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sponsorship

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BNET Business Dictionary

Sponsorship
a form of advertising in which an organization provides funds for something such as a television program or sports event in return for exposure to...
Sponsorship definition on BNET »

BNET Resources

Securing Sponsorship
If your organization wants to set up a project or improve facilities, sponsorship can provide a vital source of funding. To secure sponsorship you need to understand what sponsors are looking for and offer benefits and value that meet their needs. Sponsorship is a business relationship that does not end...
Tags: Benefit, Sponsor, Organization, Sponsorship, Benefits, Human Resources, Membership, BNET Editorial
Articles 2007-11-30
Brand Strategy Management Focussing Customers: The Strategic Use of Sport Sponsorship in Service Industry
Sponsorship is getting a major contributor to the achievement of corporate strategic goals and marketers are progressively acknowledging in it not only new communication elements but also an outperformance if compared with advertisement or other traditional marketing practices due to factors as legal constraints for polemical products, clutter, zapping in...
Tags: Brand Strategy, Brand, Brand Equity, Barcelona, Industry, Sponsorship, Branding, Marketing
White papers 2006-06-26
Sponsorship: A Key To Powerful Marketing
Sponsorship is the financial or in-kind support of an activity, used primarily to reach specified business goals. It is the fastest growing form of marketing in the U.S. It is still very much in its infancy, especially in the tradeshow arena. With this in mind there are unlimited opportunities for...
Tags: Sponsorship, Article, Marketing, Strategy, Marketing Research, Management
White papers 2003-01-01

