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	<title><![CDATA[southwest super heroes Resources | BNET]]></title>
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		<title><![CDATA[Southwest's Fee-Fighting Marketing Efforts]]></title>
		<link><![CDATA[http://industry.bnet.com/travel/1000141/southwests-fee-fighting-marketing-efforts/]]></link>
		<description><![CDATA[Let's move over into the marketing world for today.  Southwest's all-out marketing assault on fees is continuing.  Last week at NBTA, I saw yet another example of their efforts.  They introduced Southwest Super Heroes, there to fight fees.  No, I couldn't make this up. by Brett...]]></description>
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		<pubDate>Thu, 07 Aug 2008 07:24:37 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/southwest+super+heroes.html"><![CDATA[Southwest Super Heroes]]></category>
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		<category domain="http://resources.bnet.com/topic/brett+snyder.html"><![CDATA[Brett Snyder]]></category>
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