Yes, Companies Should Participate In The Social WorldRE: Yes, Companies Should Participate In The Social WorldI don't want to steal Bernoff's thunder; if you click through to his post he has some concrete examples and also addresses the authenticity question you raise.SeanWhat kind of business objectives?I'm curious as to how...
It's clear that companies can't control what is said about them in the social world. Blogs, consumer ratings, Facebook movements, all create pools of consumer opinion about the products and services we sell. So what is the strategic call for corporate leaders? Can you afford to play...
Patches and mods are nothing new to the PC crowd. For almost as long as there's been software there've been updated releases, courtesy patches, and fan-made mods. But in our increasingly connected, digital social world the process is taking a unique path on console system and changing the way we...
State of Play explores the tangled relations among three of the most powerful institutions working in today's complex social world--politics, law enforcement, and the media. Set in contemporary Britain, Paul Abbott's richly textured and tautly plot State of Play explores the tangled relations among...
Do you find Facebook a helpful tool for maintaining and growing business contacts, or are you contemplating what Harvard Online editor Paul Michelman is about to do: "Defriend" all his business contacts. As a business tool, says Michelman, Facebook is not working, and it's...
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