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- Heineken, Smirnoff Blasted for Using James Bond to Sell Booze to Kids; Alcohol Watchdog Leads the Charge Against Alcohol Promotions With PG-13 Movies.
- Byline: Marin Institute SAN RAFAEL, Calif., Nov. 20 AScribe Newswire -- An alcohol industry watchdog is criticizing Heineken beer and Smirnoff vodka for using the just released James Bond movie "Casino Royale," to market alcohol to kids. Marin Institute is accusing both companies of...
- Research articles 2006-11-20
Additional Resources
- Diageo puts $157 million behind Smirnoff.(News, Notes & Trends)
- With new packaging and a reported $157 million integrated marketing plan in the works, Diageo is "relaunching" its Smirnoff brand, including Smirnoff vodka, Smirnoff Twist flavored vodkas and the flavored malt beverages Smirnoff Ice and Smi With new packaging and a reported $157 million integrated marketing...
- Research articles 2003-11-01
- Diageo has introduced three new products to its RTD portfolio: Smirnoff Ice Light, Smirnoff Ice Strawberry Acai and Captain Morgan Parrot Bay Mojito.(New Products & Packaging)
- Diageo has introduced three new products to its RTD portfolio: Smirnoff Ice Light, Smirnoff Ice Strawberry Acai and Captain Morgan Parrot Bay Mojito. Smirnoff Ice Light contains only 110 calories and is available in 6-, 12- and variety packs (suggest Diageo has introduced three new products...
- Research articles 2008-03-01
- Diageo puts $157 million behind Smirnoff.(Dateline)
- STAMFORD, CT -- With new packaging and a reported $157 million integrated marketing plan in the works, Diageo is "relaunching" its Smirnoff brand, including Smirnoff vodka, Smirnoff Twist flavored vodkas and the flavored malt beverages Smir STAMFORD, CT -- With new packaging and a reported $157...
- Research articles 2003-11-01
- Diageo has introduced a new line of superpremium prepared cocktails called Smirnoff Cocktails, available in two of today's most popular drinks--the Cosmopolitan and the Mojito.(PRODUCTS & PACKAGING)
- Diageo has introduced a new line of superpremium prepared cocktails called Smirnoff Cocktails, available in two of today's most popular drinks--the Cosmopolitan and the Mojito. The Smirnoff Grand Cosmopolitan blends together Smirnoff vodka, Grand Mar Diageo has introduced a new line of superpremium prepared cocktails ...
- Research articles 2007-09-01
- Diageo introduces a new line of super-premium prepared cocktails called Smirnoff Cocktails
- Diageo introduces a new line of super-premium prepared cocktails called SMIRNOFF COCKTAILS. The Smirnoff Grand Cosmopolitan blends Smirnoff Vodka, Grand Marnier Liqueur, cranberry juice and a splash of lime. The Smirnoff Vodka Mojito is made with Smirnoff No. 21 Vodka, lime and mint flavors.
- Research articles 2007-09-01
- Diageo to launch Smirnoff Black No 55 in India on Feb 3.
- Jan. 18--MUMBAI, India -- Diageo India will launch Smirnoff Black No 55 vodka in the Indian market on February 3 this year, giving it a brand in the super-premium segment of the white spirits market. Smirnoff Black will be imported from Russia, as it Jan. 18--MUMBAI,...
- Research articles 2007-01-18
- Diageo has added a few more flavors to its number one-selling vodka brand in the U.S.: Smirnoff Watermelon Twist and Smirnoff Strawberry Twist.(Products & Packaging)
- Diageo has added a few more flavors to its number one-selling vodka brand in the U.S.: Smirnoff Watermelon ... Diageo has added a few more flavors to its number one-selling vodka brand in the U.S.: Smirnoff Watermelon Twist and Smirnoff Strawberry Twist. The new flavors are...
- Research articles 2004-09-01
- Diageo has announced the introduction of Smirnoff Green Apple Twist, the latest flavored vodka to join the brand's vodka line in the US.(ON THE SHELF: New Products and Packaging)
- Diageo has announced the introduction of Smirnoff Green Apple Twist, the latest flavored vodka to join the brand's vodka line in the US. Green Apple Twist was launched late last fall and was rolled out in all markets in the US. Smirnoff Twist flavore Diageo has...
- Research articles 2003-01-01
- Smirnoff Black Ice states its Crystal Clear difference
- Smirnoff Black Ice has made its first TV appearance with two new ads running until Christmas. The drive, part of a 11m [pounds sterling] launch budget behind the brand, also includes an outdoor poster campaign, national bus advertising, and branded taxis in London and Manchester. Diageo hopes the...
