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	<title><![CDATA[sponsor Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/sponsor.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to sponsor]]></description>
	<s:counts start="0" returned="8" found="8" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Woods sponsors take the long view]]></title>
		<link><![CDATA[http://www.bnet.com/2468-13071_23-369564.html]]></link>
		<description><![CDATA[ Many of Tiger Woods's sponsors made clear they intended to stick with the world number one golfer in the wake of his public apology to his family on Wednesday for "transgressions" in his private life.Mr Woods is the world's highest earning sportsman and his sponsorship deals are estimated to...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Wed, 02 Dec 2009 12:47:06 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/sponsor.html"><![CDATA[Sponsor]]></category>
		<category domain="http://resources.bnet.com/topic/tiger+woods.html"><![CDATA[Tiger Woods]]></category>
		<category domain="http://resources.bnet.com/topic/business+structures.html"><![CDATA[Business Structures]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/games.html"><![CDATA[Games]]></category>
		<category domain="http://resources.bnet.com/topic/food+%2526+beverage.html"><![CDATA[Food & Beverage]]></category>
		<category domain="http://resources.bnet.com/topic/web+site+development.html"><![CDATA[Web Site Development]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://resources.bnet.com/topic/manufacturing.html"><![CDATA[Manufacturing]]></category>
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		<category domain="http://resources.bnet.com/topic/general+news.html"><![CDATA[General News]]></category>
		<category domain="http://resources.bnet.com/topic/sports.html"><![CDATA[Sports]]></category>
		<category domain="http://resources.bnet.com/topic/financial+times.html"><![CDATA[Financial Times]]></category>
	</item>
	<item>
		<title><![CDATA[Liverpool F.C. to Replace Carlsberg as Lead Sponsor on Sept. 18]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10003970/liverpool-fc-to-replace-carlsberg-as-lead-sponsor-on-sept-18/]]></link>
		<description><![CDATA[Liverpool F.C. has struck a new shirt-sponsor deal to replace Carlsberg, according to the Times. The new sponsor will be unveiled Sept. 18. Standard Chartered has previously been mentioned as a contender for the spot. by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 11 Sep 2009 14:29:04 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/sponsor.html"><![CDATA[Sponsor]]></category>
		<category domain="http://resources.bnet.com/topic/liverpool+f.c..html"><![CDATA[Liverpool F.C.]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[Sponsor Post: Weekly Thanks to Our ContentNext Network Sponsors]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-sponsor-post-weekly-thanks-to-our-contentnext-network-sponsors%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Our weekly thanks to the generous sponsors of our sites:» AdMarvel» Akamai» Citrix» CrowdScience» ExactTarget» FinancialContent» Institute of Media & Entertainment» Lyris» Mojiva» OpenMarket» Streaming Media EuropeAre you missing out? Contact us for advertising options. by Christian Santiago]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Sat, 05 Sep 2009 03:01:06 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/sponsor.html"><![CDATA[Sponsor]]></category>
		<category domain="http://resources.bnet.com/topic/web+site+development.html"><![CDATA[Web Site Development]]></category>
		<category domain="http://resources.bnet.com/topic/web+technology.html"><![CDATA[Web Technology]]></category>
		<category domain="http://resources.bnet.com/topic/digital+media.html"><![CDATA[Digital Media]]></category>
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		<category domain="http://resources.bnet.com/topic/consumer+electronics.html"><![CDATA[Consumer Electronics]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://resources.bnet.com/topic/christian+santiago.html"><![CDATA[Christian Santiago]]></category>
	</item>
	<item>
		<title><![CDATA[Live Nation Inc. Q1 2009 Earnings Call Transcript]]></title>
		<link><![CDATA[http://www.bnet.com/2462-14052_23-300275.html]]></link>
		<description><![CDATA[ Question-and-Answer SessionOperator Operator Instructions Your first call comes from David Joyce &#8211; Miller Tabak. David Joyce &#8211; Miller Tabak Can you talk about any dynamic pricing initiatives that will drive the ticketing for the summer and secondly if you can talk about any cannibalization that took place as you...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Fri, 08 May 2009 09:26:14 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/dynamic+pricing.html"><![CDATA[Dynamic Pricing]]></category>
		<category domain="http://resources.bnet.com/topic/call+transcript.html"><![CDATA[Call Transcript]]></category>
		<category domain="http://resources.bnet.com/topic/sponsor.html"><![CDATA[Sponsor]]></category>
		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
		<category domain="http://resources.bnet.com/topic/david+joyce.html"><![CDATA[David Joyce]]></category>
		<category domain="http://resources.bnet.com/topic/live+nation+inc..html"><![CDATA[Live Nation Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/coldplay.html"><![CDATA[Coldplay]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://resources.bnet.com/topic/seeking+alpha.html"><![CDATA[Seeking Alpha]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">LYV</category>
