NFL]]></category>
		<category domain="http://resources.bnet.com/topic/patriots.html"><![CDATA[Patriots]]></category>
		<category domain="http://resources.bnet.com/topic/smell.html"><![CDATA[smell]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Scented Hotel Rooms? Hampton Says Nonsense!]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Oct_19/ai_n27412976]]></link>
		<description><![CDATA[New "Non-Scents" Program Breathes Fresh Air Into Every Guestroom  MEMPHIS, Tenn. -- The old saying goes, "the nose always knows." And when it comes to a hotel stay, the traveler's nose - it seems - notices and knows more. In a survey released today the majority (86 percent) of...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 19 Oct 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/hilton+hotels+corp..html"><![CDATA[Hilton Hotels Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/smell.html"><![CDATA[smell]]></category>
		<category domain="http://resources.bnet.com/topic/survey.html"><![CDATA[survey]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">HLT</category>
		<category domain="tickers">HLT</category>
	</item>
	<item>
		<title><![CDATA[British chain proposes perfumed pubs]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200708/ai_n19402932]]></link>
		<description><![CDATA[LONDON AFP &#8212; Artificial scents are set to be pumped into British pubs to mask the smell of stale beer, sweat and other odours previously camouflaged by cigarette smoke, The Sunday Times reported.  Mitchells and Butlers, which runs about 2,000 pubs across Britain, is testing leather, freshly cut grass...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 05 Aug 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agence+france-presse.html"><![CDATA[Agence France-Presse]]></category>
		<category domain="http://resources.bnet.com/topic/food.html"><![CDATA[food]]></category>
		<category domain="http://resources.bnet.com/topic/grass.html"><![CDATA[grass]]></category>
		<category domain="http://resources.bnet.com/topic/manufacturing.html"><![CDATA[Manufacturing]]></category>
		<category domain="http://resources.bnet.com/topic/smell.html"><![CDATA[smell]]></category>
		<category domain="http://resources.bnet.com/topic/sweat.html"><![CDATA[sweat]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Inability to recognize familiar smells could signal Alzheimers]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200707/ai_n19333678]]></link>
		<description><![CDATA[WASHINGTON AFP &#8212; People who have difficulty recognizing familiar smells could be experiencing an early sign of Alzheimer's disease, according to a study published Monday.  Scientists already know that the first lesions of the degenerative brain disease tend to show up in an area of the brain that is...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 02 Jul 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agence+france-presse.html"><![CDATA[Agence France-Presse]]></category>
		<category domain="http://resources.bnet.com/topic/impairment.html"><![CDATA[impairment]]></category>
		<category domain="http://resources.bnet.com/topic/smell.html"><![CDATA[smell]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Swank gets a starDeathsToday in historyBirthdaysBaby on the way]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4179/is_20070109/ai_n17127634]]></link>
		<description><![CDATA[NEW YORK - The question on the minds of many New Yorkers on Monday morning was: "What's that smell?"   A natural gas-like odor hung over much of Manhattan and parts of New Jersey, confounding authorities. The smell seemed to be gone by early afternoon.   Mayor Michael...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 09 Jan 2007 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/ambassador.html"><![CDATA[ambassador]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[FINANCE]]></category>
		<category domain="http://resources.bnet.com/topic/iran.html"><![CDATA[Iran]]></category>
		<category domain="http://resources.bnet.com/topic/professor.html"><![CDATA[professor]]></category>
		<category domain="http://resources.bnet.com/topic/smell.html"><![CDATA[smell]]></category>
		<category domain="http://resources.bnet.com/topic/taxes.html"><![CDATA[Taxes]]></category>
		<category domain="http://resources.bnet.com/topic/u.s..html"><![CDATA[U.S.]]></category>
		<category domain="http://resources.bnet.com/topic/white+house.html"><![CDATA[White House]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Mystery stench stumps New York officials]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200701/ai_n17098006]]></link>
		<description><![CDATA[NEW YORK AFP &#8212; Emergency services in New York were at a loss to explain a mysterious odor reported across the city, when hundreds of people called emergency services to say they could smell gas. Reports first came around 9:00 am (1400 GMT), initially leading fire crews to search for...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 08 Jan 2007 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/agence+france-presse.html"><![CDATA[Agence France-Presse]]></category>
