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- Do It Yourself Social Media Marketing: A Stepforth Whitepaper
- Social media marketing is a method of promoting your brand (be it yourself, a product, a service, or company) by strategically making your presence known across various social media networks (such as Digg, Reddit, StumbleUpon, Myspace, etc.) This may seem overly elementary but "Making yourself known" is the kicker because...
- White papers 2007-06-27
Additional Resources
- Mashable's Guide to Jobs in Social Media Marketing
- If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
- News items 2009-12-02
- Mashable's Guide to Jobs in Social Media & Marketing
- If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
- News items 2009-10-22
- 5 Reminders On Social Media Marketing For Products Not Services
- Let's just pause the social media bandwagon, just for a moment, to reflect on some important differences between products and services. And suggest that what works for a lot of one-person expert businesses might not work for mainstream product businesses. Particularly with social media. Think it through, don't entirely forget...
- White papers 2009-07-31
- 5 Tips For Managing Social Media Marketing Expectations
- You may not know it, but if you're taking a stab at social media marketing and you're doing it on a whim, then you're setting yourself up for failure. As with any other business tactic, you need to have a clear plan and manage expectations. The five tips given in...
- White papers 2009-07-27
- The Ten Step Social Media Marketing Checklist | BTalk Australia
- [podcast] Ross Kimbarovsky, co-founder of crowdSPRING takes us through the 10 things you need to know about social media marketing. by Phil Dobbie
- Blog posts 2009-11-19
- Mashable's Weekly Internet and Social Media Events Guide
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section. Is your event not on this list? Contact us and let's establish a media partnership. Mashable's Weekly Social...
- News items 2009-08-24
- Mashable's Weekly Guide to Social Media Conferences and Events
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-10-19
- Mashable's Weekly Guide to Events in Social Media
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-10-26
- Mashable's Weekly Conference Guide to Everything Social Media
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-11-02
- Mashable's Guide to Social Media & Web Marketing Jobs
- If you're seeking a job in social media, we'd like to help out. For starters, Mashable's Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on...
- News items 2009-11-25
- Best of 2008: Social Media Optimization, Part 6
- How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final...
- News items 2009-10-18
- Mashable's Social Media Guide for Small Businesses
- Over the past year, Mashable has written extensively on the value of social media to small businesses. We have also contributed regularly on this topic to the American Express Open Forum . From the fundamentals of Twitter branding, to the importance of blogging, to getting work...
- News items 2009-12-04
- Social Media Snake Oil And The Elusive ROI
- Most companies and brands won't have any level of satisfaction from Social Media Marketing unless we - as the collective practitioners - can communicate and demonstrate a high level of ROI and value. Most modern marketing agencies have to come to this realization. One of...
- News items 2009-12-07
- The Viral Garden's Top 25 Marketing & Social Media Blogs - Week 142
- Here's the standings for Week 142:1 - Duct Tape Marketing - 132,000 No Change(LW - 1)2 - Church of the Customer - 121,000 No Change(LW - 2)3 - CopyBlogger - 67,265 (+8,526)(LW - 3)4 - Web Strategy by Jeremiah - 37,257 (+13,817)(LW - 4)5 - Chris Brogan - 26,427 (+3,306)(LW...
- News items 2009-08-19
- Industry Moves: National Geographic Gets A VP Of Social Media
- Funny how traditional media companies have begun to acknowledge social media expertise as a valuable skill ... National Geographic has brought in Robert Michael Murray as its first VP of social media. Murray will develop a complete social media strategy for NationalGeographic.com, including reader outreach and content syndication. This...
- External links 2009-08-10
- Five Tips for B2B Social Media Marketing
- Business brands using social media are starting to see the benefits. But are there any best practices they can use? Guessing that the average businessperson may not know where to start, George Krautzel and Bill Conn from online agency Toolbox.com have issued a whitepaper on that subject. Here are some ideas: ...
- Blog posts 2009-09-23
- Social Media - If You Build It, Will They Come
- Social networking, widgets, video sharing, and user generated content are incredibly effective in expanding audience engagement. However, social media marketing must be engaged fully to experience full results. Creating and deploying social media without a concerted commitment to making the community thrive is an exercise in futility. This paper explains...
- White papers 2008-01-01
- BuzzLogic and KDPaine & Partners Team Up to Deliver Greater Accuracy, More Depth, to Social Media Measurement
- KDPaine & Partners, the Berlin, NH-based leader in public relations measurement, has partnered with BuzzLogic, a company empowering marketers to grow their businesses through influential social media, to provide tonality and sentiment scoring capabilities to BuzzLogic's social media marketing platform. Under the terms of the deal, BuzzLogic customers can leverage...
- Research articles 2007-12-06
- Groundswell Author: Wal-Mart's Ahead of the Pack on Social Media
- Groundswell Author: Wal-Mart's Ahead of the Pack on Social MediaRE: Groundswell Author: Wal-Mart's Ahead of the Pack on Social MediaIn my experiences in working with the W-M team in Bentonville and spending a great deal of time there, my observation is they are all talk no action. Drive around...
- Discussion threads 2008-10-24
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