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	<title><![CDATA[stakeholder Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/stakeholder.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to stakeholder]]></description>
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	<language>en-us</language>
	<item>
		<title><![CDATA[QUIZ: Coping with a Customer Argument]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=4788]]></link>
		<description><![CDATA[SCENARIO: You're presenting your solution to a group of stakeholders.Â  Unexpectedly, an argument about your offering breaks out between two factions within the prospect's firm.Â  The argument grows heated and there's real tension in the room.    Here's a quick quiz:    [poll id="400"]  ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 24 Aug 2009 05:30:05 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/stakeholder.html"><![CDATA[Stakeholder]]></category>
		<category domain="http://resources.bnet.com/topic/argument.html"><![CDATA[Argument]]></category>
		<category domain="http://resources.bnet.com/topic/operational+accounting.html"><![CDATA[Operational Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/financial+services.html"><![CDATA[Financial Services]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
	</item>
	<item>
		<title><![CDATA[B2B Customers: A Field Guide]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=2725]]></link>
		<description><![CDATA[B2B Customers come in several varieties.  Some are decision-makers; others are simply influencers.  Even so, if youâ€™re going to make that big B2B sale, youâ€™ll need to get all of them on board with the deal. To help you with this process, hereâ€™s a compilation of most common...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 12 May 2009 05:30:57 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/stakeholder.html"><![CDATA[Stakeholder]]></category>
		<category domain="http://resources.bnet.com/topic/ceo.html"><![CDATA[CEO]]></category>
		<category domain="http://resources.bnet.com/topic/here.html"><![CDATA[HERE]]></category>
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		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
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		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
	</item>
	<item>
		<title><![CDATA[Project Management For Non-Project Managers]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=937557]]></link>
		<description><![CDATA[Project management is essentially composed of five interlinked process groups and their component processes. When starting a project, the more you know about your expectations, your goals, and your resources, the more capable you'll be to successfully completing your project as efficiently as possible. In project management, this information is...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/stakeholder.html"><![CDATA[Stakeholder]]></category>
		<category domain="http://resources.bnet.com/topic/helium.html"><![CDATA[HELIUM]]></category>
		<category domain="http://resources.bnet.com/topic/project+management.html"><![CDATA[Project Management]]></category>
		<category domain="http://resources.bnet.com/topic/tools+%2526+techniques.html"><![CDATA[Tools & Techniques]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/it+operations.html"><![CDATA[It Operations]]></category>
		<category domain="http://resources.bnet.com/topic/it+service+management.html"><![CDATA[It service Management]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[Organizational Change Management? Basic Prerequisites]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=984853]]></link>
		<description><![CDATA[This article identifies basic prerequisites for stakeholders to understand and fully engage with any organizational change. Without engagement and acceptance by stakeholders, it is unlikely that a change will deliver the potential benefits promised. Most changes when they are first viewed can be overwhelming. Consequently each stakeholder needs sufficient exposure...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/organizational+change.html"><![CDATA[Organizational Change]]></category>
		<category domain="http://resources.bnet.com/topic/prerequisite.html"><![CDATA[Prerequisite]]></category>
		<category domain="http://resources.bnet.com/topic/stakeholder.html"><![CDATA[Stakeholder]]></category>
		<category domain="http://resources.bnet.com/topic/article-buzz.html"><![CDATA[Article-Buzz]]></category>
	</item>
	<item>
		<title><![CDATA[Better Project Management: Using The Project Management Triangle]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=931811]]></link>
		<description><![CDATA[What is the best method to explain a project's objectives? It is a method called stakeholder analysis which defines the interest of the stakeholders and influences additional investors in supporting a project. A stakeholder is an individual or group seeking to gain financially or intrinsically from the positive outcome of...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 08 Oct 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/stakeholder.html"><![CDATA[Stakeholder]]></category>
		<category domain="http://resources.bnet.com/topic/associated+content.html"><![CDATA[Associated Content]]></category>
		<category domain="http://resources.bnet.com/topic/project+management.html"><![CDATA[Project Management]]></category>
