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- The Future of Operations Research
- How one prominent academic, UC Berkeley's Lee W. Schruben, sees the evolution of operations research in the business world. BNET: What are the big unsolved problems for OR in practice today? Schruben: We have to realize that what we’re actually doing...
- Articles 2008-02-13
- Key Terms and Players of Operations Research
- More and more companies are turning to data analysts and mathematical engineers to solve key business problems. Here’s a guide to the key players and the basic lexicon of their craft — operations research. Key Players Oracle: Oracle is one...
- Articles 2008-02-13
- Improving Telephone Selling Techniques
- A telephone can be a powerful sales tool in the right hands. It can be used to generate leads, qualify prospects, and support the field sales force. To be effective, it’s essential to prepare for the call, target the right prospects, and plan a structured but flexible script. What...
- Articles 2007-11-21
- Crafting a Product Public Relations Campaign
- Public relations is often used to promote new products, and you can use public relations to support various sales and marketing objectives. Whatever your goals, there are many ways you can enhance product public relations using a variety of media.What You Need to KnowWhen should I hold a press conference?...
- Articles 2007-07-09
- CRM: "Pre-CRM" Testing Techniques - Determining the Potential for Marketing ROI
- CRM can generate increased profitability for one's business in two ways: reducing costs, usually in the call center or distribution system operational CRM; and increasing customer value LifeTime Value through marketing analytical CRM. It's possible to determine in advance whether one's "Customer marketing side" CRM initiative has the potential to...
- White papers 2006-09-22
- The Future of BPM
- The starting point is to recognize that the graphical notation for process modelling known as BPMN is on the way to universal adoption. BPMN is generic enough to cater not only to BPM techniques for business automation, but also to more longstanding workflow techniques for the support of processes in...
- White papers 2006-05-11
- A Decision-Tree-Based Alarming System For The Validation Of National Genetic Evaluations
- The aim of this paper was to explore possibilities to build an alarming system based on the results of the application of data mining techniques in genetic evaluations of dairy cattle, in order to assess and assure data quality. The technique used combined data mining using classification and decision-tree algorithms,...
- White papers 2006-01-09
- Consumer Privacy and an Effective CRM Strategy
- The digital networked economy brings a new paradigm of information flow and interactivity to business and consumers. Yet people are opting out of unsolicited telemarketing call lists, and they are growing more wary of the possibilities of privacy infringement. What's wrong? In some ways, business and other data-handling institutions have...
- White papers 2005-12-12
- Techniques For Warehousing Of Sample Data
- We consider the problem of maintaining a warehouse of sampled data that "Shadows" a full-scale data warehouse, in order to support quick approximate analytics and metadata discovery. The full-scale warehouse comprises many "Data sets," where a data set is a bag of values; the data sets can vary enormously in...
- White papers 2005-11-03
- Improving MDD Productivity With Software Factories
- Productivity improvement is a main issue in the context of large-scale developments, where produced software needs to meet quality criteria, both on budget and schedule. This paper explains the introduction of the software factories technique to automate and improve production of complex software systems in the context of Model-Driven Development...
- White papers 2005-10-10
- Using Data Mining Technology to Identify and Prioritize Emerging Opportunities for Mortgage Lending
- To compete successfully amid new technologies and regulations, lenders will need to utilize data mining techniques to develop powerful models that can identify undertapped markets with the most potential. This paper illustrates how to gather and preprocess the requisite data for such a project and to develop and assess alternative...
- White papers 2005-06-28
- Mapping the Induction of Magnetic Field Around an Applicator for Dermato Magnetotherapy, Using the Magnetic Resonance Method
- The paper deals with measuring magnetic induction by imaging techniques based on magnetic resonance MR and describe experimental results of mapping the magnetic induction of a dermatological applicator for magnetotherapy performed by MR imaging techniques. The results are compared with theoretical calculation and with measurement carried out with an ordinary...
- White papers 2005-06-20
- Supply Chain Simulation Tools And Techniques: A Survey
- The main contribution of this paper is twofold: it surveys different types of simulation for supply chain management; and it discusses several methodological issues. These different types of simulation are spreadsheet simulation, system dynamics, discrete-event simulation and business games. Which simulation type should be applied, depends on the type of...
- White papers 2005-03-04
- Data Mining as a Technique for Knowledge Management in Business Process Redesign
- Business Process Redesign BPR is undertaken to achieve order-of-magnitude improvements over ?Old? form of the organisation. Practitioners in the academia and business world have developed a number of methodologies to support this competitive restructuring that forms the current focus of concern, many of which have not been successful. This paper...
- White papers 2005-01-31
- Anisotropic Interpolation of DT-MRI
- Diffusion tensor MRI (DT-MRI) is an image modality that is gaining clinical importance. After some preliminaries that describe the fundamentals of this imaging modality, they present a new technique to interpolate the diffusion tensor field, preserving boundaries and the constraint of positive-semi definiteness. Their approach is based on the use...
- White papers 2004-09-01
- A Modest But Practical Software Process Modeling Technique For Software Process Improvement
- One of the main problems with software engineering is due to the difficulties in evaluating and improving the software processes, especially in the light of the fact that reuse depends on a process which supports it. Generally used approaches to the evaluation and improvement of software processes are based on...
- White papers 2004-08-12
- Strategic Customer Relationship Management
- Cultivating customer loyalty and boosting revenue are challenging in any economic environment. But the trend in past years away from on-site wagering on horse racing and toward off-track betting has added a new dimension to the problem. The Customer Relationship Management CRM techniques that used to lead the race just...
- White papers 2004-08-01
- Enterprise Business Intelligence ROI
- Return on investment ROI analysis of business intelligence BI can be a useful technique for evaluating alternatives, but only if the process is rigorous and evaluates all of the true costs over the life cycle of the technology. Incomplete and inconsistent models can lead to false positives, such as favorable-looking...
- White papers 2004-03-03
- Rethinking ROI: Managing Risk And Rewards In KM Initiatives
- A company’s overall success largely depends on the Knowledge Management KM techniques. However, the techniques applied with measurable goals in mind give far better results. Predicting and monitoring Return on Investment ROI is the best means to increase the success rate of IT projects. However, it is important to use...
- White papers 2004-02-23
- Revealing the Secrets of Fluidized Beds: Exploiting Links Between Academia and Industry
- Close cooperation between academics and industrialists over many years can be of great benefit to both parties. This paper describes how this has led to the development of a unique X-ray imaging technique to visualize and characterize flows in multiphase systems. The purpose of this paper is to highlight one...
- White papers 2004-02-23
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