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- Sorrell's Interest in Branded Content Is Explained by WPP's Finances
- WPP chief Martin Sorrell showed up at the MIPTV Festival in Cannes and touted a sudden interest in product placement, branded entertainment, and the type of advertiser-producer partnerships that were trendy four years ago. Why? Here's one theory: The answer lies within WPP's inefficient use of its own operating expenses....
- Blog posts 2009-04-01
- Sorrell Prepares to Leave WPP Amid 7,000 Layoffs
- WPP's board is undertaking a "comprehensive" search for a successor to Martin Sorrell, the company's founder and CEO, who is 64, according to its annual report. The news comes as WPP girds for up to 7,200 layoffs this year by Jim Edwards
- Blog posts 2009-05-04
- Sorrell's Comments on Procurement Reveal Opacity of Agency Billing Practices
- WPP chief Martin Sorrell said he may not be able to meet his guidance this year due in part to aggressive client procurement tactics in contract negotiation. The remarks reveal much about the opaque, intangible nature of advertising "accountability" and agency billing practices. by Jim Edwards
- Blog posts 2009-06-30
Additional Resources
- WPP's Sorrell and Publicis' Levy in "Gossip Girl"-Style Rivalry, Sez Bloomberg
- WPP chief Martin Sorrell and Publicis boss Maurice Levy are the subject of a recently published "analysis" by Bloomberg's Kristen Schweizer, but reading between the lines it seems like the story is really an excuse to dish -- or manufacture -- a catfight between the two ad agency network honchos....
- Blog posts 2008-12-04
- WPP's Sorrell Calls Publicis' Levy "Callous" in Remarks on Recession
- Mostly eclipsed in the Enfatico fiasco (Enfiasco?) is WPP chief Martin Sorrell's latest punch in his personal fight against Publicis boss Maurice Levy. In an op-ed written for Italian pub Positano News on the global economy, Sorrell noted: Some have said that, intellectually, recessions are exciting or fun. That...
- Blog posts 2009-04-10
- WPP's Sorrell Says Publicis's Levy Is "Hysterically Funny''
- WPP chief Martin Sorrell continued his entertaining spat with Publicis boss Maurice Levy at Davos this week. In an interview with the Independent, Sorrell said his French rival tends to "lose it" and is "hysterically funny" when he does so: Maurice Levy tends to lose...
- Blog posts 2009-02-02
- Publicis's Levy Calls WPP's Sorrell a "Little Englishman Trying to Stir Things Up"
- Publicis boss Maurice Levy is not backing down in his ongoing spat with WPP chief Martin Sorrell. This is what he said in an interview with the FT regarding Sorrell's suggestion that Publicis should take over Interpublic: Such a deal was the "fantasy of a little Englishman trying...
- Blog posts 2009-01-12
- UBS Media Week: WPP's Sorrell: Google's Fitter Than Ever For Mobile Push
- As storms lashed New York on Wednesday morning, WPP CEO Sir Martin Sorrell delivered an equally gloomy 2010 forecast at UBS’ Media Week conference.“November was more less worse,” he said. “It was a significant improvement over the first 10 months of the year. Whether that’s one swallow making a...
- External links 2009-12-09
- At WPP, Martin Sorrell Indulges His Inner Economics Professor
- Sir Martin Sorrell, chief of agency holding company WPP, inserted a curious rant about economics into his third quarter earnings press release. WPP â€" which includes ad agencies such as Ogilvy & Mather, JWT and Grey Global Group â€" normally makes a fairly staid statement of its finances and restricts...
- Blog posts 2008-11-04
- Sorrell Used WPP Stock as Collateral for Personal Loans
- There's been discussion recently about whether WPP can pay its debts. (BNET concluded that, for the time being, WPP is fine). But what about WPP boss Martin Sorrell's personal debts? Turns out Sorrell is highly leveraged -- with his own stock. The FT...
- Blog posts 2009-01-26
- Dell's Enfatico Is a Rare Misstep for WPP's Sorrell
- Casey Jones has lost his job as vp marketing at Dell, and with it goes his role as "creator" of the Dell-only ad agency he demanded be formed to work solely on his account, Enfatico. The move proves two things that WPP chief Martin Sorrell knew going into this deal...