		<category domain="http://resources.bnet.com/topic/tools+%2526+techniques.html"><![CDATA[Tools & Techniques]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/it+operations.html"><![CDATA[It Operations]]></category>
		<category domain="http://resources.bnet.com/topic/it+service+management.html"><![CDATA[It service Management]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[Project Management: Stakeholder Risk Management]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=920017]]></link>
		<description><![CDATA[This paper addresses the people swirling around your project: stakeholders. You'll find some tips and other resources for optimising stakeholder involvement in your project. Just as with risk management, we can only manage stakeholders that we are aware of, so be creative and energetic in identifying stakeholders. Cast your net...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 18 Apr 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/project+management.html"><![CDATA[Project Management]]></category>
		<category domain="http://resources.bnet.com/topic/stakeholder.html"><![CDATA[Stakeholder]]></category>
		<category domain="http://resources.bnet.com/topic/risk+management.html"><![CDATA[Risk Management]]></category>
		<category domain="http://resources.bnet.com/topic/learning+alliance.html"><![CDATA[Learning Alliance]]></category>
		<category domain="http://resources.bnet.com/topic/financial+planning.html"><![CDATA[Financial Planning]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/financial+services.html"><![CDATA[Financial Services]]></category>
		<category domain="http://resources.bnet.com/topic/security.html"><![CDATA[Security]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[Business Process Analysis]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=338747]]></link>
		<description><![CDATA[View Available Dates and LocationsIn this course, you'll learn to model business processes as they are currently  enacted, assess the quality of those business processes, and collaborate with  the stakeholders to identify improvements.    The course begins by teaching you the roles and responsibilities of the...]]></description>
		<s:doctype><![CDATA[Training]]></s:doctype>
		<pubDate>Tue, 01 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/business+process.html"><![CDATA[Business Process]]></category>
		<category domain="http://resources.bnet.com/topic/process+improvement.html"><![CDATA[Process Improvement]]></category>
		<category domain="http://resources.bnet.com/topic/stakeholder.html"><![CDATA[Stakeholder]]></category>
		<category domain="http://resources.bnet.com/topic/prepare.html"><![CDATA[Prepare]]></category>
		<category domain="http://resources.bnet.com/topic/draw.html"><![CDATA[Draw]]></category>
		<category domain="http://resources.bnet.com/topic/operational+planning.html"><![CDATA[Operational Planning]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
	</item>
	<item>
		<title><![CDATA[Coping With Poorly Planned Change]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1022795]]></link>
		<description><![CDATA[Well, to be blunt, the likelihood of your succeeding without a change management process is about the same as flipping a coin - actually, in your case, much less. In truth, one of the most frequent causes of new initiative failure is lack of planning, little or no meaningful involvement...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 18 Sep 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/stakeholder.html"><![CDATA[Stakeholder]]></category>
		<category domain="http://resources.bnet.com/topic/associated+content.html"><![CDATA[Associated Content]]></category>
		<category domain="http://resources.bnet.com/topic/change+management.html"><![CDATA[Change Management]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/benefits.html"><![CDATA[Benefits]]></category>
		<category domain="http://resources.bnet.com/topic/tools+%2526+techniques.html"><![CDATA[Tools & Techniques]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
	</item>
	<item>
		<title><![CDATA[Communication: The Lifeblood Of A Project]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=920171]]></link>
		<description><![CDATA[As blood flows, it pumps oxygen through the body to sustain life. Likewise, communication is the lifeblood of projects and organisations. Just as the heart works to distribute oxygen throughout the body, the project manager continuously circulates project information from the external stakeholders to the project plan documentation, to the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 08 May 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/oxygen.html"><![CDATA[Oxygen]]></category>
		<category domain="http://resources.bnet.com/topic/stakeholder.html"><![CDATA[Stakeholder]]></category>
		<category domain="http://resources.bnet.com/topic/project+smart.html"><![CDATA[Project Smart]]></category>
	</item>
	<item>
		<title><![CDATA[Working Effectively with Project Sponsors and Stakeholders]]></title>
		<link><![CDATA[http://www.bnet.com/2410-13240_23-63078.html]]></link>
		<description><![CDATA[It's all too easy, when you manage a project, to become so involved with your team and the work at hand that you overlook a very important group of people: your sponsor and stakeholders—in other words, the people who have an investment or interest in the project's outcome but who...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Fri, 20 Apr 2007 13:09:26 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/project+management.html"><![CDATA[project management]]></category>