- Research articles 2002-11-02
- Diageo has launched Smirnoff Ice Triple Black - Products
- Diageo has launched Smirnoff Ice Triple Black, a clear premium malt beverage, which follows on the success of Smirnoff Ice. More than $110 million in marketing including advertising, promotions, pos materials, and local sampling will support the launch over the year for the citrusy flavored malt.
- Research articles 2003-03-01
- Smirnoff Source.(New Products & Packaging)
- Diageo has launched Smirnoff Source in selected markets throughout the country. Source is a low-alcohol (3.5% abv) malt beverage made with pure spring water, featuring very light carbonation with a hint of citrus, Diageo is ... Diageo has launched Smirnoff Source in selected markets throughout ...
- Research articles 2007-07-01
- Smirnoff Source.(PRODUCTS & PACKAGING)
- Diageo has launched Smirnoff Source in selected markets throughout the country. Source is a low-alcohol (3.5% abv) malt beverage made with pure spring water, featuring very light carbonation with a hint of citrus. Diageo is ... Diageo has launched Smirnoff Source in selected markets throughout ...
- Research articles 2007-07-01
- MySpace, YouTube and social networks.(LAUNCH OF THE MONTH)(Smirnoff Raw Tea)
- Over the summer, one of the most-popular time-wasters at work was a video promo for Smirnoff's Raw Tea, a fermented malt beverage launched in 2005 by Diageo. Over the summer, one of the most-popular time-wasters at work was a video promo for Smirnoff's Raw...
- Research articles 2006-11-01
- Diageo, which has a history in NASCAR with its flavored malt beverage brand Smirnoff Ice, said it will utilize its new sponsorship in NASCAR to continue to educate consumers about the importance of responsible drinking
- Diageo, which has a history in NASCAR with its flavored malt beverage brand Smirnoff Ice, said it will utilize its new sponsorship in NASCAR to continue to educate consumers about the importance of responsible drinking. Diageo's sponsorship, which will feature the Crown Royal brand, will be built around the company's...
- Research articles 2004-11-15
- Diageo will change Smirnoff Ice for Oregon market
- AP--Diageo-Guinness USA Inc. has agreed to change its Smirnoff Ice recipe so that it can continue to sell the brand in Oregon grocery stores.
- Research articles 2004-11-29
- Sales of Ready-To-Drink (RTD) Spirits, such as Smirnoff Ice and Bacardi Breezer, are Currently Declining in the UK after A 5-Year Boom Period.
- M2 PRESSWIRE-19 December 2005-Research and Markets: Sales of Ready-To-Drink RTD Spirits, such as Smirnoff Ice and Bacardi Breezer, are Currently Declining in the UK after A 5-Year Boom PeriodC1994-2005 M2 COMMUNICATIONS LTD RDATE:19122005 Dublin - Research and Markets (http://www.researchandmarkets.com/reports/c29790) has...
- Research articles 2005-12-19
- Neutron's Shanghai Manufacturing Partner Ships Ultra-Glo Units to Heineken(R) and Smirnoff(R) and 3M Increases Dividend 9.5% and Declares Share Repurchase Authorization for 2006.
- M2 PRESSWIRE-14 February 2006-US Financial Network: Neutron's Shanghai Manufacturing Partner Ships Ultra-Glo Units to HeinekenR and SmirnoffR and 3M Increases Dividend 9.5 and Declares Share Repurchase Authorization for 2006C1994-2006 M2 COMMUNICATIONS LTD RDATE:14022006 City of Industry, CA - Conglomerate industry news...
- Research articles 2006-02-14
- Smirnoff Ice
- [Illustration omitted] Caption: Smirnoff Ice will begin its first-ever promotional initiative since its U.S. launch just over one year ago. The brand will debut its "Inside Track" promotion this summer. Brand owner Diageo says that the promotions will be grouped in waves of three, and the waves will be...
- Research articles 2002-05-20
- Pabst Sells Pennsylvania Brewery to Maker of Smirnoff Ice.
- By Travis E. Poling, San Antonio Express-News Knight Ridder/Tribune Business News Dec. 12--San Antonio-based Pabst Brewing Co. has sold one of its three breweries on the market to a company that will expand production of the popular Smirnoff Ice alcoholic beverage. ...
- Research articles 2001-12-12
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