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- Text Message Advertising: Response Rates and Branding Effects
- The development of internet-based mobile electronic commerce mcommerce has been slow, but commercial applications for text messages have developed rapidly. This paper explores the role of SMS or text message advertising. Although SMS advertising is strictly a form of telemarketing, it shares features with e-mail marketing and mcommerce. An analysis...
- White papers 2005-02-16
Additional Resources
- Target Wireless, a provider of SMS advertising, was given permission last week by the Federal Election Commission to provide political advertising without disclosing who was paying for the advertising. (D.C. Briefs).
- Target Wireless, a provider of SMS advertising, was given permission last week by the Federal Election Commission to provide political advertising without disclosing who was paying for the advertising. In a four to one vote, the FEC said that SMS a Target Wireless, a...
- Research articles 2002-08-26
- Alec Andronikov: Revolutionizing Mobile Advertising
- Alec Andronikov is the CEO of Movoxx, the only mobile advertising agency focused exclusively on SMS messaging, the fastest growing media channel on mobile phones. Movoxx allows marketers to target their ads by geographic, demographic, or contextual parameters. Andronikov discusses the difficulty of hiring for a start-up company, as well...
- Blog posts 2008-11-06
- Carriers are pushing short messaging service (SMS) to TV viewers through advertising, voting on American Idol, the NBA Finals, and Nascar.
- M2 PRESSWIRE-19 December 2003-Research and Markets: Carriers are pushing short messaging service SMS to TV viewers through advertising, voting on American Idol, the NBA Finals, and NascarC1994-2003 M2 COMMUNICATIONS LTD RDATE:12192003 Research and Markets have announced the addition of the `SMS...
- Research articles 2003-12-19
- Denny's appoints Lowe & Partner/SMS as new national advertising agency
- SPARTANBURG, S.C.--BUSINESS WIRE--Nov. 3, 1995--Denny's has selected Lowe & Partners/SMS as the new creative advertising agency of record for the national chain of family restaurants.The New York-based agency will be responsible for the creative development and production of advertising and in-store merchandising for Denny's more than 1,500 company and franchise...
- Research articles 1995-11-03
- Deutsch Partners with iLoop Mobile to "Bail You Out" Using SMS
- Clever SMS Campaign Uses Interactive Phone Messages to Talk You out of a Tight Spot SAN JOSE, Calif. -- iLoop Mobile, a leader in mobile application software, today announced that Deutsch Inc., a full-service integrated marketing and communications company, is partnering with iLoop Mobile to deliver a fun SMS...
- Research articles 2006-09-28
- Apptera Raises $10.5 Million To Expand Advertising Platform
- San Bruno, Calif.-based Apptera said it has raised $10.5 million in an undisclosed round of venture funding. Investors in the round include: Lightspeed Venture Partners, Alloy Ventures, and Walden International. The money will go towards investing in the company's audio and visual mobile advertising network. Advertisers can use the...
- External links 2008-11-19
- SMS Wrks: Marketing and Promotions
- While new business will certainly be created in wireless space, under the present arrangements, the most obvious area in which SMS may be useful to a wide range of companies is in marketing and promotion. A recent study by wireless services company, Quios, discovered a very ready acceptance of advertising...
- White papers
- Text Messages Dominate the Tiny Market of Mobile Advertising, For Now
- Currently, when it comes to pushing an advertiser's message to mobile phone users 160 characters still seems to be the best length. An eMarketer report out today shows that text messaging is by far the dominant medium for reaching out to consumers via their cell phones, while also showing that...
- Blog posts 2008-07-30
- Interview: Pekka Ala-Pietila, CEO, Blyk: Mobile Advertising Is Not One Monolithic Market
- Ad-funded, youth-targeted European mobile virtual network operator Blyk announced yesterday that it had secured a massive $50 million (40 million euros) in funding from its existing backers, which include Goldman Sachs, IFIC and Sofinnova Partners, no mean feat for a company whose business model relies almost entirely on...