		<category domain="http://resources.bnet.com/topic/bloomberg+l.p..html"><![CDATA[Bloomberg L.P.]]></category>
		<category domain="http://resources.bnet.com/topic/smell.html"><![CDATA[smell]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Australian test sniffs out mental illness]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200612/ai_n16940238]]></link>
		<description><![CDATA[SYDNEY AFP &#8212; An innovative "scratch and smell" test promises to become a powerful new tool for sniffing out mental illness before the onset of symptoms, Australian researchers said. A University of Melbourne team said they had discovered a link between a declining sense of smell and disorders such as...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 04 Dec 2006 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/agence+france-presse.html"><![CDATA[Agence France-Presse]]></category>
		<category domain="http://resources.bnet.com/topic/benefits.html"><![CDATA[Benefits]]></category>
		<category domain="http://resources.bnet.com/topic/healthcare.html"><![CDATA[HEALTHCARE]]></category>
		<category domain="http://resources.bnet.com/topic/productivity.html"><![CDATA[PRODUCTIVITY]]></category>
		<category domain="http://resources.bnet.com/topic/researcher.html"><![CDATA[researcher]]></category>
		<category domain="http://resources.bnet.com/topic/smell.html"><![CDATA[smell]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[SOFTWARE]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Prized truffle not such a treat for Hong Kong tycoon]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200611/ai_n16937573]]></link>
		<description><![CDATA[HONG KONG AFP &#8212; It might be the world's most expensive truffle, but a Hong Kong billionaire who forked out 12,500 euros (160,787 dollars) to buy it said he was not such a big fan, a report said. Sir Gordon Wu admitted that he did not like the famous Alba...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 16 Nov 2006 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/agence+france-presse.html"><![CDATA[Agence France-Presse]]></category>
		<category domain="http://resources.bnet.com/topic/smell.html"><![CDATA[smell]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Your say: What do you think of people smoking in public?]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_6783/is_2006_Sept_21/ai_n28374639]]></link>
		<description><![CDATA[John Cooper, 24, engineer, Kenton: I really don't like the stink of smoke. The smell is horrible and it gets into your clothes.  Joyce Pattinson, 67, retired, Blakelaw: I used to smoke myself, so I don't mind it, except when I'm eating in a restaurant.  Daniel Wilbar, 20,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 21 Sep 2006 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/cooper.html"><![CDATA[Cooper]]></category>
		<category domain="http://resources.bnet.com/topic/smell.html"><![CDATA[smell]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Coast Electric Power begins rebuilding system after Katrina's wrath.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6427/is_200510/ai_n25642227]]></link>
		<description><![CDATA[Ron Barnes, who heads communications and marketing for Coast  Electric Power Association in Bay St. Louis, Miss., saw Hurricane  Katrina coming and did as he always does when the Gulf of Mexico becomes  active.    "I sent my wife and kids to Crestview, Fla., to...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sat, 01 Oct 2005 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/bay.html"><![CDATA[Bay]]></category>
		<category domain="http://resources.bnet.com/topic/car.html"><![CDATA[car]]></category>
		<category domain="http://resources.bnet.com/topic/coast.html"><![CDATA[Coast]]></category>
		<category domain="http://resources.bnet.com/topic/mississippi.html"><![CDATA[Mississippi]]></category>
		<category domain="http://resources.bnet.com/topic/sister.html"><![CDATA[sister]]></category>
		<category domain="http://resources.bnet.com/topic/smell.html"><![CDATA[smell]]></category>
		<category domain="http://resources.bnet.com/topic/u.s.+environmental+protection+agency.html"><![CDATA[U.S. Environmental Protection Agency]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Horseradish lessens manure smell.(CONSERVATION NEWS YOU CAN USE)(Brief Article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6652/is_200509/ai_n26604442]]></link>
		<description><![CDATA[Where there are hogs, there is an odor. Horseradish to the rescue!  HUH? Penn State University chemist Jerzy Dec and colleagues added ground  horseradish and hydrogen peroxide to hog manure. A panel of trained odor  evaluators concluded that the smell was half as intense as untreated ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 01 Sep 2005 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/chemist.html"><![CDATA[chemist]]></category>
