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23 Resources for

social media

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Monetizing social media: Still an Uphill Climb; Some Friends May Be Worthless: News Corp. confirmed what had been reported for weeks: Fox Interactive revenue isn't going to hit its targets. The problem: Social networking is still very hard to monetize. Does inventory matter when you can't sell it? Peter Chernin, News Corp.'s operating chief, delivered his state of MySpace...; Tags: Social Media, MySpace, Larry Dignan; Blog posts 2008-05-08
Learn About Web 2.0 Through Sarah Lacy: Sarah Lacy of BusinessWeek.com caused quite a stir a few weeks ago when she conducted an on-stage interview of Facebook CEO Mark Zuckerberg at SXSW and asked a lot of off-the-wall questions that the tech-heavy audience thought was disrespectful and irrelevant. They were posting their thoughts from the auditorium on...; Tags: Web, Jon Greer, Sarah Lacy, public relations, Web 2.0; Blog posts 2008-05-07
How social media Enables Business | Useful Commute Podcast: In this podcast, social media expert and LinkedIn community evangelist Mario Sundar discusses what sites are getting the most buzz and how companies can use social networking sites -- such as Facebook, LinkedIn, and Twitter -- to connect with their customer base. For more ways companies can use social networking:...; Tags: Podcasts, BNET staff, social networking, social media; Blog posts 2008-04-21
Make Room in the C-Suite for the "Chief Blogger": A bad idea whose time has come: Kodak has named a "Chief Blogger" whose job is to "provide daily oversight and creative guidance for Kodak's two blogs – 'A Thousand Words' and 'A ...; Tags: Jon Greer, Jenny, Eastman Kodak Co., social media, Chief Blogger, blogging; Blog posts 2008-04-04
Mixi IP Fight: Who Owns social media Content?: Over the past week, a battle has been raging inside Mixi, Japan's giant social networking site (SNS), over who controls the intellectual property rights of its user-generated content. Mixi has over 13 million users who post on everything from shopping tips and relationship advice to political discussions...; Tags: Social networking, Intellectual property, Investment, social media, David Weir, Mixi IP; Blog posts 2008-03-12

The Five Most-visited Websites: Thanks to the data-crunching power of sites like compete.com and Alexa, we're able to size up the real traffic count of various domains on the web. Keeping a radar on these stats is important -- not only in recognizing current opportunities, but also future trends. The top sites, as reported...; Tags: SEARCH, Jonathan Haeber, MySpace, Google Inc., social media; Blog posts 2008-03-06
Should You Start Issuing social media Releases?: The Social Media Release is a new press release template that attempts to provide bloggers and other Internet media with news release information in a completely new format. There's a lot of talk about this subject in PR 2.0 circles, and you can get in on some...; Tags: Jon Greer, social media, social media release, Social Media Release; Blog posts 2008-02-29
social media: This presentation explains social media.; Tags: social media, marketing; Presentations 2007-01-01
The social media Release Is Still A Work In Progress: Last week, we started the conversation about the Social Media Release, a new-fangled form of press release that is supposedly more effective for bloggers and other Internet users than the current model. Today was the audio seminar sponsored by Vocus on the subject, featuring Thom Brodeur from...; Tags: Jon Greer, SMR, social media, Social Media Release; Blog posts 2008-03-04
Should You Start Issuing social media Releases?: Should You Start Issuing Social Media Releases?Nothing but a cheap PR stunt by SHIFTI have never had a reporter, blogger, or Facebook user request one of these. It's a cheap PR stunt concocted by SHIFT Communications. There is no demand for this, and it makes the whole profession look like...; Tags: Public relations, Social Media Release, Start Issuing Social Media Releases, cheap PR stunt, traditional release, social media, PR Stunt; Discussion threads 2008-02-29
The social media Release Is Still A Work In Progress: The Social Media Release Is Still A Work In ProgressAgreed...but the benefit of the SMR for me is the way that it enables distribution of the elements of the story rather than a story "block". A traditional press release is split up into its elements according to the editorial decisions...; Tags: social media, Social Media Release, SMR, Work-in-Progress; Discussion threads 2008-03-05
The Cautionary Tale of GMnext: General Motors has enough problems that it didn't need another one. But in an effort to do something good -- jump into the social media world with its ambitious GMnext site -- it created some new problems for itself. The story is a cautionary tale for marketers seeking to harness...; Tags: Jon Greer, General Motors Corp., social media, GMnext; Blog posts 2008-02-20
5 Landmines Of social media Advertising: Learn from some of the past mistakes Proctor & Gamble (P&G) and Vodafone have committed with social media advertising. Unlike in traditional advertising, the company is no longer in full control of the campaign. Giving the consumer the role of content creator means that it's hard to control what's being...; Tags: social media, online advertising, advertisement, social networking, brand, marketing, network; White papers 2008-01-22
Do It Yourself social media Marketing: A Stepforth Whitepaper: Social media marketing is a method of promoting your brand (be it yourself, a product, a service, or company) by strategically making your presence known across various social media networks (such as Digg, Reddit, StumbleUpon, Myspace, etc.) This may seem overly elementary but "Making yourself known" is the kicker because...; Tags: social media, brand; White papers 2007-06-27
Using Facebook to Do PR: I'm spending more and more time on Facebook. It's an amazing social media phenomenon. First and foremost is the fact that everyone (or virtually everyone) is on Facebook under their real identity. So you have some idea of who you are dealing with. Secondly, it's an incredibly dynamic and rich...; Tags: Jon Greer, SHIFT Communications, Facebook, public relations; Blog posts 2008-02-01
Can You Put Limits on social media Coverage?: Can You Put Limits on Social Media Coverage?twitterDo you think they have any idea about Twitter??Right!That too. It's just the whole world of always-on digital communications.; Tags: Social Media Coverage, social media; Discussion threads 2008-01-12
Can You Put Limits on social media Coverage?: One of the most intriguing and disruptive elements of the social media revolution is that the creation of social media can happen anywhere, at anytime. For instance, I recently researched, wrote and published a Catching Flack post while riding in the back seat of a taxi headed to San...; Tags: Blogging, Jon Greer, social media, NCAA, blog; Blog posts 2008-01-11
Cracking The social media Nut Takes Nous: This paper explains what a social network can do for your brand and how it can be best utilised? Where consumers go, advertisers soon follow. And so it is with social networks and other online social media. What's surprising is that advertisers and their marketing partners are asking all the...; Tags: Network, Social Media, iMedia Communications, Social Networking, Online Communications, Marketing, Advertising & Promotion; White papers 2007-12-04
Why You Still Have to Respect Old Media: To judge by the amount of interest PR people have in social media and new communications technologies, you'd think that these forms of mass communication had completely overtaken traditional media as the dominant way that most people get their news, information and entertainment. It just isn't so....; Tags: Advertising & Promotion, Public relations, Jon Greer, social media, media, traditional media, social media relation; Blog posts 2007-11-21
Why Some Business Blogs Don't Work: As we noted over at Catching Flack, blogging is not for every company -- but for businesses with strong internal communication that are prepared to truly listen to customers, blogs can be great marketing assets. If you're wrestling with the idea of getting one off the ground, you may want to check out Marketing Prof's...; Tags: Lori Deschene, blogging, social media, blog, marketing; Blog posts 2007-10-10