<?xml version="1.0" encoding="iso-8859-1" ?>
<rss version="2.0" xmlns:s="http://resources.bnet.com/">
<channel>
	<title><![CDATA[Sony Corp. | Company News & Executive Profiles - SNE | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/sony+corp..html?i=13]]></link>
	<description><![CDATA[Latest company news & analysis, recent events, stock quotes, earning call transcripts, with profiles and descriptions of top business executives for Sony Corp.]]></description>
	<s:counts start="0" returned="10" found="5488" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Apple vs. Sony: A Tale of Two Marketing Campaigns]]></title>
		<link><![CDATA[http://blogs.bnet.com/ceo/?p=3439]]></link>
		<description><![CDATA[There's no business discipline that inspires more polarized views or confusion than marketing. That's because great marketing is rare, bad marketing is common, and it's sometimes hard to tell the difference. When you bet the company on a marketing campaign, you're taking a huge risk. by Steve Tobak]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<enclosure url="http://i.bnet.com/images/200803/icon_bnet.gif" type="image/gif" />
		<pubDate>Fri, 11 Dec 2009 13:05:36 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/sony+corp..html"><![CDATA[Sony Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/steve+tobak.html"><![CDATA[Steve Tobak]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SNE</category>
		<category domain="tickers">AAPL,SNE</category>
	</item>
	<item>
		<title><![CDATA[eBook Readers: Stink, Stank, Stunk]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/ebook-readers-stink-stank-stunk/23385/]]></link>
		<description><![CDATA[Each of these three e-book readers have enough things wrong with them that you should consider the "39 and a half foot pole approach" this holiday season. He's a mean one, that Mr. Pogue. He's a nasty, wasty skunk. His heart is full of unwashed socks and his soul is...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<enclosure url="http://i.bnet.com/images/200803/icon_bnet.gif" type="image/gif" />
		<pubDate>Thu, 10 Dec 2009 13:30:19 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/e-book.html"><![CDATA[e-book]]></category>
		<category domain="http://resources.bnet.com/topic/sony+corp..html"><![CDATA[Sony Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/device.html"><![CDATA[Device]]></category>
		<category domain="http://resources.bnet.com/topic/e-book+reader.html"><![CDATA[E-book Reader]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SNE</category>
		<category domain="tickers">SNE</category>
	</item>
	<item>
		<title><![CDATA[Why I Hate E-readers, and Doubt They'll Ever Hit the Mainstream]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/hate-readers-theyll-hit-mainstream/23373/]]></link>
		<description><![CDATA[      It started with Sony. Like most poorly thought-out format ideas from the Japanese titan, 2004's Librie ereader promised a revolutionary new way to perform an act you never realized needed an overhaul. Reading.   Books, in the paper and ink form, have been...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<enclosure url="http://i.bnet.com/images/200803/icon_bnet.gif" type="image/gif" />
		<pubDate>Thu, 10 Dec 2009 11:39:42 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/e-book.html"><![CDATA[e-book]]></category>
		<category domain="http://resources.bnet.com/topic/amazon.com+inc..html"><![CDATA[Amazon.com Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/sony+corp..html"><![CDATA[Sony Corp.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AMZN</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SNE</category>
		<category domain="tickers">AMZN,SNE</category>
	</item>
	<item>
		<title><![CDATA[Record Labels Get Proactive to Protect Revenue]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fseekingalpha.com%2Farticle%2F177529-record-labels-get-proactive-to-protect-revenue%3Fsource%3Dbnet&siteid=23&tag=seekingalpha]]></link>
		<description><![CDATA[Joel West submits:  Tuesday was the North american launch of Vevo, the music video site owned by Universal, Sony SNE and money from Abu Dhabi Media.I find it encouraging that the record labels are taking this step. Faced with the decimation of their decades-long revenue model &#8212; the sale...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<enclosure url="http://i.bnet.com/images/200803/icon_seekingalpha.gif" type="image/gif" />
		<pubDate>Thu, 10 Dec 2009 04:17:12 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/joel+west.html"><![CDATA[Joel West]]></category>
		<category domain="http://resources.bnet.com/topic/sony+corp..html"><![CDATA[Sony Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/warner+music+group+corp..html"><![CDATA[Warner Music Group Corp.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SNE</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">WMG</category>
		<category domain="tickers">SNE,WMG</category>
	</item>
	<item>
		<title><![CDATA[Hands-on: B&N Nook is the king of connectivity and content]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/hands-nook-king-connectivity-content/23241/]]></link>
		<description><![CDATA[I have been waiting a couple of months for my B&N Nook and yesterday it arrived. I previously wrote why I think the Nook beats the Amazon Kindle and Sony Reader and based that opinion article on the specifications that were revealed by Barnes & Noble. Now that I have...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<enclosure url="http://i.bnet.com/images/200803/icon_bnet.gif" type="image/gif" />
		<pubDate>Wed, 09 Dec 2009 12:44:27 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/e-book.html"><![CDATA[e-book]]></category>
		<category domain="http://resources.bnet.com/topic/sony+corp..html"><![CDATA[Sony Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/at%2526t+corp..html"><![CDATA[AT&T Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/ereader.html"><![CDATA[eReader]]></category>
		<category domain="http://resources.bnet.com/topic/barnes+%2526+noble+inc..html"><![CDATA[Barnes & Noble Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">T</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">BKS</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SNE</category>
