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- Brandweek: Meet the New Tribal Mom
- What do mothers want? Today's Gen-Y mom wants connectedness, immediacy, and input, Becky Ebenkamp writes in Brandweek. The martyr-like soccer mom, chained to the wheel of her minivan, has been replaced by a multimedia multitasker who plays WiiFit with her kids, then logs onto Facebook to brag or bitch...
- Blog posts 2008-07-10
Additional Resources
- Allstate Aims Big Kicks at Soccer Moms - Brief Article
- Looking to contemporize a stodgy brand and add relevance to the soccer moms who are among its core customers, Allstate Insurance is leveraging its sponsorship of the upcoming Women's World Cup tourney with a million-dollar kick promotion.
- Research articles 1999-04-19
- 'Security Moms' Not the 'Soccer Moms' of 2004; MMFA Finds Media Unskeptically Promote Security Moms As Pivotal Constituency in 2004
- WASHINGTON, Sept. 28 /U.S. Newswire/ -- In recent weeks, the media have accepted, largely without question, the notion of "security moms" as the constituency in the 2004 presidential election that the candidates must win over in order to prevailWASHINGTON, Sept. 28 /U.S. Newswire/ -- In recent weeks, the media have...
- Research articles 2004-09-28
- Bible Study Moms Are a New Group to Be Reckoned With
- Move over soccer moms, here come the "Bible-study moms." A study commissioned by the Beverly LaHaye Institute--the research arm of Concerned Women for America, or CWA--indicates that 22 percent of women voters "identify themselves as Christian and pro-life and feel the single most important problem in the country is the...
- Research articles 2000-08-28
- FEATURE/Soccer Moms Offered Chance To Win Free Enrollment for Child in "Coolest" Soccer Camp
- RACINE, Wis.--BUSINESS WIRE FEATURES--Oct. 21, 1998--There's no question about it. Soccer fever has spread across America and seems to be contagious, as the United States serves as host of the 1999 Federation Internationale de Football Association Women's World Cup. It's catching! According to the Soccer Industry Council of America, the...
- Research articles 1998-10-21
- Safeway, Soccer Stars Tell Kids To 'Take Five' - Safeway Inc. launches eating right promotion - Brief Article
- Targeting soccer moms and families, Safeway Stores is kicking off a cause-related, soccer-themed national promotion valued at an estimated $15 million in conjunction with the non-profit organization 5 A Day and six produce partners: Fresh Express, Del Monte, Washington Apples, Sunkist, Marzetti and Grimmway.
- Research articles 2001-02-26
- 'Soccer moms' looking good after total makeover.(Auto Friday)
- Byline: Suevon Lee Medill News Service The word "minivan" may have connotations with "soccer mom" and it's supposedly on the way out, but some auto companies are not willing to steer it away just yet. At the 2006 Chicago Auto Show at McCormick Place...
- Research articles 2006-02-10
- Mother's Day Is for Moms, So Pamper Yourself!
- FOSTER CITY, Calif.--BUSINESS WIRE--May 7, 1999-- All year, moms have fed kids, led companies, cooked dinners, driven soccer teams, watched stocks, attended PTA meetings, worked out, and kept up the family's website. This Mother's Day, it's time for moms to curl up with a book for a day...
- Research articles 1999-05-07
- More Information on the 'iPhone Mom'
- TechCrunch submits: By Leena Rao A few months ago, we wrote about mobile ad network Greystripe’s study that placed “iPhone moms” mothers of young children who own iPhones as one of the new and growing mobile advertising demographics on the street. In August, Greystripe claimed that...
- External links 2009-10-26
- Tie-ins: they're all about the booty (Arrgh); This past summer's Disney-fueled pirate craze forces a question: what does a station wagon have to do with the Jolly Roger?(CRM TRENDS AND NEWS ANALYSIS)
- Soccer moms? Maybe. Kid friendly? Sure. But when you think lawless renegade, chances are you don't think Volvo. Surprisingly, a good way to open the viral marketing treasure chest, it turns out, is to pair seeming oddities of pop culture. Soccer moms? Maybe. Kid...
- Research articles 2006-10-01
- Handango predicts 123M smartphones ship this year.(Metrics)
- Based on new statistics that suggest soccer moms and teens are warming to smartphones, Handango Inc. is making seven predictions for the smartphone and mobile content market for 2007. The global content provider with a distribution network of more Based on new statistics...
- Research articles 2007-03-26
- Ready for some futbol
- Conventional wisdom has it that Americans will some day join the rest of humanity and embrace soccer. It's already the official sport of little kids, along with their minivan-propelled moms. Eventually, these little kids will grow up and nudge the USA toward world's most popular sport. That is the...
- Research articles 2005-10-03
- The U.S. Military Will Deploy Angry Soccer Parents in Elite Fighting Force
- The Pentagon, dogged by questions of preparedness in the last few years, has begun to deploy a new elite fighting force consisting entirely of angry soccer parents. The new unit, called the Airborne Soccer Jerks ASJ, is already receiving high marks from military commanders. "These soccer parents will fight...
- Research articles 2001-05-16
- No Spouse, No Kids? That's Your Problem!
- Dear Conscience,I’m the only person in my office without children, and it seems as though I’m always the person asked to travel or stay late. Is this fair?So you’re Joe Single and the soccer moms get to go home at 5:00 while you’re left finishing the TPS reports because watching...
- Blog posts 2007-02-05
- Car Safety Concerns on the Increase with Kickoff of Carpooling Season; National Poll of Moms Reveals Fears about Carpooling, Distractions and Overall Safety of Vehicles
- GARDENA, Calif. -- As the new school year begins, moms are hitting the road more -- navigating busy morning carpools and rushing to afternoon soccer practice. A new national survey sponsored by Nissan North America, Inc. indicates that many mothers are extremely concerned about their children's safety, especially in other...
- Research articles 2004-09-04
- Yoga Mommies and Transfats
- "Yoga Mommies" is marketing slang for those who have and those who wish they had upscale lifestyles in which baby eats, wears, and rides in the best of everything. Yoga Mommies shop at Whole Foods. Do Yoga Mommies grow into Soccer Moms? Supposedly to get a handle on this and...
- Research articles 2006-11-01
- Holiday Inn Checks into Group Travel via Youth Soccer
- ATLANTA--Holiday Inn eyes group travel as the new official hotel for U.S. Youth Soccer, which boasts more than 6,000 leagues nationwide with 3 million-plus players. The hospitality company will provide a dedicated Web site, soccer.holiday-inn.com, linked to youthsoccer.org, to help team managers, moms and dads make travel plans when going...
- Research articles 2000-11-13
- Ads try to help thirtysomethings overcome minivan angst
- NEW YORK -- Every automaker seems to be working a different angle when it comes to selling in the hotly competitive minivan market. Toyota's new Sienna goes with cute and cuddly kids who've helped make their vans kid-friendly. Ford's marketing is all about features for its new Freestar,...
- Research articles 2004-04-12
- The Sacramento Bee, Calif., Auto Review Column.
- By Mark Glover, The Sacramento Bee, Calif. Knight Ridder/Tribune Business News Aug. 8--Nissan's Quest, formerly a mini-minivan that even some soccer moms considered too dainty to handle their chores, has been resurrected as a large work of rolling modern art. ...
- Research articles 2003-08-08
- Volvo Is Dying for More than Just Safety
- Speed, performance, efficiency -- that's what people want in a new car. Volvo, however, isn't really known for any of that, and the company is concerned that its reputation for safety is bogging down sales. To keep the brand from becoming inextricably associated with soccer moms, they're looking for a...
- Blog posts 2007-03-22
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