		<category domain="http://resources.bnet.com/topic/stakeholder.html"><![CDATA[stakeholder]]></category>
		<category domain="http://resources.bnet.com/topic/sponsor.html"><![CDATA[ sponsor]]></category>
	</item>
	<item>
		<title><![CDATA[Communicating With Stakeholders During a Crisis: Evaluating Message Strategies]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=263929]]></link>
		<description><![CDATA[This paper explains message strategies that are used by organizations during crises that involve technical details. Using the literature, the authors develop an integrative coding scheme that builds on Coombs' crisis-message-strategy typology. In addition, the authors develop a parallel set of strategies called technical translation message strategies. Using content analysis,...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Oct 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/stakeholder.html"><![CDATA[Stakeholder]]></category>
		<category domain="http://resources.bnet.com/topic/association+for+business+communication.html"><![CDATA[Association For Business Communication]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[Keep stakeholders in the loop with this project status report template]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=173643]]></link>
		<description><![CDATA[Download this template to effectively communicate project status to stakeholders and keep everyone on the same page.    This updated template, created by project management expert Tom Mochal, will enable you to keep stakeholders apprised of the current status of a project and will help ensure that there...]]></description>
		<s:doctype><![CDATA[Tools & templates]]></s:doctype>
		<pubDate>Wed, 27 Jul 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/stakeholder.html"><![CDATA[Stakeholder]]></category>
		<category domain="http://resources.bnet.com/topic/status+report.html"><![CDATA[Status Report]]></category>
		<category domain="http://resources.bnet.com/topic/project+management.html"><![CDATA[Project Management]]></category>
		<category domain="http://resources.bnet.com/topic/tools+%2526+techniques.html"><![CDATA[Tools & Techniques]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/it+operations.html"><![CDATA[It Operations]]></category>
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		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[Growing Ownership and Instilling Confidence for a Decision Support Approach at the Stakeholder Level]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=163168]]></link>
		<description><![CDATA[In a globally operating company, when a country management team base their opposition to the global product marketing strategy on a System Dynamics simulation tool, the model is definitely to support communication across the management layers in a bottom-up way. To reach out to stakeholders and global management at the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 11 May 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/decision+support.html"><![CDATA[Decision Support]]></category>
		<category domain="http://resources.bnet.com/topic/stakeholder.html"><![CDATA[Stakeholder]]></category>
		<category domain="http://resources.bnet.com/topic/dowling+college.html"><![CDATA[Dowling College]]></category>
		<category domain="http://resources.bnet.com/topic/data+mining.html"><![CDATA[Data Mining]]></category>
		<category domain="http://resources.bnet.com/topic/tools+%2526+techniques.html"><![CDATA[Tools & Techniques]]></category>
		<category domain="http://resources.bnet.com/topic/product+marketing.html"><![CDATA[Product Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/team+management.html"><![CDATA[Team Management]]></category>
		<category domain="http://resources.bnet.com/topic/productivity.html"><![CDATA[Productivity]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/databases.html"><![CDATA[Databases]]></category>
		<category domain="http://resources.bnet.com/topic/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[Software]]></category>
		<category domain="http://resources.bnet.com/topic/data+management.html"><![CDATA[Data Management]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[The Corrosion of Competitive Advantage]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=140521]]></link>
		<description><![CDATA[This paper explores the ways in which technology companies have started to address the corrosion of competitive advantage. Of course, however, much of this effort will be wasted if it is inadequately communicated to external stakeholders including the equity markets. Building stakeholder trust is an essential part of creating and...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 18 Feb 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/pricewaterhousecoopers+consulting.html"><![CDATA[PricewaterhouseCoopers Consulting]]></category>
		<category domain="http://resources.bnet.com/topic/competitive+advantage.html"><![CDATA[Competitive Advantage]]></category>
		<category domain="http://resources.bnet.com/topic/stakeholder.html"><![CDATA[Stakeholder]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[Stakeholder Reporting Process - A Link To Balance The Balanced Scorecard]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=315730]]></link>