		<category domain="tickers">T,BKS,SNE</category>
	</item>
	<item>
		<title><![CDATA[Sony PS3 Price Drops May Have Kickstarted Overall Console Sales]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/10004346/sony-ps3-price-drops-may-have-kickstarted-overall-console-sales/]]></link>
		<description><![CDATA[Sony saw a big spike in PS3 sales at the end of November. The question is whether this will help the division get closer to profitability. by Erik Sherman]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<enclosure url="http://i.bnet.com/images/200803/icon_bnet.gif" type="image/gif" />
		<pubDate>Wed, 09 Dec 2009 08:21:26 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/sony+corp..html"><![CDATA[Sony Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/console.html"><![CDATA[Console]]></category>
		<category domain="http://resources.bnet.com/topic/sony+playstation+3.html"><![CDATA[Sony PlayStation 3]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/erik+sherman.html"><![CDATA[Erik Sherman]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SNE</category>
		<category domain="tickers">SNE</category>
	</item>
	<item>
		<title><![CDATA[Anomaly beats Fallon to Â£50m Sony Europe account]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/news-analysis/anomaly-beats-fallon-50m-sony/23122/]]></link>
		<description><![CDATA[Anomaly will now be Sony Electronics' key strategic and creative partner, sharing the account between its UK and US offices. Â Ben Moore, Sony Europe's vice-president of communications, made the appointment.Â "We are looking for great strategic thinking that leads to great creative execution," Moore said. "To get there we were looking...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<enclosure url="http://i.bnet.com/images/200803/icon_bnet.gif" type="image/gif" />
		<pubDate>Tue, 08 Dec 2009 15:31:20 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/sony+corp..html"><![CDATA[Sony Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[Agency]]></category>
		<category domain="http://resources.bnet.com/topic/anomaly.html"><![CDATA[Anomaly]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SNE</category>
		<category domain="tickers">SNE</category>
	</item>
	<item>
		<title><![CDATA[Sony Reader EPUB, Snow Leopard support due Friday]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/news-analysis/sony-reader-epub-snow-leopard/23056/]]></link>
		<description><![CDATA[]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<enclosure url="http://i.bnet.com/images/200803/icon_bnet.gif" type="image/gif" />
		<pubDate>Tue, 08 Dec 2009 08:38:41 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/sony+corp..html"><![CDATA[Sony Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/sony+reader.html"><![CDATA[Sony Reader]]></category>
		<category domain="http://resources.bnet.com/topic/apple+mac+os+x+v10.6+snow+leopard.html"><![CDATA[Apple Mac OS X v10.6 Snow Leopard]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SNE</category>
		<category domain="tickers">SNE</category>
	</item>
	<item>
		<title><![CDATA[Why Pay More for Movies on a USB Stick?]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fseekingalpha.com%2Farticle%2F176699-why-pay-more-for-movies-on-a-usb-stick%3Fsource%3Dbnet&siteid=23&tag=seekingalpha]]></link>
		<description><![CDATA[Dan Rayburn submits:  First it was the studios delivering two-hour movies to cell phones, even though consumers weren't and still aren't asking for the service. Then came the studios charging more for a digital download over the physical DVD. That was quickly followed by Sony SNE charging $24.95 for...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<enclosure url="http://i.bnet.com/images/200803/icon_seekingalpha.gif" type="image/gif" />
		<pubDate>Sun, 06 Dec 2009 01:07:17 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/dan+rayburn.html"><![CDATA[Dan Rayburn]]></category>
		<category domain="http://resources.bnet.com/topic/officemax+inc..html"><![CDATA[OfficeMax Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/sony+corp..html"><![CDATA[Sony Corp.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMX</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SNE</category>
		<category domain="tickers">OMX,SNE</category>
	</item>
	<item>
		<title><![CDATA[paidContent Quick Hits 12.04.09]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-paidcontent-quick-hits-12.04.09%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ »  Combining the PlayStation Network&#8217;s content and Sony&#8217;s hardware is the key to overtaking Apple (NSDQ: AAPL) , says Howard Stringer  [NY Times]»  Stringer also wants to stay around at Sony (NYSE: SNE) for another three years to oversee the company&#8217;s turnaround plan, which he says has been...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<enclosure url="http://i.bnet.com/images/200807/pc_25x25.png" type="image/gif" />
		<pubDate>Fri, 04 Dec 2009 21:07:25 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/sony+corp..html"><![CDATA[Sony Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/nyse+euronext.html"><![CDATA[NYSE Euronext]]></category>
		<category domain="http://resources.bnet.com/topic/new+york+times+co..html"><![CDATA[New York Times Co.]]></category>
		<category domain="http://resources.bnet.com/topic/financial+accounting.html"><![CDATA[Financial Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/game+players.html"><![CDATA[Game Players]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/consumer+electronics.html"><![CDATA[Consumer Electronics]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://resources.bnet.com/topic/features.html"><![CDATA[Features]]></category>
		<category domain="http://resources.bnet.com/topic/quick+hits.html"><![CDATA[Quick Hits]]></category>
		<category domain="http://resources.bnet.com/topic/alex+ferreyra.html"><![CDATA[Alex Ferreyra]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">NYT</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SNE</category>
		<category domain="tickers">GOOG,NYT,SNE</category>
	</item>
</channel>
</rss>
