"We're pioneers in mining social intelligence," Ian Swanson, CEO of Sometrics, told me during our interview today. Swanson was one of the presenters at yesterday's Under The Radar conference at Microsoft's campus in Mountain View. "We've figured out to supply both publishers and advertisers the metrics they need to monetize...
Ian Swanson is the CEO of Sometrics, a company that is keeping the social networks alive by allowing them to track and monetize their traffic and social metrics through advertising. He believes that the sharing of online content of all kinds will drive the future of this growing industry.
Advertisers Get Detailed Intelligence About Audiences and Their Attitudes Toward the Brand - Insight They Can Use to Increase ROI Across All Channels NEW YORK -- Giving advertisers a cost-effective way to acquire brand intelligence that will help them increase ROI across the board, Sometrics (http://www.sometrics.com) today unveiled...
Social Intelligence Pioneer to Use IP-Technology For Enhanced Analysis and Targeting ATLANTA & LONDON -- Sometrics, the first company to create analytics and ad serving solutions expressly for the social web, is adding Digital Element's industry-leading IP Intelligence technology to help clients better understand how social audiences drive...
Developers, Social Sites Can Serve Third-Party and Direct Ads from One Place, Boost Revenue with Targeting Based on Demographics and Social Interests NEW YORK -- Sometrics (http://www.sometrics.com) today launched its new Social Ad Manager, designed to help developers and social networking sites easily manage and optimize their entire...
Advertising and Technology Experts Join as Sometrics Continues to Expand Roster of Brands and Developers Using Its 'Social Intelligence' LOS ANGELES -- Sometrics (http://www.sometrics) today announced the appointment of Jennifer Bartlett and Michael Mickey Maher as business development managers. "Their combined experience reaches across advertising, digital...
Sometrics Will Give zembly Developers the Most Relevant Audience Analysis Available, and Tools to Use That Data to Build Thriving Communities LOS ANGELES -- Developers using zembly (http://zembly.com) to create and publish social applications will now automatically receive Sometrics (http://www.sometrics.com) social analytics data to help them understand their...
Agreement Helps Create a Social Presence for Brands While Increasing Revenue for Developers; Both Companies to Discuss Partnership at SWAT Summit SAN FRANCISCO -- Sometrics (http://www.sometrics.com) and appssavvy (http://www.appssavvy.com) today announced a partnership that will increase revenue for developers while helping advertisers build their brands and pinpoint their...
LOS ANGELES -- Sometrics (http://www.sometrics.com), the first company to create analytics and ad serving solutions expressly for the social web, today announced that 1,000 developers are now using its analytics tools. Sometrics reached this milestone "because developers trust us to give them detailed social intelligence that helps them...
Baked-In Social Targeting Capabilities Help Developers Increase Revenue by Micro-Targeting Ads Within Social Networks and Niche Community Sites MOUNTAIN VIEW, Calif. -- Sometrics (http://www.sometrics.com) today launched the first ad serving technology specifically engineered for the social web. Offered for free, the platform incorporates social targeting capabilities that help...
Powerful, Dell is built to fit your business needs Customized systems, experts trained in small business, 24/7/365 support, and powerful, reliable technology. Dell, big results for small business.