Additional Resources

Germany move ahead in shirt revenue
Football in brief SHIRT SPONSORSHIP The Bundesliga has overtaken the Premier League as Europe's top division for shirt sponsorship revenue this season, a report said yesterday. The Bundesliga has generated 102.9m (87m) against the Premier League's 85.5m. While Manchester United have been overtaken by Bayern Munich...
Articles 2008-11-26
Ski/snowboard benefit scheduled for February
FARMINGTON -- Comprehensive wealth management service provider Bob Aamodt Inc. is giving businesses along the Wasatch Front a chance to promote their companies while supporting local youth programs through its second "Vertical Challenge" ski/snowboard event. The benefit is scheduled to take place Feb. 27 at Snowbasin and...
Articles 2008-11-25
BT to provide free Wi-Fi at new Adidas Sports 'Zones' in London
TELECOMWORLDWIRE-25 November 2008-BT to provide free Wi-Fi at new Adidas Sports 'Zones' in LondonC1994-2008 M2 COMMUNICATIONS LTD http://www.m2.com BT, a UK based telecomms operator, announced on 25 November that, in conjunction with Adidas, it will be supplying free Wi-Fi at the three adiZone's being built around London as...
Articles 2008-11-25
BT to provide free Wi-Fi at new Adidas Sports 'Zones' in London
CORPORATE IT UPDATE-C1995-2008 M2 COMMUNICATIONS LTD BT, a UK based telecomms operator, announced on 25 November that, in conjunction with Adidas, it will be supplying free Wi-Fi at the three adiZone's being built around London as part of Adidas' GBP1m sponsorship of the London 2012 Olympic Games. ...
Articles 2008-11-25
Humana Named Official Sponsor of Dollywood
PIGEON FORGE, Tenn. -- Humana (NYSE: HUM) today announced a multi-year sponsorship with Dollywood, which welcomes more than 2.5 million guests a year to its park in Tennessee. As part of the agreement, Humana will serve as presenting sponsor of three of Dollywood's award-winning festivals. "Being at a...
Articles 2008-11-25
Mavericks surf contest primed to go on, despite economic hardship
Surfing is free, but putting on one of the world's most celebrated surfing competitions is not. Organizers of the famed Mavericks Surf Contest say the economic downturn has not just affected them, but the corporate sponsors they rely on to stage the event each year. ...
Articles 2008-11-25
LAND MARK: At play in Scissett and Clayton West; SCISSETT AND CLAYTON WEST in the 1950s and 60s
STRICTLY speaking, a marathon is about 26 1/4 miles, but this didn't worry members of the recently-formed St Augustine's Youth Club of Scissett on a gusty day in April, 1960. Their 'marathon' was 10 miles, setting off from Scissett Parish Rooms and taking in Denby Dale, Cawthorne and...
Articles 2008-11-25
UAW-GM Grants 10,000th Wish Through Sponsorship of Make-A-Wish Foundation(R)
The Make-A-Wish Foundation and nationalsponsors International Union, UAW and General Motors Corporation arecelebrating a momentous wish milestone this month -- granting the 10,000thwish of their decade-long partnership. To mark this achievement, the 10,000th wish recipient, Brandon, 10, ofRodney, Mich., and his family will ride on UAW-GM's float in America'sThanksgiving Parade...
Articles 2008-11-25
Stratavia to Present at the Gartner Data Center Conference 2008
Co-founder and CTO, Venkat Devraj to Unveil "Tips & Traps in Implementing Run Book Automation Version 2.0" DENVER -- Stratavia[TM], the leading provider of data center automation software for Fortune 1000 organizations, today announced that its co-founder and CTO, Venkat Devraj, will be presenting at the Gartner Data...
Articles 2008-11-25
MillerCoors Scholarships Helps Bayou Classic Schools Win Where It Counts
Grambling State University and Southern University to Receive $20,000 for Scholarships GOLDEN, Colo. -- MillerCoors announced today it would donate $10,000 each to Grambling State University and Southern University for student scholarships, as part of its on-going support of historically black colleges and universities (HBCU's). The MillerCoors scholarships...
Articles 2008-11-24
ALL FOR ADRIAN; Park walkers boost charity
Byline: By KATIE CAMPLING News Reporter CANCER charity supporters braved the cold to take part in a sponsored walk in memory of journalist Adrian Sudbury. A three-mile sponsored 'balloon walk' was held at Huddersfield's Greenhead Park yesterday in memory of Examiner reporter Adrian, who died in...
Articles 2008-11-24
Jagermeister Shifts Into New Sports Marketing Arena with Major Sponsorship of Monster Energy® Supercross
America's #1 shot brand to sponsor 2009 Monster EnergyR Supercross NEW ROCHELLE, N.Y., Nov. 24 /PRNewswire/ -- For years, Jagermeister has sought out new and innovative ways to promote to consumers. From music tours to trikes, Jagerettes to tap machines, Jagermeister continues to be one of the...
Articles 2008-11-24
Kitchen Basics Sponsors Martha Stewart Living Radio's "Thanksgiving Hotline" on SIRIUS XM Radio
Kitchen Basics Offers Helpful Holiday Tips as the Exclusive Sponsor in the Stock, Broth & Bouillon Category BRECKSVILLE, Ohio -- Kitchen Basics Inc., the originator of cooking stocks in America, is a proud sponsor of the Martha Stewart Living Radio's second annual "Thanksgiving Hotline," exclusively on SIRIUS channel...
Articles 2008-11-24
Sorenson Communications Offers First College Accredited Interpreter Professional Development Courses
SALT LAKE CITY -- Sorenson Communications([R]), the leading provider of Video Relay Services VRS for deaf and hard-of-hearing individuals who use sign language to communicate, today announced sponsorship of new professional development education courses that allow Sorenson Communications interpreters to improve their skills while earning college credit. Accredited...
Articles 2008-11-24
Apologies as Casino dream is 'suspended' Closure shock just weeks after opening
Byline: By EMMA DAVISON News Reporter A MULTI-MILLION-pound casino in Huddersfield has closed just eight weeks after its grand opening. Employees were told that the pounds 5m Casino Red in town centre Northumberland Street was closing, meaning that about 100 jobs could be lost if a...
Articles 2008-11-24
NFL and Monster Team for Unique Promotion
Monster to serve as official career services sponsor of the NFL; Unique Program will Launch during Super Bowl XLIII NEW YORK -- The National Football League NFL and Monster[R], the leading global online career and recruitment resource and flagship brand of Monster Worldwide, Inc. (NYSE: MWW) today announced...
Articles 2008-11-24
Indians are in charge on and off pitch
INDIA is now very much the powerhouse of world cricket, leading the way on and off the field. Led by the impressive MS Dhoni, India went into today's fourth of the seven-match oneday series 3-0 up on England. That follows their comprehensive...
Articles 2008-11-23
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