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• Vevo's Caraeff: 'We Have To Establish Credibility'

  PaidContent - 2009-12-14

  The glitzy opening at a trendy club in Tribeca—followed by a crashing site when millions of would-be music video viewers tried to sign on and a night of instant scaling—was just the beginning for Vevo. But CEO Rio Caereff is careful not to jump too many chapters ahead when...

  Tags: YouTube Inc., Video, Vevo, Music Video, Corporate Communications, Marketing, Entertainment, Music, Social Media, Companies, EMI, Google, YouTube, Sony, Vivendi, Universal Music Group, Staci D. Kramer

• YouTube Tests Ad-Skipping Feature As A New Form Of Engagement

  PaidContent - 2009-11-11

  YouTube is testing “skippable” pre-roll ads on a select group of its content partners’ videos, as it tries to determine what sort of spots are engaging to viewers and what turns them off, Mediapost reports. The ads will appear on the clips of partners who have chosen to participate...

  Tags: Google Inc., Advertisement, YouTube Inc., Video, Advertising, Social Media, Companies, Google, YouTube, David Kaplan

• WPP's Sir Martin To Olympic Committee: Embrace YouTube Or Lose Your Audience

  PaidContent - 2009-10-06

  With the 2016 Olympic Games all squared away and set for Rio de Janeiro, members of the International Olympic Committee could get down to more serious business—such as how to handle the issue of online video. WPP Group CEO Sir Martin Sorrell had some very simple ideas for the...

  Tags: International Olympic Committee, YouTube Inc., WPP, Asset Management, Corporate Communications, Web Site Development, Operational Planning, Business Operations, Marketing, Internet, Advertising, Entertainment, Sports, Digital Olympics, Media & Publishing, TV, Social Media, Video, Companies, Countries, Europe, David Kaplan

• Report: Warner, YouTube Reach A Deal?With Talks For Vevo, Too

  PaidContent - 2009-09-25

  Warner Music Group (NYSE: WMG) and YouTube have finally negotiated a deal that will bring music videos from artists like Madonna and U2 back to the video site, AdAge is reporting. Warner pulled all of its artists clips from YouTube in December, after the two companies could not agree...

  Tags: Advertisement, YouTube Inc., Warner Music Group Corp., Music Video, Sales Strategy, Corporate Communications, Sales Force Management, Sales, Marketing, Entertainment, Music, Social Media, Video, Companies, Google, YouTube, Tameka Kee

• YouTube Tests New Recommendation Systems To Get Vistors To Watch More Clips

  PaidContent - 2009-08-20

  Google (NSDQ: GOOG) continues to strike deals to up the amount of professional and long-form content on YouTube, but it’s simultaneously pursuing a more straightforward strategy in order to get more money from the site: It’s trying to get YouTube visitors to watch more of the content that’s already...

  Tags: YouTube Inc., Corporate Communications, Marketing, Social Media, Video, Companies, Google, YouTube, Joseph Tartakoff

• YouTube's Hurley Bankrolling US F1; Plans Video Content, Social Media

  PaidContent - 2009-08-20

  His video site may not yet be as profitable as hoped, but YouTube co-founder and CEO Chad Hurley’s a wealthy young man in need of an outlet. He has becoming the “primary investor” for US F1, the motorsports team debuting in next year’s season.Hurley, who recently met Formula One...

  Tags: Team, Social Media, YouTube Inc., Video, F1, Obviously Video, Team Management, Management, Entertainment, Sports, Companies, Google, YouTube, Robert Andrews

• YouTube Jumps Into The Local News Business?What It Means For Broadcasters

  PaidContent - 2009-08-03

  Although their plight hasn't gotten as much attention as that of local newspapers, local broadcasters have also been hurting lately as small department-store chains and auto dealers have gone out of business and taken their ad dollars with them. Now, they're getting hit from another side: YouTube's News Near...

  Tags: YouTube Inc., Video, Broadcaster, Corporate Communications, Marketing, Advertising, Local, Media & Publishing, TV, Broadcast, Social Media, News Sharing, Companies, Google, YouTube, David Kaplan, Google Inc., Microsoft Corp.

• Foreign Media Banned in Iran so Twitter and YouTube Rock On

  BNET - 2009-06-16

  News coverage of the situation in Tehran and other Iranian cities today has reverted back to the early stages of the rebellion last Saturday, i.e., once again we have to get most of our news from social media. The reason is that the Iranian government has today banned foreign media...

  Tags: Media, Social Media, YouTube Inc., Twitter, Iran, David Weir

• Maybe You Can Quit Your Day Job By Making YouTube Videos

  Content Next - 2008-12-11

  Or in YouTube producer Michael Buckley's case, you can quit your day job and get a dream job. Buckley quit his job as a music promoter after earning $100,000 from YouTube ads on his a thrice-a-week giddy celebrity rant What The Buck?, he tells NYT. Since he first started...

  Tags: Job, Advertisement, YouTube Video, YouTube Inc., Video, Corporate Communications, Marketing, Advertising, Broadband, Companies, Google, YouTube, Entertainment, Media, TV, Cable & Telecom, Social Media, Video Sharing, David Kaplan, Google Inc., comScore Inc.

• Broadband Content Bits: Universal/Meebo; Crackle's New Shows; YouTube Live Stats; XFire's JV with H3

  Content Next - 2008-11-25

  -- Universal seeds Meebo with content: Social communications company Meebo will feature videos from Universal Music Group artists like The Killers and Kanye West on its site and in its MediaBar ad platform. As part of the promotion, UMG will embed Meebo's IM and chat rooms into a number...

  Tags: Xfire, Broadband, YouTube Inc., Cable Network, Series, Cable, Corporate Communications, Tv & Home Theater, Network Technology, Telecommunications, Personal Technology, Marketing, Networking, Companies, Google, YouTube, Sony, Viacom, MTVN, Entertainment, Gaming, Music, Social Media, Community, Video Sharing, Tameka Kee, Akamai Technologies Inc., VIA Technologies Inc., Viacom Inc.