- External links 2008-11-19
- A vote for political SMS ads. (Paging Messaging).(Target Wireless )
- When it comes to political advertising--at least traditional mediums such as television, radio and print--the rules are pretty clear. Disclaimers are a must, even if they run in tiny print. But when it comes to new technology such as SMS, the rules aren't as clear. Target...
- Research articles 2002-08-05
- Why the iPhone Won't Revolutionize Location-Based Advertising (But May Help)
- Why the iPhone Won't Revolutionize Location-Based Advertising But May HelpLocation Based Advertising is Already Here1020 Placecast (http://www.placecast.net) has been delivering location-relevant advertising across fixed broadband, WiFi and mobile connections for over a year. One misconception I wanted to correct is the characterization of location based advertising as a push-based,...
- Discussion threads 2008-06-11
- Daily Dispatch: Microsoft, Sprint, Dow Jones, Internet Advertising
- Microsoft and LG Electronics reached a controversial cross-licensing agreement. Microsoft will grant LG amnesty from patent infringement claims based on LG's use of open-source Linux software, which the software company says incorporates its intellectual property. In exchange, LG will license patents related to gaming and computer consoles to...
- Blog posts 2007-06-07
- Strategy Analytics reports on mobile advertising market
- TELECOMWORLDWIRE-20 June 2005-Strategy Analytics reports on mobile advertising marketC1994-2005 M2 COMMUNICATIONS LTD http://www.m2.com Strategy Analytics Inc, a research and consulting company, has released a new report entitled 'Advertising on the Fourth Screen: Opt-In To Dominate Mobile Marketing Spend'. The report reveals that although momentum is building many barriers remain...
- Research articles 2005-06-20
- The future for mobile advertising is looking rosy, but can it be sustained, asks IDC.
- M2 PRESSWIRE-20 June 2002-IDC: The future for mobile advertising is looking rosy, but can it be sustained, asks IDC C1994-2002 M2 COMMUNICATIONS LTD RDATE:06202002 LONDON -- The mobile advertising market has only been with us for approximately two years, but...
- Research articles 2002-06-20
- Sun selects Lowe & Partners/SMS as agency of record
- MOUNTAIN VIEW, Calif.--BUSINESS WIRE--April 14, 1997--Sun Microsystems, Inc. (NASDAQ:SUNW) today announced that it has selected Lowe & Partners/SMS as its official advertising agency of record, effective immediately.
- Research articles 1997-04-14
- Money spinners: Indian Idol season two is coming. So is the return of the local version of Who Wants to be a Millionaire. Ritesh Gupta looks at the cost-versus-value equation as India prepares for the clash of the mega-formats.(advertising)
- As the ratings and the SMS responses came in for Indian Idol Season One, there were those who said Sony Entertainment Television probably underestimated the pulling power of the format--and under-valued its ad inventory. Now, in the run up to Seaso As the ratings...
- Research articles 2005-05-01
- SMS to Garner 83% of All Mobile Messaging Revenues through 2013, Says ABI Research
- NEW YORK -- SMS will continue to maintain its lead as the highest revenue generator across all messaging categories, providing global service revenues of $177 billion in 2013. But in a recent report from ABI Research, regional differences will determine the success of messaging expansion into the Web, advertising, and...
- Research articles 2008-07-24
- SMS Rising as Coupon Medium
- Scarborough Research has found that the combined category text/email now exceeds "Internet sites" as one of the ways that US consumers obtain coupons. Newspapers remain the top source. The firm's recent consumer survey found "that 8.6 million (8%) of U.S. households currently acquire coupons via text messages and/or email." According...
- News items 2009-08-19
- Mobile Marketing and Advertising to be Worth $3 Billion by 1Q 2008, Says ABI Research
- NEW YORK -- The world market for mobile marketing and advertising is expected to be worth about $3 billion by the end of 2007, according to a recent study from ABI Research. By 2011, the value of this market will reach $19 billion, including mobile search and video advertising. ABI...
- Research articles 2007-04-10
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