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- A President Primer on Branding
- Branding offers significant opportunity for colleges and universities; especially for those institutions that understand that a brand is a promise that you make to your most important audiences. It must be a promise that prospective students and donors value to the degree that they will support it with tuition dollars...
- White papers 2003-01-01
- Growing Plans
- "Admissions marketing, enrollment management or recruiting. Whatever you prefer to call it, it all boils down to a single goal—enrolling a new freshmanclass every fall. But while the goal remains the same, the methods and strategies for achieving it areshifting constantly. Few will question the importance of a...
- White papers 2003-01-01
- Brands as Relevance
- The paper explains the role of Branding. The paper concludes with the presentation of a seven-step strategy that will help to build brands that are more effective. Successful brands are built on the twin foundations of awareness and relevance. If target audiences—prospective donors, students, and others are not aware of...
- White papers 2003-01-01
- Using Integrated Marketing To Build Your Brand
- Product promotion is the process of informing, persuading, and reminding the target audience about the product on offer. A successful brand is the result of a painstaking promotional effort over substantial amount of time. The organization conveys a particular message about the product to the target audience. The target audience...
- Presentations 2003-01-01
Additional Resources
- ARCHI-TECH Magazine: Stamats Business Media Announces the Appointment of Rob Fixmer As Editor-in-Chief of ARCHI-TECH Magazine
- CEDAR RAPIDS, Ia. -- Stamats Communications' business-to-business media operating unit Stamats Business Media has named Rob Fixmer to the position of editor-in-chief for ARCHI-TECH magazine. Fixmer was most recently editor-in-chief of Interactive Week, a Ziff Davis news magazine covering the Internet, e-business, technology policy and the telecommunciations industry. He has...
- Research articles 2004-10-11
- Vance Publishing has joined the Integrated Media Cooperative , a purchasing cooperative for small and medium size publishers, becoming the group's 11th member
- Vance Publishing (Lincolnshire, IL) has joined the Integrated Media Cooperative (IMC; Chicago, IL), a purchasing cooperative for small and medium size publishers, becoming the group's 11th member. The ten original members of the cooperative, established in 2005, include Allured Publishing, Douglas Publishing, Dowden Health Media, Edgell Communications, Farm Journal Media,...
- Research articles 2006-01-17
- SX2Media Labs , a company formed in 2006, will cease the print publication of "Computer Shopper" magazine with the April issue
- SX2Media Labs New York, a company formed in 2006, will cease the print publication of "Computer Shopper" magazine with the April issue. The title will continue through its website which has about one million unique visitors each week. The consumer property carries reviews of technology products, tutorials, downloads,...
- Research articles 2009-04-01
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