Resources

2 Resources for

songseekers

Disputes over music rights rife in the advertising industry, new research reveals; Demand for Internet rights could increase claims further predicts Hiscox.: M2 PRESSWIRE-27 April 2000-HISCOX: Disputes over music rights rife in the advertising industry, new research reveals; Demand for Internet rights could increase claims further predicts Hiscox C1994-2000 M2 COMMUNICATIONS LTD RDATE:27042000 Over half (55) of advertising executives involved in...; Tags: Hiscox Plc., Songseekers; Research articles 2000-04-27
Putting the Metrics Into Music: Every time a brand uses music, the music is influencing a constituent's perceptions about the brand. When the "Sound of the Brand" is carefully or strategically managed and is consistent and relevant to its target customers, it has a positive impact on the equity of the brand. This article examines...; Tags: Brand, Music, Songseekers, Branding, Marketing; White papers 2005-08-01

UK's first failsafe protection against music copyright claims announced today.: M2 PRESSWIRE-29 February 2000-HISCOX: UK's first failsafe protection against music copyright claims announced today C1994-2000 M2 COMMUNICATIONS LTD RDATE:29022000 Hiscox, the UK's leading specialist insurer, today announced that it will provide the UK's first failsafe insurance against unanticipated ...; Tags: Hiscox Plc.; Research articles 2000-02-29