		<description><![CDATA[In strategic management one of the vexed issues is how to include stakeholder input into strategy to enable more effective and accountable implementation. Implementation tools such as the Balanced Scorecard appear to be popular with organisations with widespread applications yet most stakeholders do not feature as an important balance. Should...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 03 Nov 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/stakeholder.html"><![CDATA[Stakeholder]]></category>
		<category domain="http://resources.bnet.com/topic/balanced+scorecard.html"><![CDATA[Balanced Scorecard]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
	</item>
	<item>
		<title><![CDATA[Performance management in European government: When It Comes to Creating Public Value, How Do You Score?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=151614]]></link>
		<description><![CDATA[In a sector where superior performance is increasingly difficult to prove - and funding is equally difficult to justify - public agencies meaning all government departments and ministries must find a way to best satisfy the requirements of many stakeholders, with fewer resources. From the European Union EU to individual...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Sep 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/performance.html"><![CDATA[Performance]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[Agency]]></category>
		<category domain="http://resources.bnet.com/topic/government.html"><![CDATA[Government]]></category>
		<category domain="http://resources.bnet.com/topic/stakeholder.html"><![CDATA[Stakeholder]]></category>
		<category domain="http://resources.bnet.com/topic/performance+management.html"><![CDATA[Performance Management]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Measuring Enterprise Systems Success: The Importance Of A Multiple Stakeholder Perspective]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=312839]]></link>
		<description><![CDATA[Organisations invest enormous amount of resources in acquiring Enterprise Systems ES, presumably expecting positive impacts to the organisation and its functions. Despite the optimistic motives, some ES projects have reported nil or detrimental impacts. This paper studies the proposition that the perspective of the stakeholders of an organisation may have...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 21 May 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/data+entry.html"><![CDATA[Data Entry]]></category>
		<category domain="http://resources.bnet.com/topic/stakeholder.html"><![CDATA[Stakeholder]]></category>
		<category domain="http://resources.bnet.com/topic/queensland+university+of+technology.html"><![CDATA[Queensland University Of Technology]]></category>
	</item>
	<item>
		<title><![CDATA[Axciom: Notice of Annual Meeting of Stakeholders and Proxy Statement]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=62038]]></link>
		<description><![CDATA[The annual meeting of stakeholders was held on August 6,2003.The main agenda of this meeting was to elect the Directors, increase the shares and transact any business. Besides this, nominees and suggestions were also discussed in the article.  The committee also determined the excercise price of all the options...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 06 Aug 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/acxiom+corp..html"><![CDATA[Acxiom Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/stakeholder.html"><![CDATA[Stakeholder]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ACXM</category>
		<category domain="tickers">ACXM</category>
	</item>
	<item>
		<title><![CDATA[Don't Overlook Stakeholders in a Crisis]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=70209]]></link>
		<description><![CDATA[When one fixes a crisis, he must tell his stakeholders directly what they are doing before telling outsiders. Stakeholders, employees, contributors, shareholders, corporate officials, board members, neighbors, customers, regulators, local politicians, etc. need to hear the important information from direct source and not through third parties. Article here shows how...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/stakeholder.html"><![CDATA[Stakeholder]]></category>
		<category domain="http://resources.bnet.com/topic/richard+d.+amme.html"><![CDATA[Richard D. Amme]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+governance.html"><![CDATA[Corporate Governance]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+law.html"><![CDATA[Corporate Law]]></category>
	</item>
	<item>
		<title><![CDATA[Stakeholders And The Corporate Mission]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=81038]]></link>
		<description><![CDATA[An organization's strategy is the tool towards the fulfillment of its corporate mission. The stakeholders are individuals who have a strategic objective in aligning with the organization. They include customers, shareholders, and employees. The stakeholders play an important role in shaping the strategy and ensuring that it progresses on its...]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/stakeholder.html"><![CDATA[Stakeholder]]></category>
		<category domain="http://resources.bnet.com/topic/balanced+scorecard.html"><![CDATA[Balanced Scorecard]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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