- Blog posts 2008-11-12
- WPP's Sorrell Confirms Layoffs; Jobs in "Mature Parts" to Be Cut
- WPP chief Martin Sorrell confirmed there will be layoffs in his agencies soon. Speaking at the UBS Global Media and Communications Conference, Sorrell listed all the usual reasons: weakening economy, reduced adspend, and the collapse of the big western car companies. While layoffs are likely to occur...
- Blog posts 2008-12-11
- WPP's Layoffs Plan Explained -- Wall Street Doesn't Believe Sorrell's Rosy View of the Future
- Wall Street no longer believes WPP's Martin Sorrell. That seems to be the message in the reaction of Morgan Stanley and Edward Hill-Wood to WPP's 2009 forecast. WPP said it saw a 2 percent drop in revenues for 2009, when the company released its Q4 2008 results....
- Blog posts 2009-03-17
- Benatti-Sorrell feud hits an impasse over FullSix; Marco wants control; Martin won't relinquish media-company shares.(Marco Benatti and Martin Sorrell WPP Group PLC tries to acquire FullSix)
- Byline: ERIC J. LYMAN [rome] Like divorcing spouses, each stubbornly refusing to surrender the house, Marco Benatti and Martin Sorrell are being forced into uncomfortable cohabitation. Mr. Benatti and his former employer, Mr. Sorrell's WPP Group, are pursuing bitter lawsuits against...
- Research articles 2006-03-06
- Reaction of Sen. Leahy to Vt. Attorney General William H. Sorrell's Suit Against EPA for Its Final New Source Review Rule Changes
- WASHINGTON, Oct. 27 /U.S. Newswire/ -- Following is a statement by Sen. Patrick Leahy in reaction to Vermont Attorney General William H. Sorrell's suit against the U.S. Environmental Protection Agency for its final New Source Review rule changes, publisheWASHINGTON, Oct. 27 /U.S. Newswire/ -- Following is a statement by Sen....
- Research articles 2003-10-27
- WPP's Sorrell Given Right to Herd Sheep Over London Bridge
- WPP chief Martin Sorrell has been given the freedom of the City of London by the lord mayor and other bigwigs. The purely ceremonial honor comes with a number of bizarre privileges dating back to medieval times. Among them is the right to herd sheep over London Bridge. Other rights...
- Blog posts 2008-11-25
- WPP's Sorrell: "Obama Could Be the New Margaret Thatcher!"
- WPP chief Martin Sorrell has once again brought his inner economics professor out of the closet for a 1,000-word treatise in the London Times on the recession and the potential for recovery. In summary, he is bullish on a quick recovery but thinks Brazil, Russia, India and China will be...
- Blog posts 2008-12-01
- WPP's Sorrell: Client Budgets Are "Ludicrous"; Nobody Believes Agencies Who Say "Keep Advertising in a Recession"
- WPP chief Martin Sorrell is in Davos, thinking big thoughts. Wearing a jaunty blue-and-white scarf to protect himself from the snow, he was stopped in a corridor by CNBC reporter Becky Quick wearing the tightest sweater ever seen on TV. In a three-minute interview, he said some...
- Blog posts 2009-01-28
- WPP Accuses Spot Runner of $54 Million Scam; Was Sorrell Asleep at the Wheel?
- WPP has accused Spot Runner -- the turnkey online TV commercial buyer that in theory gave even the lowliest of advertisers cheap access to national TV advertising -- of operating an investment scam that diverted $54 million to the founders' pockets see document below. ...
- Blog posts 2009-04-19
- WPP's Sorrell Dusts Off Latest Wacky Recovery Metaphor: "An Italic L, Flipping Up"
- WPP chief Martin Sorrell told Reuters he expects to see an economic recovery in 2010. Sorrell has a history of economic prognostications in the form of bizarre metaphors, and this one is no exception: by Jim Edwards
- Blog posts 2009-05-20
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