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- 8 Tools For Online Reputation Management
- Managing your online reputation has become a must. It is absolutely unthinkable for anyone who wants to make a professional appointment to leave a dodgy photograph on his facebook profile since there are many chances that the person with whom he is about to have an appointment has...
- Blog posts 2009-03-24
- 7 Reasons Why Executives Love Social Media
- It seems executives fall into one of 2 categories: those who love social media (née Web 2.0) and those who hate it. To many corporates, social media is fascinating, but to others it's a no go area for serious brands. This first of two articles is dedicated to the devotees of social media. ...
- Blog posts 2009-04-02
- 7 Reasons Why Executives Hate Social Media
- In a previous article about social media, I described the 7 reasons why managers love social media. This instalment focuses on the flip-side of corporate social media perception: "online conversations could be dangerous, we'll lose control of the brand": social media is about clients, employees or members of your eco-system talking to...
- Blog posts 2009-04-14
- Tara Hunt: The Whuffie Factor
- [caption id="" align="alignright" width="200" caption="Tara Hunt"][/caption] Tara Hunt is a name that means a lot to Social Media experts but enterprise marketers should be familiar with her earlier attempts at promoting a new form of marketing philosophy entitled Pinko Marketing, the aim of which was to prolong...
- Blog posts 2009-04-29
- Bob Pearson: Social Media Not Just For Geeks
- Bob Pearson, has just been appointed President of the newly rebranded Social Media Business Council (SMBC, of which I am also a member) after a successful stint as Vice President, Communities and Conversations at Dell. I met with him to ask few questions on how he will use the experience he...
- Blog posts 2009-07-02
- Five Tips for B2B Social Media Marketing
- Business brands using social media are starting to see the benefits. But are there any best practices they can use? Guessing that the average businessperson may not know where to start, George Krautzel and Bill Conn from online agency Toolbox.com have issued a whitepaper on that subject. Here are some ideas: ...
- Blog posts 2009-09-23
- Selling Corporate Blogging: Keep Quiet on ROI
- Getting the buy-in for a social media initiative, such as corporate blogging often requires some solid ROI calculation. Often, budget managers won't see the value of it, because it doesn't have an obvious link to a revenue stream. It's uncommon for any commercial project to be given the green light without translating the effort...
- Blog posts 2009-10-12
- Chip Conley: When Social Media Branding Goes Bad
- The story about hotelier Chip Conley posting pictures of himself stripped to the waist, previously published on Bnet raises some interesting questions on how personal your online presence should be, if you are associated with a corporate brand. Much as I love social media and the power it gives to...
- Blog posts 2009-11-30
Additional Resources
- Joe Bloggs Still Puzzled Over Blogs
- It's easy to forget, when you are caught up in the leading edge of social networking, that not everyone is on the same page as you. The realisation came to me recently, while attending an event held by the Confederation of French Industry Medef -- the equivalent to CBI. I was...
- Blog posts 2009-10-06
- 10 Steps for Improving Your SEO
- Search Engine Optimisation has become the marketing manager's obsession as more marketing collatoral is published on the Web. The vast majority of Web users reach the information they want through a search engine and many only read the first few results, so it's vital that your entry is the one...
- Blog posts 2009-07-20
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