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- Dr Pepper Pushes Snapple's Supposed Healthy Image
- Dr Pepper Snapple is hunkering down, concentrating on cost-cutting and building its brands to maintain or increase market share, and has no plans to buy or sell any businesses for the time being, its CEO, Larry Young, said Monday. With sales flat or down for carbonated soft...
- Blog posts 2008-12-15
Additional Resources
- New Brunswick, N.J., toy company bases new game on Snapple cap trivia.
- By Joan Verdon, The Record, Hackensack, N.J. Knight Ridder/Tribune Business News Jul. 16--Game inventors find inspiration in off-beat places. The game creators at Pressman Toy Corp. in New Brunswick found it in vending machines and bottle caps. Pressman's newest...
- Research articles 2004-07-16
- Storm in a soda bottle: brand warfare. (soft-drink marketing)
- The marketing wars between Coca-Cola and PepsiCo continues, with Coca-Cola seemingly getting the upper hand with a 6% increase in sales for the first half of 1994. Two new entrants, Cott Beverages and Snapple Beverage, have complicated the battle.The marketing wars between Coca-Cola and PepsiCo continues, with Coca-Cola seemingly getting...
- Research articles 1994-08-06
- Snapple Enters The Isotonic Arena.(Brief Article)
- Hydro thirst quenchers, developed by New York City-based Triarc Cos.-owned Snapple Natural Beverage Co., are set to launch nationwide within 30 to 45 days. The product replaces last year's Refreshers line that was pulled after taste tests showed the drink to be too sweet. Hydro is...
- Research articles 1999-05-10
- Meal in a bottle - New Product Review - Cadbury Schweppes PLC product introduction - Brief Article
- * Company: Snapple Beverage Group, a unit of Cadbury Schweppes plc
- Research articles 2002-12-01
- The Triarc Beverage Group
- WHITE PLAINS, N.Y. -- The Triarc Beverage Group is launching two new Snapple products. Positioned as a commemorative product heralding the end of the 20th century, Final Fruit Fireworks is a blend of six fruit flavors packaged in a 16-ounce glass bottle depicting a wild New Year's party scene. The...
- Research articles 1999-12-13
- Out of their element
- Triarc Beverages, New York, must be planning to give SoBe a run for its money. The latest Snapple product contains herbs and comes in a cool bottle. (Sound familiar?) The line, called Elements, takes its flavor names from nature's elements: Earth, Sun, Rain and Fire. Each one contains different "wellness"...
- Research articles 1999-06-01
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