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- Service Marketing: The Relationship Factor
- Now that the software world is beginning to migrate from selling tangible products to delivering intangible services, one shouldn't be surprised to see yet another chasm open up. In fact, almost everything that software product marketers have learned about their craft - pricing, sales messages, customer relationships, channels, promotions -...
- White papers 2002-06-21
- Open Source In The Software Product Line: An Inevitable Trajectory?
- The Open Source Software OSS landscape has changed dramatically in last few years. While OSS and its Free Software antecedent were largely driven by ideology and individual commitment, the main driving force of OSS is commercialization and opportunities for inter-organizational collaboration. OSS is no longer primarily about enthusiasts contributing to...
- White papers 2006-06-02
- It's Your Fault Too: The Business Executive's Role in Software Product Development Failure (or Success)
- In the security industry, software development accounts for substantial product development cost overruns, schedule woes, and corporate credibility problems. If a company can't produce the right product at the right time with suitable quality, the highly visible consequences can be disastrous. In today's marketplace, time-to-market drives competitive advantage and, ultimately,...
- White papers 2006-07-26
- Business-Driven New Product Development Process Improvement In Small Software Product Businesses
- A business model is a manifestation of business strategy designed for a particular product/market situation, and in the software business, its four elements are revenue logic, marketing & sales, delivery and product strategy. While it is generally agreed that a company's product development processes should support its business models, explaining...
- White papers 2003-08-20
- Key Decisions In Strategic New Product Development For Small Software Product Businesses
- Small companies in the software product business risk rework and market failure due to shortcomings in integrating a strategic perspective into management of product development. Because little guidance exists for helping such companies link business strategy with product development, author propose that improvement should begin with helping the key persons...
- White papers 2003-08-20
- Product Portfolio Management In Small Software Product Businesses - A Tentative Research Agenda
- Product portfolio management is crucial to product-oriented software companies' long-term success but is mostly overlooked by current software engineering research. This paper presents preliminary results from a multiple case study on the state-of-the-practice and improvement of product portfolio management processes in three small product-oriented software companies. Findings suggest that implementing...
- White papers 2004-03-09
- Pacing Software Product Development: A Framework And Practical Implementation Guidelines
- Managing software product development is challenging but doing it well can be extremely rewarding. Profits from duplicating a product to thousands or millions of customers can be both luring and elusive. In order to successfully manage software product development in small software product businesses in turbulent environments, a holistic approach...
- White papers 2006-09-18
- A Tentative Framework For Connecting Long-Term Business And Product Planning
- For a company in the software product business, it is essential to understand how to connect business management and software development and employ a solid, value-based approach in its decision-making. This position paper has two goals: our primary goal is to contribute to the understanding on how to manage software...
- White papers 2005-05-15
- Increasing Understanding Of The Modern Testing Perspective In Software Product Development Projects
- Testing can be difficult to integrate into software development. Approaches to software testing in relation to implementing software are based on the V-model of testing. The software process behind the V-model is the traditional waterfall model, and as such the traditional testing approaches cannot take iterative, incremental and agile approaches...
- White papers 2003-01-06
- Model-Based Configuration Support For Product Derivation In Software Product Families
- Software Product Families can be used for software mass customization. One major problem within family-based software engineering is the lack of methodological support for application engineering. The large number of decisions and dependencies between these decisions make the task complex and error-prone. Impacts of decisions are not known or overseen...
- White papers 2005-03-21
Additional Resources
- Mashable's Weekly Internet and Social Media Events Guide
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section. Is your event not on this list? Contact us and let's establish a media partnership. Mashable's Weekly Social...
- News items 2009-08-24
- Mashable's Weekly Guide to Social Media Conferences and Events
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-10-19
- PDC 2009 Preview: The move to Office 2010 and Visual Studio 2010
- By Scott M. Fulton, III , Betanews All next week, Betanews will be reporting from Los Angeles, at the scene of this year's Microsoft Professional Developers' Conference. Based on our experience with prior years' shows, here's the pattern we expect: Day 1 (officially next...
- News items 2009-11-13
- Mashable's Weekly Guide to Events in Social Media
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-10-26
- In depth: The 10-minute crash course in virtualisation
- From OS/2 Warp to the dotcom bubble, revolutions come and go. We're willing to bet, though, that virtualisation isn't just a flash in the pan. It's a real revolution that's already changing – and will continue to change – the world of computing for good. That means that, unlike some...
- News items 2009-08-16
- Using Your Marketing Database Effectively
- The information in a marketing database can be used to achieve significant business benefits by supporting and improving performance across the whole spectrum of sales and marketing techniques. Collecting and using data on your customers and your markets helps you gain a better understanding of the market so you can...
- Articles 2008-03-03
- Developing an Online Strategy
- An increasing number of marketing activities including advertising, direct marketing, relationship-building, customer service, and channel support are now Internet-based. It's essential to identify the activities that can move effectively to the Web and ensure that they're produced to the same rigorous standards as traditional marketing activities. An online strategy can...
- Articles 2007-12-18
- Mashable's Weekly Conference and Event Guide
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-11-09
- Engineous Software Launches New iSIGHT-FD Product; Customers Get the Opportunity to Try before They Buy with Free Software Evaluation
- CARY, N.C. -- Engineous Software, provider of award-winning integration, automation, and design optimization software and related strategic services, announced today the availability of their new iSIGHT-FD Product. iSIGHT-FD provides engineers with a suite of powerful advanced engineering tools and techniques that are accessed and executed through highly visual, easy to...
- Research articles 2006-01-10
- Data Broadcasting Announces Strategic Acquisition of Trading Techniques; Enhances eSignal's Positioning as Leading One-Stop Service Provider to Online Traders
- Business Editors BEDFORD, Mass.--BUSINESS WIRE--Sept. 7, 2000 Data Broadcasting Corporation (Nasdaq:DBCC)DBC today announced the acquisition of Trading Techniques Inc., an award-winning developer of cutting edge technical analysis software for the active individual and institutional investor community. Trading Techniques will augment the power of DBC's retail investor services,...
- Research articles 2000-09-07
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