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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to starbucks]]></description>
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		<title><![CDATA[Starbucks: Give Your Customers Free Stuff (For a Price)]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13237_23-322691.html]]></link>
		<description><![CDATA[The coffee company found that customers will pay $25 if they get freebies when they return to the store. The lesson: Rewarding customers need not always be an expense; sometimes it can generate new revenues.               ...]]></description>
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		<pubDate>Mon, 20 Jul 2009 00:00:00 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/ann+marsh.html"><![CDATA[Ann Marsh]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SBUX</category>
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		<title><![CDATA[Selling Luxury in a Recession]]></title>
		<link><![CDATA[http://www.bnet.com/2436-13237_23-322733.html]]></link>
		<description><![CDATA[How brands from Starbucks to Mercedes-Benz are surviving in a down economy.These are the worst of times to be marketing a luxury brand. Your customers have lost jobs, defaulted on mortgages, watched their nest eggs shrink, or simply heard too much about all of the above. They're downsizing and simplifying...]]></description>
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		<pubDate>Mon, 20 Jul 2009 00:00:00 -0700</pubDate>
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		<category domain="http://rss.financialcontent.com/stocksymbol">SBUX</category>
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		<title><![CDATA[Green Mountain Coffee Roasters: Carving Out Opportunities That Starbucks Missed]]></title>
		<link><![CDATA[http://www.bnet.com/2403-13238_23-310943.html]]></link>
		<description><![CDATA[Green Mountain Coffee has built a booming business where Starbucks fears to tread — in wholesale, convenience stores, and single-cup brewing.    	      Giant: Starbucks Shadow Success: Green Mountain Coffee Roasters Starbucks market cap: $11 billion; revenues: $10 billion Green Mountain market cap:...]]></description>
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		<pubDate>Wed, 10 Jun 2009 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/coffee.html"><![CDATA[Coffee]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">SBUX</category>
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		<title><![CDATA[Starbucks Adds Value Menu]]></title>
		<link><![CDATA[http://moneywatch.bnet.com/economic-news/video/starbucks-adds-value-menu/275978/]]></link>
		<description><![CDATA["CBS Exclusive:" Harry Smith spoke with Starbucks CEO Howard Schultz about the company's newly introduced value menu and how they will survive the recession.]]></description>
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		<pubDate>Wed, 15 Apr 2009 00:00:00 -0700</pubDate>
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		<category domain="http://rss.financialcontent.com/stocksymbol">SBUX</category>
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		<title><![CDATA[Wallstrip: Starbucks Corporation (SBUX)]]></title>
		<link><![CDATA[http://www.bnet.com/2422-17910_23-217078.html]]></link>
		<description><![CDATA[Starbucks is calling this a "transition year." Kind of like the year of 7th grade: lots of tears, lots of lies.]]></description>
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		<pubDate>Wed, 20 Aug 2008 13:15:00 -0700</pubDate>
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		<category domain="http://rss.financialcontent.com/stocksymbol">SBUX</category>
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		<title><![CDATA[Finding The Next Starbucks by Michael Moe |Book Brief]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13724_23-170540.html]]></link>
		<description><![CDATA[Author Michael Moe, who successfully predicted the rise of Starbucks, Google, and other superstars, gives a glance into his book, "Finding The Next Starbucks," and explains how to use the Four P's (people, product, potential, and predictability) to spot the next big stock market winners.]]></description>
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		<pubDate>Tue, 16 Oct 2007 11:43:41 -0700</pubDate>
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