		<category domain="tickers">LYV</category>
	</item>
	<item>
		<title><![CDATA[A Viewer's Guide to Olympics Branding]]></title>
		<link><![CDATA[http://blogs.bnet.com/harvard/?p=393]]></link>
		<description><![CDATA[Just as the Olympic athletes prepare for their performances at the Beijing Olympics, advertisers and sponsors are also nervously anticipating how they will perform with billions of media viewers tuning in.    In a Harvard Business Publishing blog, HBS professor emeritus Stephen Greyser outlines what he calls "the...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 07 Aug 2008 08:51:27 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/sponsor.html"><![CDATA[sponsor]]></category>
		<category domain="http://resources.bnet.com/topic/advertiser.html"><![CDATA[advertiser]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[marketing research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sean+silverthorne.html"><![CDATA[sean silverthorne]]></category>
	</item>
	<item>
		<title><![CDATA[Securing Sponsorship]]></title>
		<link><![CDATA[http://www.bnet.com/2410-13237_23-168366.html]]></link>
		<description><![CDATA[If your organization wants to set up a project or improve facilities, sponsorship can provide a vital source of funding. To secure sponsorship you need to understand what sponsors are looking for and offer benefits and value that meet their needs. Sponsorship is a business relationship that does not end...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Fri, 30 Nov 2007 11:56:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/benefit.html"><![CDATA[Benefit]]></category>
		<category domain="http://resources.bnet.com/topic/sponsor.html"><![CDATA[Sponsor]]></category>
		<category domain="http://resources.bnet.com/topic/organization.html"><![CDATA[Organization]]></category>
		<category domain="http://resources.bnet.com/topic/sponsorship.html"><![CDATA[Sponsorship]]></category>
		<category domain="http://resources.bnet.com/topic/benefits.html"><![CDATA[Benefits]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/membership.html"><![CDATA[Membership]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+editorial.html"><![CDATA[BNET Editorial]]></category>
	</item>
	<item>
		<title><![CDATA[Getting the Sponsor You Need]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=59629]]></link>
		<description><![CDATA[The role of the project sponsor is critical in ensuring the success of both IT and business projects. The research and experience has shown that the effectiveness of the project sponsor role is the single best predictor of project success or failure. Over the past 25 years of project management...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/role.html"><![CDATA[Role]]></category>
		<category domain="http://resources.bnet.com/topic/sponsor.html"><![CDATA[Sponsor]]></category>
		<category domain="http://resources.bnet.com/topic/project+management.html"><![CDATA[Project Management]]></category>
		<category domain="http://resources.bnet.com/topic/tools+%2526+techniques.html"><![CDATA[Tools & Techniques]]></category>
		<category domain="http://resources.bnet.com/topic/outsourcing.html"><![CDATA[Outsourcing]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/it+operations.html"><![CDATA[It Operations]]></category>
		<category domain="http://resources.bnet.com/topic/it+service+management.html"><![CDATA[It service Management]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://resources.bnet.com/topic/outsourcing+%2526+subcontracting.html"><![CDATA[Outsourcing & Subcontracting]]></category>
	</item>
	<item>
		<title><![CDATA[Employee Benefit Plans: New Pension Planning Options]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=58542]]></link>
		<description><![CDATA[The 2001 Economic Growth and Tax Relief Reconciliation Act has some big extras for those in the retirement plan market. The pension reform provisions of the 2001 Tax Act may be the beginning of a new national strategy for retirement security that attempts to restore the three-legged stool of Social...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 May 2002 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/employee+benefit.html"><![CDATA[Employee Benefit]]></category>
		<category domain="http://resources.bnet.com/topic/sponsor.html"><![CDATA[Sponsor]]></category>
		<category domain="http://resources.bnet.com/topic/certified+public+accountant.html"><![CDATA[Certified Public Accountant]]></category>
		<category domain="http://resources.bnet.com/topic/pension.html"><![CDATA[Pension]]></category>
		<category domain="http://resources.bnet.com/topic/employee+benefit+plan.html"><![CDATA[Employee Benefit Plan]]></category>
		<category domain="http://resources.bnet.com/topic/taxes.html"><![CDATA[Taxes]]></category>
		<category domain="http://resources.bnet.com/topic/payroll+solutions.html"><![CDATA[Payroll Solutions]]></category>
		<category domain="http://resources.bnet.com/topic/benefits.html"><![CDATA[Benefits]]></category>
		<category domain="http://resources.bnet.com/topic/operational+accounting.html"><![CDATA[Operational Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/free+trade.html"><![CDATA[Free Trade]]></category>
		<category domain="http://resources.bnet.com/topic/social+security.html"><![CDATA[Social Security]]></category>
		<category domain="http://resources.bnet.com/topic/financial+planning.html"><![CDATA[Financial Planning]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
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