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- BNET Author Biography
Stefan Deeran helps environmental nonprofits and green businesses develop and execute their new media campaigns. He also publishes The Exception magazine, a nonpartisan news platform serving his home state of Maine. You can follow him on Twitter @RStefanDeeran or via Facebook.- more about Stefan Deeran »
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- Why the New York Times Can Charge Its Online Readers
- Look hard enough and you can find a free pair of shoes, a free microwave, a free car. You can even find some poor sap who will work for free these days as an unpaid intern. Yet faced with so many options for the same type of good...
- Blog posts 2010-01-19
- 7 Signs of a Horrible Job Listing
- Potential employees are going to judge your company based on how well your HR rep writes the job listings. by Stefan Deeran
- Blog posts 2010-01-28
- Yikes! Fighting Yelp Can Lead to Legal Trouble
- So what happens if your brand is attacked by an anonymous internet troll? Should you fight back against the "brandjackers"? by Stefan Deeran
- Blog posts 2010-01-27
- Social Media Lessons from Conan v. NBC
- The fallout from this show-biz spectacle is a good launching point for another discussion: interpreting the significance of negative social media activity generated towards a brand. by Stefan Deeran
- Blog posts 2010-01-26
- Will Businesses Bite at the Apple Tablet?
- Although this magic machine is shaping up to be a "must-have" for techie consumers, the majority of IT professionals, according to a Network World industry survey, are skeptical that businesspeople will ditch their BlackBerrys for the $1,000 gadget. by Stefan Deeran
- Blog posts 2010-01-25
- Free Market Newspapers Fighting for Government Subsidies
- The government has been directly and indirectly supporting the newspaper industry for centuries. But a new university study has found that that support is fading fast. by Stefan Deeran
- Blog posts 2010-01-29
- Hook an Online Audience the John McCain Way
- It's not really a secret that we all are suckers for lists and rankings. McCain (or perhaps his "ghost tweeter") recognizes this trick. Recently, the GOP leader has started to send out his top ten pork barrel projects via Twitter each day. by Stefan Deeran
- Blog posts 2009-10-22
- Are America's Universities Too Big To Fail?
- America produces the best universities in the world by nearly every measure. And their customers students seem willing to take out loans and pay whatever it takes to attend whatever institutions have the most celebrity professors and the biggest labs and football stadiums. In other words, America's universities...
- Blog posts 2009-10-23
- Confusion Over "Climate Change Refugees"
- By 2050, between 200 million and 1 billion people could see their homelands devastated by floods and droughts due to climate change, says the Foundation for International Environmental Law and Development. And news reports say they are bound to threaten US borders as they seek refuge in the West, even...
- Blog posts 2009-10-26
- Columbia U's Call for Journalism's "Reconstruction"
- Today's informed citizen has access to plenty of information. As traditional newspapers fade away, partisan news sources, bloggers and websites filled with databases of government activity are filling the void. But can these new forms of media replace the "explanatory reporting" done by professional journalist? by Stefan Deeran
- Blog posts 2009-10-21
- When Consumers Don't Want You to Go Green
- Have you ever decided not to purchase something green because you were skeptical that it wouldn't work as well as the traditional option? by Stefan Deeran
- Blog posts 2009-10-20
- How the Democrats Sold their Healthcare Bill by Exploiting the Abortion Issue
- Pro-choice groups are freaking out because Nancy Pelosi and other Democrats in the House "sold out" by tacking the last-minute Stupak amendment, which prevents federally-subsidized insurance plans from covering abortions, to the healthcare bill. It's easy for the punditocracy to now conclude that the abortion issue will become one...
- Blog posts 2009-11-11
- There's No Free Speech Free Pass
- Yesterday I wrote about whether there might be career lessons from Rush Limbaugh's failed attempt to snag the St. Louis Rams. A few commenters took issue with the post, echoing a view shared by a Washington Post reporter. They claim Limbaugh was "banished for essentially exercising his right...
- Blog posts 2009-10-16
- Is There a Lesson from Rush Limbaugh's Failed NFL Bid?
- In this new age of web-powered transparency, being a jerk could have lasting consequences for your career and your company. by Stefan Deeran
- Blog posts 2009-10-15
- Is the White Paper Dead?
- The 1990s were all about the white paper. New technologies, problems and solutions--all summarized in a neat downloadable document on a company's website. Whenever I consult with an organization during the initial stages of their website redevelopment, there's almost always a conversation about where all the old...
- Blog posts 2009-10-14
- New Public Option Could Lead to Ultimate Red State/Blue State Showdown
- Under Senator Harry Reid's proposal for healthcare reform, states will have the option to opt out of the federal public option. Many are assuming that red states will stick to the status quo by opting out while blue states will put their fate in the hands of the feds. by...
- Blog posts 2009-10-27
- Do You Bother with Off-Year Elections?
- If you live in a state that's headed to the ballot box next Tuesday, you probably can't turn on the TV without some ad telling you how a ballot measure will help or hurt your state's economy. But in a non-Presidential election year, voter turnout is historically very low....
- Blog posts 2009-10-28
- Creepy: Justice Department Went After News Sites' Visitor List
- The Justice Department leaves the impression, even if it's unintended, that they can continue to snoop on online news operations. by Stefan Deeran
- Blog posts 2009-11-10
- Capitalism Also Falling on Berlin Wall Anniversary
- The fall of the Wall has come to symbolize more than a military and political win for the West. It also represents the idea that free markets work better than planned socialist economies. However, a new global poll has found that today's recession has many doubting pure capitalism....
- Blog posts 2009-11-09
- Productivity Rises...But So Does Unemployment
- In an ideal world, increases in productivity will lead to higher corporate profits. Some of that extra money can then be used to higher more workers. But these days, both unemployment and productivity are rising. by Stefan Deeran
- Blog posts 2009-11-06
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