Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Lessons in Effective Persuasion and "Social Proof"
- Lessons in Effective Persuasion and "Social Proof"social proofPersuasion is a fascinating area of research, and one easily confounded. Specifically, attributing causality to one factor when other factors may be confounding the results. In the case given for evidence of social proof, the key is in the interpretation of the "cause"...
- Discussion threads 2008-06-20
Additional Resources
- Lessons in Effective Persuasion and "Social Proof"
- The Find: It's not news that popularity breeds popularity and people follow the herd, but social psychology research points out that this principle, known as "social proof," can radically improve results and is often underutilized. The Source: An experiment on hotel guests towel recycling habits related in...
- Blog posts 2008-06-18
- The Social Media Marketing List: 45 things you should be doing but probably aren't
- When discussing social media marketing, lots of folks, including me, say things like 'be authentic' and wave our hands around. That makes you want to kick me in the coccyx, I'm sure. So, here's a list of 45 specific things you should be doing. ...
- News items 2009-12-09
- How to Use Herd Behavior to Get Others to Follow (the Funny Guy Dancing Post)
- You walk down the street and you see a man staring up at the sky. "This guy forgot his meds," you think. Walk down the street and see three or four people staring up at the sky, and suddenly you find yourself stopping and staring, too. Are you nuts? Psychologists...
- Blog posts 2009-06-10
- Secure Implementation Experiments: Do Strategy-Proof Mechanisms Really Work?
- Strategy-proofness, requiring that truth-telling is a dominant strategy, is a standard concept used in social choice theory. In particular, announcing one's true preference may not be a unique dominant strategy, and almost all strategy-proof mechanisms have a continuum of Nash equilibria. For only a subset of strategy-proof mechanisms do the...
- White papers 2003-04-01
- Social media still misunderstood by brands
- Big Australian brands are investing time in social media but are not quite following through with what is needed in an ongoing capacity, according to a report from Burson-Marsteller. According to the PR firm 40% of the companies surveyed have at least one Twitter account, but 44% of these Twitter...
- News items 2009-11-29
- Secure Implementation: Strategy-Proof Mechanisms Reconsidered
- Strategy-proofness, requiring that truth-telling is a dominant strategy, is a standard concept in social choice theory. However, the concept of strategy-proofness has serious drawbacks. First, announcing one's true preference may not be a unique dominant strategy, and using the wrong dominant strategy may lead to the wrong outcome. Second, almost...
- White papers 2003-09-01
- Five Rules for Great Referrals
- This is the post you've been waiting for. Here are the five rules for getting referrals that generate sales: Rule #1: Earn trust first. Before asking for a referral, you must establish in the referrer's mind, that you can be fully trusted. To earn that...
- Blog posts 2007-09-06
- Zensify Combines News Visualization and Social Media on iPhone
- When it comes to mobile applications that consumers consistently use, news apps lead the pack in app retention . This makes sense because finding out what's going on in the world is one of the most common ways people use their mobile devices. There are a...
- News items 2009-10-15
- AAFES testing need for Social Security numbers on checks - Army and Air Force Exchange Service initiate check-acceptance programme - Brief Article
- DALLAS -- With the issue of personal privacy of the utmost importance, putting Social Security numbers on checks is fast becoming a major concern among shoppers. Army and Air Force Exchange Service customers are no different. They're concerned the use of Social Security numbers on checks is an open...
- Research articles 2001-05-01
- 5 Tips For Managing Social Media Marketing Expectations
- You may not know it, but if you're taking a stab at social media marketing and you're doing it on a whim, then you're setting yourself up for failure. As with any other business tactic, you need to have a clear plan and manage expectations. The five tips given in...
- White papers 2009-07-27
- How to Rewrite an Elevator Pitch (Pt. 3)
- I just checked the comments to the "How to Write an Elevator Pitch (Pt. 1)" and discovered that a reader (named "bnetgeo") posted a comment that contained an elevator pitch that I think is much better than my rewrite. Here it is, with my annotations: ...
- Blog posts 2008-08-06
- Cheesy party girl was a ticking social timebomb; Abigail's Party REWIND Proof telly isn't as good as it was
- "TONE? A little cheesy-pineapple one?" Never has such a seemingly innocent question become such a cult statement. But then, only in Abigail's Party, Mike Leigh's classic observation of social climbing at its most excruciating, could it have been quite so memorable. Now, along with dozens of other...
- Research articles 2008-10-11
- Microsoft Research: A Look at the Intriguing Social Desktop Prototype
- TechCrunch submits: By Robin Wauters Late last week, Microsoft Research shared a couple of things about Social Desktop, a prototype of which they are debuting at TechFest 2009 in a couple of days along with dozens of other things. From the looks of it, this will be...
- External links 2009-02-23
- Softer than Strauss. (Bavarian Christian Social Union leader Edmund Stoiber is considered a possible successor to German chancellor Helmut Kohl)(Brief Article)
- MUNICH IT IS harder for a Bavarian than for other Germans to become chancellor," allows Edmund Stoiber, stoically. Bavaria's premier thinks he has the proof. He ran Franz Josef Strauss's campaign for the chancellorship in 1980, and was dumbfounded when his boss lost. Mr Stoiber...
- Research articles 1996-04-20
- How To Know When to Close.
- In past posts, I've ragged on trick closes, and gotten serious guff from hucksters who depend on them. I'm still convinced that manipulative closing is a recipe for miserable customers and that instead it's smarter to set up the conditions for a natural, painless close. Here's how.Dr. Robert...
- Blog posts 2007-06-06
- How to Become a Better Persuader: Six Principles to Follow
- The phrase "always be closing" doesn't just resonate with salespeople. Effective leaders also need to have that "closing" skill -- the ability to sell other people on ideas. As former Chrysler chairman Lee Iacocca said, "You can have brilliant ideas, but if you can't get them across, your ideas won't...
- Blog posts 2007-12-06
- Persuasion: How To Get A "Yes"
- The article discloses that research shows that the humans have a nearly obsessive desire to be and appear consistent. Once one has made a decision or taken a stand, he feels pressure to act in ways consistent with that commitment. The decision is made; he does not have to think...
- White papers 2003-01-01
- More Lessons in Persuasion: Using "the Power of Because"
- The Find: Giving a reason, any reason, may help you persuade others to do as you ask. The Source: More tips on polishing your persuasion skills from the authors of Yes! 50 Scientifically Proven Ways to be Persuasive as related by the blog, Marginal Revolution ...
- Blog posts 2008-07-07
- Why We're All to Blame for the Bubble
- Â Let the witch-hunt begin! The meltdown of the markets and financial systems in the last few weeks has led to the inevitable soul-searching. Last Sunday's papers were full of articles looking for the villains in this crisis -- Alan Greenspan and Gordon Brown were at the...
- Blog posts 2008-10-16
- << Previous
- page 1 of 1
- Next >>
Presented by American Express