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- Finding The Next Starbucks by Michael Moe |Book Brief
- Author Michael Moe, who successfully predicted the rise of Starbucks, Google, and other superstars, gives a glance into his book, "Finding The Next Starbucks," and explains how to use the Four P's (people, product, potential, and predictability) to spot the next big stock market winners.
- Videos 2007-10-16
- Wallstrip: Starbucks Corporation (SBUX)
- Starbucks is calling this a "transition year." Kind of like the year of 7th grade: lots of tears, lots of lies.
- Videos 2008-08-20
- Green Mountain Coffee Roasters: Carving Out Opportunities That Starbucks Missed
- Green Mountain Coffee has built a booming business where Starbucks fears to tread — in wholesale, convenience stores, and single-cup brewing. Giant: Starbucks Shadow Success: Green Mountain Coffee Roasters Starbucks market cap: $11 billion; revenues: $10 billion Green Mountain market cap:...
- Articles 2009-06-10
- Starbucks: Give Your Customers Free Stuff (For a Price)
- The coffee company found that customers will pay $25 if they get freebies when they return to the store. The lesson: Rewarding customers need not always be an expense; sometimes it can generate new revenues. ...
- Articles 2009-07-20
- Selling Luxury in a Recession
- How brands from Starbucks to Mercedes-Benz are surviving in a down economy.These are the worst of times to be marketing a luxury brand. Your customers have lost jobs, defaulted on mortgages, watched their nest eggs shrink, or simply heard too much about all of the above. They're downsizing and simplifying...
- Articles 2009-07-20
- Starbucks Adds Value Menu
- "CBS Exclusive:" Harry Smith spoke with Starbucks CEO Howard Schultz about the company's newly introduced value menu and how they will survive the recession.
- Videos 2009-04-15
Additional Resources
- Starbucks: What Went Wrong at The Top?
- Starbucks: What Went Wrong at The Top?StarbucksWhat are the odds of following a wildly successful founder, entrepreneur and maintaining either the street buzz or the meteoric rise? The law of big numbers was going to eventually catch up and you can't fuel a fad forever. Shultz will weather the market...
- Discussion threads 2008-01-09
- Cautionary Tale: How Starbucks Lost Its Edge
- Cautionary Tale: How Starbucks Lost Its EdgeRE: Cautionary Tale: How Starbucks Lost Its EdgeNatural occurrence. This happens to any organization as it goes through its life cycle. Can it be reversed? Maybe. If it returns to a management of coffee nerds instead of professional managers or legume enumerators and can...
- Discussion threads 2008-03-21
- Starbucks No Longer a Luxury?
- A friend of mine, on the road for business, recently found himself at a small coffee shop in South Dakota. The barista handed him a tepid cup of vile-smelling brown water. My friend smiled at her, politely added his cream and sugar, stepped outside, and promptly emptied the cup into...
- Blog posts 2009-03-24
- Why Starbucks Is the Top Brand on Facebook
- Starbucks has been racking up accolades in the digital and social media space. As of July 23, the coffee chain surpassed Coca-Cola as the most popular brand on Facebook, with more than 3.6 million fans, per InsideFacebook.com, an independent blog that tracks the social networking site's developments. It was also...
- News items 2009-08-12
- Starbucks' Tip Dilemma: Update
- Starbucks' Tip Dilemma: UpdateIt's Not That Clear CutI read all the responses about the tip jar settlement but it was never clear whether a lawyer was consulted by a disgruntled employee or a lawyer went looking for the case.That notwithstanding, the whole subject of tips and how they are distributed...
- Discussion threads 2008-03-28
- Former Starbucks Exec Sued for Joining Dunkin' Donuts
- by CHICAGO (AdAge.com) -- The case of a former Starbucks marketing executive who allegedly violated his non-compete agreement to accept a job with Dunkin' Donuts may be the best example of one truism: employees go to work for competitors all the time. But if a company takes precautions, including a...
- News items 2009-10-12
- Starbucks Goes All Out in Via Instant Coffee Launch
- Today is the national launch of Via instant coffee, and Starbucks is throwing itself into promoting the new product. Via first appeared in Chicago, Seattle and London stores several months ago, but now the coffee is making its debut across the U.S. and Canada. The official pitch...
- Blog posts 2009-09-29
- Starbucks Continues to Fight Rumors About Links to Israel
- I wrote a post recently about Gaza-related political boycotts against U.S. food corporations including Starbucks, Coca-Cola and McDonald's. The day after I wrote this post, protesters in Lebanon forced a Beirut Starbucks to shut down for the day. A few days later, protesters smashed windows at at...
- Blog posts 2009-01-21
- Starbucks, Dunkin' Donuts, McDonald's: Coffee Rivals Fight Breakfast War
- In an economy that increasingly favors cheap deals, Starbucks has been flailing while its competitors take advantage. McDonald's is expanding its McCafe into more and more markets, while Dunkin' Donuts is running various promotions as well as investing in advertising and new stores. Both companies are aggressively targeting Starbucks...
- Blog posts 2009-02-06
- More Bad News for Starbucks as McCafe Moves in For the Kill
- Things are not looking good for Starbucks. McCafe's continue to spread -- almost 70 percent of McDonald's outlets now offer specialty coffee, and the Chicago Tribune has reason to believe McDonald's will launch a national advertising campaign for its coffee starting in May. "McCafe is a game-changer...
- Blog posts 2009-04-20
- How to Get Free Wi-Fi at Starbucks
- How to Get Free Wi-Fi at StarbucksRE: How to Get Free Wi-Fi at StarbucksIt is about time! Am pleased that this is being offered, finally. $5 / cup coffee and then paid internet was a bit OTT. Thanks for letting us know!'free' wi-fiviolent agreement. very fair...
- Discussion threads 2008-06-05
- It's Schultz vs. Schultz at Starbucks
- You can get a sense of what's important to someone by the stories he tells. At Starbucks, a company diminished in ways both tangible and ineffable, Howard Schultz is telling a story about milk. Starbucks uses a lot of the stuff. As part of Schultz's efforts to improve the quality...
- News items 2009-08-09
- Starbucks Plays Catch-Up With Food Offerings
- Starbucks announced earlier this month that it's revamping its menu. It's adding new salads and baked goods, all with a new health focus, under the campaign "Real Food. Simply delicious." It's actually kind of surprising to me that Starbucks has managed to be as successful as it...
- Blog posts 2009-06-15
- Starbucks' Tip Dilemma
- Starbucks' Tip DilemmaBe RighteousIf they really do pay everyone working there a salary then do away with tips entirely.When did the tipping rules change?I might come across as an old "fuddy-duddy" (or "old fart" to you younger folk), but when did we start tipping people who work a counter and...
- Discussion threads 2008-03-27
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