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	<title><![CDATA[sponsorship Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/sponsorship.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to sponsorship]]></description>
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		<title><![CDATA[UK government to approve TV product placements]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2F117648cc-a060-11de-b9ef-00144feabdc0.html&siteid=23&tag=financialtimes]]></link>
		<description><![CDATA[ TV advertisements are set to break out from the confines of the ad break as the government reversed its opposition to product placement in the UK.Ben Bradshaw, the culture secretary, is expected to propose this week that commercial broadcasters and TV producers will be able to receive payment to...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Sun, 13 Sep 2009 05:45:04 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/u.k..html"><![CDATA[U.K.]]></category>
		<category domain="http://resources.bnet.com/topic/broadcaster.html"><![CDATA[Broadcaster]]></category>
		<category domain="http://resources.bnet.com/topic/product+placement.html"><![CDATA[Product Placement]]></category>
		<category domain="http://resources.bnet.com/topic/tv+advertisement.html"><![CDATA[TV Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/government.html"><![CDATA[Government]]></category>
		<category domain="http://resources.bnet.com/topic/tvs.html"><![CDATA[TVs]]></category>
		<category domain="http://resources.bnet.com/topic/vertical+industries.html"><![CDATA[Vertical Industries]]></category>
		<category domain="http://resources.bnet.com/topic/tv+%2526+home+theater.html"><![CDATA[Tv & Home Theater]]></category>
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		<category domain="http://resources.bnet.com/topic/financial+times.html"><![CDATA[Financial Times]]></category>
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		<title><![CDATA[UK Companies Will Pick up Tab for Decade of Sport]]></title>
		<link><![CDATA[http://blogs.bnet.co.uk/sterling-performance/2009/07/30/uk-companies-will-pick-up-tab-for-decade-of-sport/]]></link>
		<description><![CDATA[Who is going to pay for Britain's decade of sport? There may be national pride in hosting so many tournaments but they rely on sponsorship and that means unprecedented demands on companies for their cash and goodwill. Are marketing budgets big enough to pay for it all?   ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 30 Jul 2009 05:53:12 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/event.html"><![CDATA[Event]]></category>
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		<category domain="http://resources.bnet.com/topic/world+cup.html"><![CDATA[World Cup]]></category>
		<category domain="http://resources.bnet.com/topic/sponsorship.html"><![CDATA[Sponsorship]]></category>
		<category domain="http://resources.bnet.com/topic/banking.html"><![CDATA[Banking]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/financial+services.html"><![CDATA[Financial Services]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/richard+northedge.html"><![CDATA[Richard Northedge]]></category>
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		<title><![CDATA[Securing Sponsorship]]></title>
		<link><![CDATA[http://www.bnet.com/2410-13237_23-168366.html]]></link>
		<description><![CDATA[If your organization wants to set up a project or improve facilities, sponsorship can provide a vital source of funding. To secure sponsorship you need to understand what sponsors are looking for and offer benefits and value that meet their needs. Sponsorship is a business relationship that does not end...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Fri, 30 Nov 2007 11:56:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/benefit.html"><![CDATA[Benefit]]></category>
		<category domain="http://resources.bnet.com/topic/sponsor.html"><![CDATA[Sponsor]]></category>
		<category domain="http://resources.bnet.com/topic/organization.html"><![CDATA[Organization]]></category>
		<category domain="http://resources.bnet.com/topic/sponsorship.html"><![CDATA[Sponsorship]]></category>
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		<title><![CDATA[Brand Strategy Management Focussing Customers: The Strategic Use of Sport Sponsorship in Service Industry]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242068]]></link>
		<description><![CDATA[Sponsorship is getting a major contributor to the achievement of corporate strategic goals and marketers are progressively acknowledging in it not only new communication elements but also an outperformance if compared with advertisement or other traditional marketing practices due to factors as legal constraints for polemical products, clutter, zapping in...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 26 Jun 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/barcelona.html"><![CDATA[Barcelona]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
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		<category domain="http://resources.bnet.com/topic/brand+strategy.html"><![CDATA[Brand Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sponsorship.html"><![CDATA[Sponsorship]]></category>
	</item>
	<item>
		<title><![CDATA[Sponsorship: A Key To Powerful Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=64366]]></link>
		<description><![CDATA[Sponsorship is the financial or in-kind support of an activity, used primarily to reach specified business goals. It is the fastest growing form of marketing in the U.S. It is still very much in its infancy, especially in the tradeshow arena. With this in mind there are unlimited opportunities for...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/article.html"><![CDATA[Article]]></category>
		<category domain="http://resources.bnet.com/topic/sponsorship.html"><![CDATA[Sponsorship]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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