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9 Resources for

social networking and sean silverthorne

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Reinventing Airlines With Onboard Social Networks: Harvard Business Review editor Thomas Stewart says its clear the airline industry has declared war on its customers. How else to explain American Airlines charging passengers for checked luggage, starting with $15 for the first piece -- even if it's just a briefcase. Stewart wonders why American...; Tags: Sean Silverthorne, social networking, network, Thomas Stewart, Jarvis; Blog posts 2008-05-30
Kickstarting Your Corporate Social Revolution: Every revolution needs a revolutionary. Have you identified the Mohandas Gandhi, Nelson Mandela, or Che Guevara who is going to lead your corporate social revolution? This is the effort to forge new, interactive engagements with both your customers and employees using social technologies such as blogs,...; Tags: Blogging, Sean Silverthorne, Charlene Li, strategy; Blog posts 2008-03-25
Does Social Networking Destroy Brands?: In the Time Before the Internet, brands were essential for companies to communicate messages about their products to consumers. At a glance, you could tell The Marlboro Man was a heck of a guy, virile, in command, who stood tall in the saddle. If you smoked his...; Tags: Branding, social networking, Sean Silverthorne, brand, Umair Hague, Marlboro; Blog posts 2008-02-26
The New eBay headed in the Wrong Direction?: Incoming eBay CEO John Donahoe is taking the mega online auctioneer in the absolute wrong direction with his recent moves to "muffle" buyer ratings, raise fees on small sellers while offering discounts to power vendors, and emphasizing fixed-price products at eBay Express, says Harvard Online blogger John Sviokla. What...; Tags: Sean Silverthorne, eBay Inc., John Donahoe; Blog posts 2008-02-20
The Biggest Management Challenges in 2008: Seven years into the 21st century the world of business and management is certainly going through, if not revolution, at least evolution on a speedy scale. Traditional business models are getting turned on their heads (Anyone seen Google's share price lately?), resources and markets are available on...; Tags: Strategy, Sean Silverthorne, network; Blog posts 2007-12-17

Facebook Loses Face (and Customers) with 'Beacon': Sometimes social networking gets a little too social. Just ask Facebook CEO Mark Zuckerberg, who this week penned a very public mea culpa for introducing a new "feature" called Beacon that divulged Facebook users' shopping habits to people in their networks. Facebook and other innovators...; Tags: Sean Silverthorne, Facebook, social networking; Blog posts 2007-12-07
Should Your Business be on the Web?: Ludicrous question, right? But you youngsters gather round, because us old 'uns with a few gray hairs recall that precise question being subject of hot debate about a dozen years ago, when there actually was a "browser war" and we all wondered if Alta Vista would ever...; Tags: Sean Silverthorne, Web, Facebook, social networking, network; Blog posts 2007-11-14
Social Networks in Business: A Contrarian View: I recently blogged on support for the idea that social networking sites -- or similar technology -- can create business value by promoting knowledge sharing and innovation within and between organizations. It's an idea that seems to be rolling down hill with some force, and you can be sure Google's...; Tags: Strategy, Sean Silverthorne, network, social networking; Blog posts 2007-11-01
Facebook in Pinstripes: Forget Microsoft Office and Excel. Your next powerful business tool could be Facebook. In a post earlier this month, Andy McAfee, a Harvard Business School professor and an expert on Web 2.0 technologies and their applications in business, argues that social networking software brings certain types of...; Tags: Social networking, Sean Silverthorne, weak ty, Facebook; Blog posts 2007-10-26