		<category domain="http://resources.bnet.com/topic/hydrogen.html"><![CDATA[hydrogen]]></category>
		<category domain="http://resources.bnet.com/topic/pennsylvania+state+university.html"><![CDATA[Pennsylvania State University]]></category>
		<category domain="http://resources.bnet.com/topic/rescue.html"><![CDATA[rescue]]></category>
		<category domain="http://resources.bnet.com/topic/smell.html"><![CDATA[smell]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[What was that smell? A flaming toilet, of course.(News)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5273/is_200507/ai_n20846340]]></link>
		<description><![CDATA[Byline: Jon Davis Daily Herald Staff Writer    If that smoke wafting near downtown Des Plaines Saturday morning  had a funky smell, well, the cause was sufficient.    Des Plaines firefighters were sent around 9 a.m. to the  Northwestern Woods Forest Preserve along Joseph...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 31 Jul 2005 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/charles+schwab+%2526+co.+inc..html"><![CDATA[Charles Schwab & Co. Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/downtown.html"><![CDATA[downtown]]></category>
		<category domain="http://resources.bnet.com/topic/firefighter.html"><![CDATA[firefighter]]></category>
		<category domain="http://resources.bnet.com/topic/games.html"><![CDATA[Games]]></category>
		<category domain="http://resources.bnet.com/topic/smell.html"><![CDATA[smell]]></category>
		<category domain="http://resources.bnet.com/topic/toilet.html"><![CDATA[toilet]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SCHW</category>
		<category domain="tickers">SCHW</category>
	</item>
	<item>
		<title><![CDATA[Stanford research: lotion fragrances harm life]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5730/is_14_12/ai_n29197949]]></link>
		<description><![CDATA[The scents added to soaps and shampoos are causing long-term damage to aquatic wildlife downstream, says a report from Stanford University. Synthetic musks--chemical compounds used to enhance the smells of shampoos, detergents, cosmetics and air fresheners--were found to interfere with animals' ability to eliminate toxins from their system.  Worldwide...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 25 Jul 2005 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/compound.html"><![CDATA[compound]]></category>
		<category domain="http://resources.bnet.com/topic/cosmetics.html"><![CDATA[cosmetics]]></category>
		<category domain="http://resources.bnet.com/topic/smell.html"><![CDATA[smell]]></category>
		<category domain="http://resources.bnet.com/topic/stanford+university.html"><![CDATA[Stanford University]]></category>
		<category domain="http://resources.bnet.com/topic/toxin.html"><![CDATA[toxin]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Stinky flower a hit at UC Berkeley]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4176/is_20050715/ai_n15827728]]></link>
		<description><![CDATA[BERKELEY -- Faster than a speeding bamboo shoot, stronger smelling than gym socks, "Trudy the Titan" is a rare plant that redefines the meaning of flower power.    Hundreds of curious onlookers flocked to University of California, Berkeley's Botanical Gardens on Thursday morning to catch a glimpse --...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 15 Jul 2005 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/components.html"><![CDATA[Components]]></category>
		<category domain="http://resources.bnet.com/topic/flower.html"><![CDATA[flower]]></category>
		<category domain="http://resources.bnet.com/topic/garden.html"><![CDATA[garden]]></category>
		<category domain="http://resources.bnet.com/topic/hardware.html"><![CDATA[HARDWARE]]></category>
		<category domain="http://resources.bnet.com/topic/productivity.html"><![CDATA[PRODUCTIVITY]]></category>
		<category domain="http://resources.bnet.com/topic/smell.html"><![CDATA[smell]]></category>
		<category domain="http://resources.bnet.com/topic/university+of+california+at+berkeley.html"><![CDATA[University of California at Berkeley]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Create a brand sense strategy.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4692/is_200507/ai_n17539754]]></link>
		<description><![CDATA[Jul 07, 2005 (Professional Marketing - ABIX via COMTEX)    Australian marketers should not neglect "sensory  marketing". This method of marketing involves touch, sound and  smell to sell products. Martin Lindstrom, the author of "Brand  Sense", told delegates at the Brand Sense Symposium, held recently...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 07 Jul 2005 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/singapore+airlines.html"><![CDATA[Singapore Airlines]]></category>
		<category domain="http://resources.bnet.com/topic/smell.html"><![CDATA[smell]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[strategy]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SIAL</category>
		<category domain="tickers">SIAL</category>
	</item>
</channel>
</rss>
